Pacific Cycle, Inc.
Overview
Pacific Cycle delivers some of the biggest names in outdoor recreation -
Schwinn & Mongoose . Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment. We are connected by four core values that serve as the basis for a strong future. Passion to Perform : We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride. Care & Act Responsibly : Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment. Trust to Act : We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do. Make it Fun : We make work just as fun as riding by creating strong connections and celebrating our achievements together. Responsibilities
Lead the development of the annual product strategy and longer-term roadmap for Schwinn and Mongoose core categories (bikes + parts & accessories) Identify new whitespace innovation opportunities within existing mass channels to drive future growth Own the Schwinn and Mongoose five-year innovation strategy, shaping the ideal-state portfolio based on consumer insights Manage the product lifecycle process, including SKU rationalization and portfolio health management Develop and implement consumer learning plans to inform product roadmaps and marketing strategies Conduct qualitative and quantitative consumer research in partnership with vendors to ensure strategies are grounded in the voice of the consumer Perform market and competitive analysis to identify emerging trends, assess product performance, and uncover business opportunities Use research findings to define brand and product strategies that align with business goals and customer needs Education & Experience
Master’s Degree in Business with a focus on general management, strategy or marketing preferred but not required Minimum 5–10 years of experience in the consumer goods industry in one or more of the following roles: product marketing, brand management, or innovation marketing Background working for a manufacturer (fast-moving or durable goods preferred) Experience in both large and small company environments strongly preferred Proven success as a turnaround or change agent is a plus Strong strategic thinking, analytical, communication, and interpersonal skills Demonstrated ability to collaborate with and influence cross-functional teams without formal authority Effective presentation skills, including presenting to internal teams, senior leadership, brokers, and customers Proven project management skills with the ability to organize, prioritize, and deliver on multiple commitments Location & Working Arrangement
This role is based out of the Madison, WI corporate office and is eligible to participate in the company\'s Hybrid work program; working in the office 3 days and eligible to work remotely 2 days. Equal Opportunity & Compliance
Pacific Cycle is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law. This job description may contain additional information about required responsibilities and qualifications for the role.
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Pacific Cycle delivers some of the biggest names in outdoor recreation -
Schwinn & Mongoose . Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment. We are connected by four core values that serve as the basis for a strong future. Passion to Perform : We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride. Care & Act Responsibly : Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment. Trust to Act : We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do. Make it Fun : We make work just as fun as riding by creating strong connections and celebrating our achievements together. Responsibilities
Lead the development of the annual product strategy and longer-term roadmap for Schwinn and Mongoose core categories (bikes + parts & accessories) Identify new whitespace innovation opportunities within existing mass channels to drive future growth Own the Schwinn and Mongoose five-year innovation strategy, shaping the ideal-state portfolio based on consumer insights Manage the product lifecycle process, including SKU rationalization and portfolio health management Develop and implement consumer learning plans to inform product roadmaps and marketing strategies Conduct qualitative and quantitative consumer research in partnership with vendors to ensure strategies are grounded in the voice of the consumer Perform market and competitive analysis to identify emerging trends, assess product performance, and uncover business opportunities Use research findings to define brand and product strategies that align with business goals and customer needs Education & Experience
Master’s Degree in Business with a focus on general management, strategy or marketing preferred but not required Minimum 5–10 years of experience in the consumer goods industry in one or more of the following roles: product marketing, brand management, or innovation marketing Background working for a manufacturer (fast-moving or durable goods preferred) Experience in both large and small company environments strongly preferred Proven success as a turnaround or change agent is a plus Strong strategic thinking, analytical, communication, and interpersonal skills Demonstrated ability to collaborate with and influence cross-functional teams without formal authority Effective presentation skills, including presenting to internal teams, senior leadership, brokers, and customers Proven project management skills with the ability to organize, prioritize, and deliver on multiple commitments Location & Working Arrangement
This role is based out of the Madison, WI corporate office and is eligible to participate in the company\'s Hybrid work program; working in the office 3 days and eligible to work remotely 2 days. Equal Opportunity & Compliance
Pacific Cycle is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law. This job description may contain additional information about required responsibilities and qualifications for the role.
#J-18808-Ljbffr