Franchise Marketing Lead Job at Joshua Tree Experts in Easton

Joshua Tree Experts has been a trusted name in tree services, lawn care, and pest control since 2005. With a commitment to professionalism, industry-leading certifications, and customer-first service, we've built a thriving brand-and now, we're growing even more through franchising.

We're looking for a Franchise Marketing Lead to play a critical role in onboarding new franchisees and supporting them as they scale. This is a Fully Remote Position working in a fast-moving, high-impact role for someone who thrives on organization, marketing execution, and franchisee success.

ABOUT THE ROLE

This role has two core responsibilities:

1. Onboarding New Franchisees – Setting them up for success with our marketing systems and launch strategies.
2. Supporting Franchisees as They Mature – Managing media buyers and marketing strategies to ensure strong lead flow and franchisee success.

You'll be the go-to marketing expert for franchisees, guiding them through their early months, helping them maximize their marketing spend, and ensuring they have the tools to grow a thriving business under the Joshua Tree Experts brand.

WHAT YOU'LL BE RESPONSIBLE FOR

Franchisee Onboarding & Marketing Launch

✅ Establish Digital Presence

✅ Vendor Coordination & Ordering

✅ Home Show & Local Networking Support

✅ Marketing Calendar Build for Franchise Locations

✅ Franchisee Support & Coaching

✅ Annual Franchise Conference Planning

Franchisee Growth & Performance Management

✅ Media Buying & Lead Flow Optimization

• Work with media buyer(s) to ensure franchisees receive quality leads at an acceptable cost
• Oversee creative development & ad campaign execution for franchisees
• Provide insights & recommendations to improve lead generation & conversion

✅ Strategic Franchisee Support

• Analyze franchisee marketing data & recommend optimizations
• Ensure consistency in branding & messaging across all franchise locations
• Serve as the primary marketing resource for franchisees as they scale

WHAT WE'RE LOOKING FOR