ECOMMERCE VISUAL MERCHANDISING ASSISTANT Job at Clarks in Needham
Clarks, Needham, MA, United States, 02494
Overview
Clarks Americas is seeking an ecommerce Visual Merchandising Assistant to support the fast-growing direct-to-consumer ecommerce business. The VMA will coordinate and execute online merchandising activities for the Clarks US, Canada and digital marketplaces. This role will be responsible for the following: management of product catalogue for ecommerce assortments, product information management (PIM), accessories ownership, online administrative tasks and promotional management.
Responsibilities
- Support the visual merchandiser for Men’s and Originals in the trading on e-commerce direct-to-consumer (DTC) channels for US, Canada and marketplace
- Ensure all product detail page information (PDP) for Men’s, Originals & Accessories on the seasonal range plan are quality checked prior to styles being published, and problem-solving as needed
- Manage promotional execution including but not limited to creative briefing, communicating details to greater team, creating/testing promotions, launching promotions on site
- Support publishing and unpublishing products from the seasonal range plan based on new receipts and stock out
- Execute updates to category landing pages (homepage, women’s, kids) as detailed in the trading plan and in response to in-season performance
- Ensure that attribution of products and categories are aligned to optimize consumer experience and maximize product availability on-site
- Closely monitor Product and Category Landing Pages (PLP’s and CLP’s) to ensure key products are featured based on seasonal trade plan
- Understand the product range in order to effectively monitor category landing page
- Execute seasonal navigational updates to optimize website conversion and monitor consumer behavior and results
- Work closely with email team on email product & CTA (call-to-action) selection
- Identify and suggest further category landing pages in-season for search-demand opportunities
- Ensure that prices and price changes are accurate on the website
- Quality check all on-site experiences for mobile and desktop (banners, buttons, journeys) after making site update
- Leverage site analytics and KPI’s (PDP and PLP conversion) to suggest and implement site updates
- Ad hoc support for the ecommerce team as needed, including but not limited to: support for Website development; assist with system testing as detailed in the Website docs
- Execute competitor research to identify trends in the market and recommend ideas for enhancements based on your research
Qualifications
- Basic knowledge of e-commerce
- Basic Microsoft Office skills
- Computer/tech-savvy – ability and willingness to learn new IT tools
- Analytical skills
- 2+ years of related experience
- Desire to learn and grow in eCommerce
- Experience of working in a fast-paced environment
- Strong organizational skills
- Team player as well as an individual contributor
- Initiative taker and problem-solver
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825. The brand emphasizes invention, craftsmanship and a rich archive. This season, Clarks introduces the Clarks Collective, a global campaign focused on authentic social change and diversity in the workforce. Clarks is committed to embracing diversity and providing an inclusive environment, with non-discrimination on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender reassignment, complying with local legislative requirements.