PlayStation
Overview
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Sr. Product Marketing Manager
San Mateo, CA (Colab)/Remote Responsibilities
Masterbrand Strategy
Support the development and evolution of the PlayStation Masterbrand strategy and positioning across global markets Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
Product Innovation Strategy
Develop customer informed product growth strategies to unlock new hardware opportunities Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscape Assist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpoints
Strategic Development & Insight Generation
Interpret complex market data, consumer insights, and cultural trends into actionable strategic direction Define market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunities Write and deliver compelling creative briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative development Drive integrated thinking that connects brand, products, and play experiences Partner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolio Present strategic recommendations that are grounded in data and shaped by audience understanding Develop outstanding executive presentations
Cross-Functional Collaboration
Partner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing, and international teams to ensure alignment with overall brand strategy Work with internal and external partners to support breakthrough brand activations across paid, owned, and earned channels Assist in the development of executive-level presentations that clearly articulate brand vision, direction, and performance Work closely with Brand Marketing, Consumer Insights, and international teams to ensure brand strategy aligns with business objectives and customer needs
Creative Stakeholder Partnership
Collaborate with internal creative teams and agency partners to ensure brand strategy is reflected in creative development Support project management and alignment across multiple stakeholders to ensure delivery of high-quality, insight-driven creative assets Translate strategy into messaging frameworks and outputs that influence consumer behavior and drive business outcomes
Qualifications
BA/BS degree; MBA preferred 8+ years of experience in brand strategy consulting or brand management, within the CPG industry; exposure to video game or entertainment industries is a plus Marketing Leadership Experience
Proven track record in shaping brand strategy for established, high-profile brands Expertise in brand fundamentals, including architecture, identity, and competitive positioning Proven ability to develop data-driven strategies that generate meaningful, actionable insights Strong creative judgment, with experience guiding creative development and activations in partnership with internal teams and external agencies Demonstrated ability to deliver creatively inspiring, business-driving briefs Strong understanding of business operations, with sharp strategic thinking and prioritization skills, and proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment Demonstrated ability to be trusted with sensitive information, handling it with discretion while collaborating effectively under pressure Exceptional communicator with strong verbal and written skills, adept at distilling complex ideas into accessible language and crafting compelling narratives that resonate across stakeholders Demonstrated ability to develop and deliver high-impact presentations that are visually compelling and strategically structured to inform, persuade, and inspire action
Thought & People Leadership Experience
Driven for results: Commitment to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocks Strong collaboration and inclusion skills: Works productively & cooperatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness Innovative problem solver: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners Self-starter: Thrives in fast-paced, dynamic environment, with ability to work independently, with little need for instruction, while maintaining communication with leaders and leaders’ peers to ensure partner teams feel informed and supported Passionate: Brings positive energy and enthusiasm to get results and affect meaningful change Efficient: Excellent prioritization and multi-tasking skills, with an ability to manage multiple projects with proficiency and professionalism
Other Attributes
Passion for video games and brand storytelling Strong strategic planning skills with the ability to research, synthesize, and champion ideas through stakeholder alignment and review processes Nimble, resourceful, and detail-oriented; thrive in both independent and highly collaborative work environments Energetic, ambitious, and disciplined team player with a strong work ethic and positive attitude Proactive and organized, with a proven ability to manage complex plans across multiple internal and external stakeholders Experienced in analyzing complex data sets and applying statistical methods to uncover meaningful insights and inform strategic decisions Innately curious and knowledgeable about consumers, and the art and science of data informed brand building Deep understanding of consumer behavior, marketing dynamics, and cultural trends A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment
#LI-BR1 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $165,100 — $247,700 USD Equal Opportunity
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Sr. Product Marketing Manager
San Mateo, CA (Colab)/Remote Responsibilities
Masterbrand Strategy
Support the development and evolution of the PlayStation Masterbrand strategy and positioning across global markets Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
Product Innovation Strategy
Develop customer informed product growth strategies to unlock new hardware opportunities Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscape Assist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpoints
Strategic Development & Insight Generation
Interpret complex market data, consumer insights, and cultural trends into actionable strategic direction Define market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunities Write and deliver compelling creative briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative development Drive integrated thinking that connects brand, products, and play experiences Partner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolio Present strategic recommendations that are grounded in data and shaped by audience understanding Develop outstanding executive presentations
Cross-Functional Collaboration
Partner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing, and international teams to ensure alignment with overall brand strategy Work with internal and external partners to support breakthrough brand activations across paid, owned, and earned channels Assist in the development of executive-level presentations that clearly articulate brand vision, direction, and performance Work closely with Brand Marketing, Consumer Insights, and international teams to ensure brand strategy aligns with business objectives and customer needs
Creative Stakeholder Partnership
Collaborate with internal creative teams and agency partners to ensure brand strategy is reflected in creative development Support project management and alignment across multiple stakeholders to ensure delivery of high-quality, insight-driven creative assets Translate strategy into messaging frameworks and outputs that influence consumer behavior and drive business outcomes
Qualifications
BA/BS degree; MBA preferred 8+ years of experience in brand strategy consulting or brand management, within the CPG industry; exposure to video game or entertainment industries is a plus Marketing Leadership Experience
Proven track record in shaping brand strategy for established, high-profile brands Expertise in brand fundamentals, including architecture, identity, and competitive positioning Proven ability to develop data-driven strategies that generate meaningful, actionable insights Strong creative judgment, with experience guiding creative development and activations in partnership with internal teams and external agencies Demonstrated ability to deliver creatively inspiring, business-driving briefs Strong understanding of business operations, with sharp strategic thinking and prioritization skills, and proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment Demonstrated ability to be trusted with sensitive information, handling it with discretion while collaborating effectively under pressure Exceptional communicator with strong verbal and written skills, adept at distilling complex ideas into accessible language and crafting compelling narratives that resonate across stakeholders Demonstrated ability to develop and deliver high-impact presentations that are visually compelling and strategically structured to inform, persuade, and inspire action
Thought & People Leadership Experience
Driven for results: Commitment to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocks Strong collaboration and inclusion skills: Works productively & cooperatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness Innovative problem solver: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners Self-starter: Thrives in fast-paced, dynamic environment, with ability to work independently, with little need for instruction, while maintaining communication with leaders and leaders’ peers to ensure partner teams feel informed and supported Passionate: Brings positive energy and enthusiasm to get results and affect meaningful change Efficient: Excellent prioritization and multi-tasking skills, with an ability to manage multiple projects with proficiency and professionalism
Other Attributes
Passion for video games and brand storytelling Strong strategic planning skills with the ability to research, synthesize, and champion ideas through stakeholder alignment and review processes Nimble, resourceful, and detail-oriented; thrive in both independent and highly collaborative work environments Energetic, ambitious, and disciplined team player with a strong work ethic and positive attitude Proactive and organized, with a proven ability to manage complex plans across multiple internal and external stakeholders Experienced in analyzing complex data sets and applying statistical methods to uncover meaningful insights and inform strategic decisions Innately curious and knowledgeable about consumers, and the art and science of data informed brand building Deep understanding of consumer behavior, marketing dynamics, and cultural trends A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment
#LI-BR1 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $165,100 — $247,700 USD Equal Opportunity
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr