Tential Solutions
Marketing Manager- Publications
Tential Solutions, Washington, District of Columbia, us, 20022
Marketing Manager - Publications at Tential Solutions
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Marketing Manager - Publications
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Tential Solutions . The Marketing Manager – Journals, Portfolios & Related Products is responsible for developing journal and subject-level portfolio marketing strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The role partners with colleagues across teams and with external Editors-in-Chief to inform product marketing strategy for journals, products, and services in their portfolio. Key responsibilities Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios. Implement a scalable approach to journal, portfolio, and related product marketing, focusing on core priorities and managing stakeholder expectations. Market / editorial liaison—nurture relationships with internal colleagues and external stakeholders (including Editors-in-Chief) to gain buy-in for marketing strategy and plans. Build and maintain strong working relationships with the Demand Marketing team to inform the operationalization of integrated campaigns. Develop and maintain an understanding of researcher personas, use cases and competitors to build effective positioning. Communicate goals, initiatives, and results of marketing campaigns internally and with product stakeholders, including Editors-in-Chief, through in-person and hybrid meetings. Present marketing updates and results at relevant in-person and hybrid meetings. Assess market research to understand researcher needs, analyze trends, and monitor competitive activity; use insights to tailor communications. Develop clear messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries, etc.). Develop editorial enablement tools (presentations, battlecards, one-pagers) for conferences and outreach events. Attend events and conferences to promote Publications journals, products, and services as needed. Represent the marketing team on cross-departmental projects as needed. Other duties as assigned to meet business needs. Travel: Up to 20% as needed, domestic and international. Qualifications 2 days/week onsite in D.C. are required (Tuesdays & Wednesdays onsite; Mondays, Thursdays & Fridays remote). Bachelor’s degree and 2+ years of experience in Product / Journals Marketing. Experience in STM academic publishing marketing strongly preferred. International marketing experience within a global organization is strongly preferred. Understanding of the mission and values of the organization. Key skills Ability to define strategic opportunities and execute plans to address them. Ability to work in a fast-paced team environment with set deadlines and defined success metrics (e.g., submission goals, usage targets, citations growth, published output). Creative thinking and problem-solving with a solutions-focused mindset. Strong interpersonal skills to interact with diverse internal and external stakeholders. Ability to quickly establish relationships, gain trust, manage expectations, and influence outcomes. Confident public speaker, comfortable presenting to large groups; strong copywriting abilities. Understanding of digital marketing channels and ability to articulate priorities to non-marketers. Good organizational skills and attention to detail; strong project management abilities with multiple concurrent projects. Experience managing marketing budgets, tracking spend, and reporting ROI. Desire to learn and grow as a well-rounded marketer. Collaborative and positive team player attitude. Solid working knowledge of MS Office products. Seniority level Entry level Employment type Contract Job function Marketing and Sales Note: This listing includes the core responsibilities and qualifications for the role. Any programmatic or location details reflect current posting data and are subject to change.
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Join to apply for the
Marketing Manager - Publications
role at
Tential Solutions . The Marketing Manager – Journals, Portfolios & Related Products is responsible for developing journal and subject-level portfolio marketing strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The role partners with colleagues across teams and with external Editors-in-Chief to inform product marketing strategy for journals, products, and services in their portfolio. Key responsibilities Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios. Implement a scalable approach to journal, portfolio, and related product marketing, focusing on core priorities and managing stakeholder expectations. Market / editorial liaison—nurture relationships with internal colleagues and external stakeholders (including Editors-in-Chief) to gain buy-in for marketing strategy and plans. Build and maintain strong working relationships with the Demand Marketing team to inform the operationalization of integrated campaigns. Develop and maintain an understanding of researcher personas, use cases and competitors to build effective positioning. Communicate goals, initiatives, and results of marketing campaigns internally and with product stakeholders, including Editors-in-Chief, through in-person and hybrid meetings. Present marketing updates and results at relevant in-person and hybrid meetings. Assess market research to understand researcher needs, analyze trends, and monitor competitive activity; use insights to tailor communications. Develop clear messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries, etc.). Develop editorial enablement tools (presentations, battlecards, one-pagers) for conferences and outreach events. Attend events and conferences to promote Publications journals, products, and services as needed. Represent the marketing team on cross-departmental projects as needed. Other duties as assigned to meet business needs. Travel: Up to 20% as needed, domestic and international. Qualifications 2 days/week onsite in D.C. are required (Tuesdays & Wednesdays onsite; Mondays, Thursdays & Fridays remote). Bachelor’s degree and 2+ years of experience in Product / Journals Marketing. Experience in STM academic publishing marketing strongly preferred. International marketing experience within a global organization is strongly preferred. Understanding of the mission and values of the organization. Key skills Ability to define strategic opportunities and execute plans to address them. Ability to work in a fast-paced team environment with set deadlines and defined success metrics (e.g., submission goals, usage targets, citations growth, published output). Creative thinking and problem-solving with a solutions-focused mindset. Strong interpersonal skills to interact with diverse internal and external stakeholders. Ability to quickly establish relationships, gain trust, manage expectations, and influence outcomes. Confident public speaker, comfortable presenting to large groups; strong copywriting abilities. Understanding of digital marketing channels and ability to articulate priorities to non-marketers. Good organizational skills and attention to detail; strong project management abilities with multiple concurrent projects. Experience managing marketing budgets, tracking spend, and reporting ROI. Desire to learn and grow as a well-rounded marketer. Collaborative and positive team player attitude. Solid working knowledge of MS Office products. Seniority level Entry level Employment type Contract Job function Marketing and Sales Note: This listing includes the core responsibilities and qualifications for the role. Any programmatic or location details reflect current posting data and are subject to change.
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