Expedia, Inc.
Senior Integrated Communications & Content Strategy Manager
Expedia, Inc., West Hollywood, California, United States, 90069
Senior Integrated Communications & Content Strategy Manager
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Expedia Group’s Global Communications team is responsible for crafting compelling narratives that elevate our brand and deepen relationships across the travel ecosystem. As digital platforms evolve—especially those powered by AI—we’re focused on ensuring our brand is accurately represented, discoverable, and trusted. We’re looking for a forward-thinking
Senior Manager of Integrated Communications & Content Strategy
to lead efforts that protect and amplify Expedia Group’s reputation across emerging channels. This role will drive content strategy, cross-functional collaboration, and proactive reputation management in a rapidly changing media landscape. You’re a senior integrated communications leader with a sharp eye on the future of communications and reputation.
You understand how AI-powered platforms are reshaping how brands are discovered, interpreted, and trusted. You bring deep expertise in integrated content strategy, public relations, third-party advocacy, and social media, and you’re ready to lead Expedia Group’s efforts to ensure our brands are accurately and prominently represented. You thrive in cross-functional settings and are passionate about protecting and amplifying brand reputation in a rapidly evolving digital landscape. In this role, you will Lead data-informed content strategies to maximize Expedia Group’s visibility and brand reputation across digital platforms Establish and manage a centralized content function that produces high-quality, insights-driven content designed for discoverability and cross-channel leverage Partner with social and influencer teams to optimize content for platforms like LinkedIn, Reddit, and emerging AI-powered channels Collaborate with regional communications teams to deliver localized content that aligns with global brand standards Proactively identify and mitigate reputational risks related to AI interpretation and misinformation, in partnership with the Issues and Crisis Management team Monitor trends in AI, media, and search behavior to inform strategy and recommend proactive actions Ensure content is structured to support amplification across PR, social, influencer, and web platforms Experience and Qualifications 7+ years of experience in communications, public relations, digital content strategy, or reputation management Strong understanding of SEO, AEO, LLMs, and how AI platforms influence brand visibility and trust Proven ability to scale content across third-party channels with measurable results Experience building and managing content hubs or editorial ecosystems Proficiency in using data tools to measure brand performance, sentiment, and visibility Excellent communication and stakeholder management skills A proactive, adaptable mindset with a passion for innovation in a rapidly evolving media environment The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Expedia Group’s Global Communications team is responsible for crafting compelling narratives that elevate our brand and deepen relationships across the travel ecosystem. As digital platforms evolve—especially those powered by AI—we’re focused on ensuring our brand is accurately represented, discoverable, and trusted. We’re looking for a forward-thinking
Senior Manager of Integrated Communications & Content Strategy
to lead efforts that protect and amplify Expedia Group’s reputation across emerging channels. This role will drive content strategy, cross-functional collaboration, and proactive reputation management in a rapidly changing media landscape. You’re a senior integrated communications leader with a sharp eye on the future of communications and reputation.
You understand how AI-powered platforms are reshaping how brands are discovered, interpreted, and trusted. You bring deep expertise in integrated content strategy, public relations, third-party advocacy, and social media, and you’re ready to lead Expedia Group’s efforts to ensure our brands are accurately and prominently represented. You thrive in cross-functional settings and are passionate about protecting and amplifying brand reputation in a rapidly evolving digital landscape. In this role, you will Lead data-informed content strategies to maximize Expedia Group’s visibility and brand reputation across digital platforms Establish and manage a centralized content function that produces high-quality, insights-driven content designed for discoverability and cross-channel leverage Partner with social and influencer teams to optimize content for platforms like LinkedIn, Reddit, and emerging AI-powered channels Collaborate with regional communications teams to deliver localized content that aligns with global brand standards Proactively identify and mitigate reputational risks related to AI interpretation and misinformation, in partnership with the Issues and Crisis Management team Monitor trends in AI, media, and search behavior to inform strategy and recommend proactive actions Ensure content is structured to support amplification across PR, social, influencer, and web platforms Experience and Qualifications 7+ years of experience in communications, public relations, digital content strategy, or reputation management Strong understanding of SEO, AEO, LLMs, and how AI platforms influence brand visibility and trust Proven ability to scale content across third-party channels with measurable results Experience building and managing content hubs or editorial ecosystems Proficiency in using data tools to measure brand performance, sentiment, and visibility Excellent communication and stakeholder management skills A proactive, adaptable mindset with a passion for innovation in a rapidly evolving media environment The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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