Robert Half is hiring: Integrated Brand Marketing Manager in Irvine

We are looking for a dynamic Integrated Brand Marketing Manager to join our team on a long-term contract basis in Irvine, California. In this role, you will lead marketing initiatives to drive brand awareness, oversee campaign strategies, and deliver impactful results in the B2B digital marketing space. If you have a passion for crafting innovative campaigns and optimizing marketing performance, we encourage you to apply.

Responsibilities:

• Develop and implement strategic marketing plans to enhance brand visibility and drive business growth.

• Manage end-to-end email marketing campaigns, including content creation, execution, and performance analysis.

• Drive B2B marketing initiatives to target key audiences and achieve organizational goals.

• Plan and execute digital marketing campaigns across multiple platforms, ensuring alignment with overall brand strategy.

• Monitor and analyze campaign performance metrics to identify opportunities for improvement and optimization.

• Collaborate with cross-functional teams to ensure the consistency of messaging and branding in all marketing efforts.

• Conduct market research to identify trends, opportunities, and challenges within the industry.

• Oversee the creation of marketing materials and content that resonate with target audiences.

• Maintain a strong understanding of emerging marketing tools and technologies to keep strategies competitive.

• Proven experience in B2B marketing, with a solid track record of executing successful campaigns.
• Proficiency in managing email marketing campaigns and analyzing their effectiveness.
• Expertise in digital marketing strategies, including social media, SEO, and paid advertising.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams.
• Familiarity with marketing analytics tools to evaluate campaign performance and generate insights.
• Creative mindset with a keen eye for detail in crafting compelling marketing content.
• Bachelor's degree in Marketing, Business, or a related field preferred.