TERMINAX
TERMINAX, a leading brand in high-performance automotive films known for innovations in paint protection films (PPF), is hiring a Marketing Specialist to strengthen our brand presence, drive demand generation, and support our U.S. sales team with impactful marketing strategies and campaigns.
Responsibilities
- Develop and execute marketing campaigns to increase brand awareness and support B2B sales growth.
- Manage digital marketing channels, including social media, email, and website content, ensuring alignment with brand voice and objectives.
- Conduct market research and competitor analysis to identify industry trends, customer needs, and growth opportunities.
- Collaborate with the sales team to design promotional materials, product brochures, and dealer marketing kits.
- Plan, organize, and participate in trade shows, dealer events, and promotional activities to maximize exposure.
- Track and analyze campaign performance, providing insights and recommendations for optimization.
- Support product launches with go-to-market strategies and content development.
- Maintain consistent brand messaging across all platforms and customer touchpoints.
- Assist in managing relationships with external vendors, agencies, and media partners.
- Perform other marketing-related tasks such as budget tracking, contract coordination, and project management as assigned.
Qualifications
- Associates degree or higher in Marketing, Communications, Business, or related field.
- 23 years of marketing experience, preferably in the automotive, aftermarket, or related industries.
- Strong understanding of digital marketing tools and platforms (social media, Google Analytics, CRM, etc.).
- Excellent communication, content creation, and organizational skills.
- Ability to work cross-functionally with sales and product teams.
- Creative thinker with strong analytical and problem-solving abilities.
- Interest in automotive or automotive aftermarket industries; prior experience in automotive film or related sectors is a plus.
- Competitive base salary with performance-based incentive
- Opportunity to play a key role in a fast-growing, innovative company with career advancement potential
- Paid time off, sick leave and health insurance
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing
Industries: Manufacturing
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