PPC/SEM/Marketing Manager Job at The Wild Animal Sanctuary in Keenesburg

Overview

PPC/SEM/Marketing Manager

Status: Exempt Full-Time – Mid-Level (Classification 8810)

Salary: Annual - Starting at $65,000-$75,000 (DOE)

Benefits: After 60 Days (Health, Dental, Vision)

403 B offered after 30 days

Direct Supervisor: Executive Director

Remote options: No remote options are available.

Organization Overview

The Wild Animal Sanctuary is a place where motivated individuals can immerse themselves into a dedicated community, working side by side to provide a safe haven for rescued animals to live out the rest of their lives with dignity and respect. We are so much more than a workplace. We are a team committed to service, to bettering our communities, and the world.

Job Summary

PPC-SEM 20% Marketing 20% Managing Sales Reports 10% Advertising Support 20% Data Entry 20% Perform other Job Duties as assigned 10%

The Marketing Specialist will support the strategic advertising efforts for our non-profit organization by designing, implementing, evaluating, and refining any marketing activities, with an emphasis on sales and donations. Entering data and reviewing sales margins will help evaluate profits. This role personally identifies, cultivates, solicits, and stewards any brand strategies and prospects in accordance with organizational procedures and goals. Incorporates collaborative relationships with the Executive Director, outside vendors, and staff by coordination of solicitation efforts, developing internal processes and procedures, and aligning marketing and outreach efforts for multiple advertising and initiatives within the department. PPC (Pay-Per-Click) Manager, SEM (Search Engine Marketing) oversees paid advertising campaigns, primarily focusing on pay-per-click advertising across search engines and other online platforms.

Minimum Job Requirements

• Bachelor’s degree preferred but not required; at least 1-2 years of documented marketing or professional experience directly related to the duties and responsibilities specified or combined education with experience
• Experience in a nonprofit sector preferred
• Strong written and verbal communication skills
• Experience with data entry

Required/Other Qualifications

• Must have experience and understanding of Pixel Creation, HTML and IP Address tracking
• Must have knowledge with web coding
• Solid understanding of basic marketing principles
• Able to learn and perform tasks on software programs (Excel, Word, Altru, etc…)
• Able to maintain confidentiality; demonstrates sound judgement and discretion
• Ability to liaise with other departments to achieve a common goal
• Able to lift 50lbs or more
• Flexible to working weekends and some evenings (Events) as needed

Functions/Job Duties

• ALL PPC/SEM Duties
• Prepare all marketing plans and ensure compliance to all company strategies
• Monitor all advertising activities
• Perform research on various projects to prepare all projections for revenue
• Develop and administer all brand strategies
• Achieve all marketing objectives
• Maintain an effective network of all community organization partnerships
• Manage/support all marketing activities
• Manage sales margins, advertising, and track marketing activities within database and filing system
• Analyze all contract procedures and assist to implement all marketing policies
• Develop and maintain professional relationships with all vendors
• Perform regular data entry and research on all public and private partnerships
• Maintain an effective portfolio for all vendors
• Monitor all advertising events and activities and ensure effective implementations; provide assistance to events when needed
• Evaluate, write, edit, and oversee preparation of solicitations, proposals, reports, and other marketing-related communication materials
• Communicate effectively with the Executive Director and other departments
• Performs other duties as assigned

Personal Characteristics

• Self-motivated and results-oriented
• Flexible, adaptable to change and shifting priorities
• Friendly, patient, a good listener, and a heart for animals
• Desire to learn, grow, and be coached
• Contribute to a positive culture

As you can see, we are looking for people who possess strong foundational skills with an attitude to succeed. If you are looking for a challenging and rewarding service opportunity with real purpose, you have found the right opportunity!

Focus and Scope

The Job Description is intended to describe the general duties and nature of the work performed by the Marketing Specialist. It is not an exhaustive list of all responsibilities and skills required. Job descriptions are fluid and may change with the Organization’s strategic direction and objectives.

Background Check and EEO

Approval for Hiring is contingent upon successfully passing a background check prior to your Hiring/Acceptance/Offer. This background check does not report to any credit bureau, and no impact will be seen on the applicant’s side. This process helps the Company screen for past background experiences that pose a threat or discrepancy to the Organization. The Wild Animal Sanctuary does not hire violent offenders or individuals charged criminally involving endangering animals. By applying you authorize this background check.

EEOC Statement: Our Non-Profit organization, "The Wild Animal Sanctuary" is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.