Minnesota Lottery is hiring: Social Media Coordinator in Roseville

Overview

Working Title: Social Media Coordinator

Job Class: Communications Specialist 1

Agency: Minnesota Lottery

• Job ID: 88789
• Location: Roseville
• Telework Eligible: Yes (50% per month)
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 09/15/2025
• Closing Date: 09/22/2025
• Hiring Agency/Seniority Unit: Lottery / Lottery-MAPE
• Division/Unit: Marketing / Digital Media
• Work Shift/Work Hours: Day Shift
• Days of Work: Monday - Friday
• Travel Required: No
• Salary Range: $26.43 - $38.55 / hourly; $55,186 - $80,492 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Ready to turn likes into brand loyalty and content into community? The Minnesota Lottery is looking for a digital storyteller who lives and breathes social media. If you thrive on crafting scroll-stopping content, sparking conversations, and building digital buzz, this is your chance to make your mark. Join a team where your ideas matter, your creativity shines, and your work helps connect Minnesotans to something bigger.

The Social Media Coordinator is responsible for developing, implementing, and managing the Minnesota Lottery’s communication across social media platforms and select digital channels. This includes writing and publishing engaging content, integrating photos, graphics, and video, and analyzing performance to strengthen community engagement and brand awareness. This position also supports digital content management for the Minnesota Lottery website and mobile app as a back-up ensuring cross-channel consistency.

Responsibilities

• Plan, write, edit, and schedule social media content across Facebook, Instagram, X (Twitter), LinkedIn, Snapchat, YouTube, and other emerging platforms. Route drafts for approval and schedule posts to go live.
• Request and coordinate graphics, photos, or video assets to support social media content, including campaigns, events, winner awareness content, and other engaging content.
• Work with the advertising agency to create and post content, including but not limited to attending meetings, providing feedback, and scheduling posts and ads in a timely manner.
• Manage social media calendars used to organize and categorize activities, and provide a clear plan for campaigns, topical posts and ticket launches.
• Monitor Minnesota Lottery social media channels and engage with followers. Assist players by answering questions and resolving issues. Escalate unusual activity or issues to the Marketing Manager or other departments as necessary.
• Create, plan, and execute a minimum of 12 social sweepstakes each year or related digital promotions from concept through completion.
• Conduct ongoing analysis of social media platforms, including creating a monthly engagement report and fiscal year analytics report. Share engagement data, insights, and learnings with the marketing team.

Minimum Qualifications

To facilitate proper crediting, please ensure that your resume clearly describes your experience in the areas listed below and indicate the beginning and ending month and year for each job.

• One (1) year of experience planning, writing, and editing social media content
• Understanding of and ability to use social channels to post social media content, such as Facebook, Instagram, Snapchat, LinkedIn, YouTube, X (formerly Twitter)
• Experience coordinating graphics, photos, or video assets to support social media content
• Knowledge of analytic tracking tools, such as Sprout Social, HubSpot, or Google Analytics
• Strong collaboration skills and ability to thrive in a fast-paced team environment
• Ability to communicate effectively with individuals with a wide range of backgrounds

Preferred Qualifications

• Experience with Sprout Social, HubSpot and Google Analytics.
• Knowledge of best practices in social media, content strategy, accessibility and familiarity with current social media trends and tools.
• Strong eye for detail and understanding of brand consistency with a focus on storytelling.
• Bachelor's degree in Social Media, Digital Marketing, Marketing, Communications, and related fields

Additional Requirements

This position requires successful completion of the following:

• The Minnesota State Lottery will conduct a criminal background check and fingerprint check at the time of job offer for all prospective new employees.
• The Minnesota State Lottery cannot hire any person who has been convicted of a felony or a crime involving fraud or misrepresentation within five years of employment or who has ever been convicted of a gambling-related offense.
• In addition, the Minnesota State Lottery will perform the following background checks:
  • Employment Reference Checks (includes review of personnel file for current and former State of Minnesota employees)
  • SEMA4 Records Check (for current and former State of Minnesota employees)

How To Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

To be considered for any Veteran’s Status, you must indicate this on your application and follow the instructions below:

• RECENTLY SEPARATED VETERANS (RSV): Top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview. Requirements include: separated under honorable conditions, active duty service 181 days or more (or as required), U.S. citizen or resident alien, and DD-214. Submit DD-214 by the closing date to HRDept@mnlottery.com.
• CERTAIN DISABLED VETERANS: Noncompetitive appointment option for service-connected disability of at least 30%. Submit documentation to HRDept@mnlottery.com before closing date.

Contact: If you have questions about the position, contact Human Resources at HRDept@mnlottery.com. If you are an individual with a disability and need an ADA accommodation for an interview, you may contact the Minnesota State Lottery's ADA Coordinator at 651-635-8114 or HRDept@mnlottery.com. To receive consideration as a Connect 700 Program applicant, apply online or email the Job ID#, Working Title and Proof of Eligibility to HRDept@mnlottery.com.

About Minnesota State Lottery

Playing Our Part: Since 1990, the lottery has generated significant funds for programs benefiting Minnesotans. Lottery dollars support education, public safety, health and human services, and environmental initiatives. Visit www.mnlottery.com for more information.

Benefits

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care options including IVF
• Diabetes care, dental and orthodontic care for adults and children
• 6 weeks paid parental leave
• Pension plan after at least three years of service
• Employer-paid life insurance
• Short-term and long-term disability insurance
• Tax-free health and dependent care accounts
• Training, tuition reimbursement, and potential eligibility for Public Service Loan Forgiveness
• Employee Assistance Program (EAP) and wellness resources

Programs, resources and benefits eligibility vary based on type of employment, agency, funding, union agreement, location, and length of service with the State of Minnesota.

Equal Opportunity

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. We encourage applicants from diverse backgrounds and guarantee consideration without regard to race, color, creed, religion, national origin, sex, gender identity or expression, age, disability, veteran status, or other protected characteristics.