Sony Interactive Entertainment
Sr. Product Marketing Manager
Sony Interactive Entertainment, San Mateo, California, United States, 94409
Overview
Sr. Product Marketing Manager – San Mateo, CA (Colab)/Remote. PlayStation is a global leader in entertainment and a member of Sony Interactive Entertainment, a subsidiary of Sony Group Corporation.
PlayStation strives to create an inclusive environment and welcomes individuals with passion for innovation, technology, and play to explore open positions and join our global team.
Key Responsibilities:
Masterbrand Strategy
Support the development and evolution of the PlayStation Masterbrand strategy and positioning across global markets
Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems
Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
Product Innovation Strategy
Develop customer informed product growth strategies to unlock new hardware opportunities
Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscape
Assist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpoints
Strategic Development & Insight Generation
Interpret complex market data, consumer insights, and cultural trends into actionable strategic direction
Define market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunities
Write and deliver compelling creative briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative development
Drive integrated thinking that connects brand, products, and play experiences
Partner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolio
Present strategic recommendations that are grounded in data and shaped by audience understanding
Develop outstanding executive presentations
Cross-Functional Collaboration
Partner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing, and international teams to ensure alignment with overall brand strategy
Work with internal and external partners to support breakthrough brand activations across paid, owned, and earned channels
Assist in the development of executive-level presentations that clearly articulate brand vision, direction, and performance
Work closely with Brand Marketing, Consumer Insights, and international teams to ensure brand strategy aligns with business objectives and customer needs
Creative Stakeholder Partnership
Collaborate with internal creative teams and agency partners to ensure brand strategy is reflected in creative development
Support project management and alignment across multiple stakeholders to ensure delivery of high-quality, insight-driven creative assets
Translate strategy into messaging frameworks and outputs that influence consumer behavior and drive business outcomes
Qualifications:
BA/BS degree; MBA preferred
8+ years of experience in brand strategy consulting or brand management, within the CPG industry; exposure to video game or entertainment industries is a plus
Experience Marketing Leadership Experience
Proven track record in shaping brand strategy for established, high-profile brands
Expertise in brand fundamentals, including architecture, identity, and competitive positioning
Proven ability to develop data-driven strategies that generate meaningful, actionable insights
Strong creative judgment, with experience guiding creative development and activations in partnership with internal teams and external agencies
Demonstrated ability to deliver creatively inspiring, business-driving briefs
Strong understanding of business operations, with sharp strategic thinking and prioritization skills, and proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
Demonstrated ability to be trusted with sensitive information, handling it with discretion while collaborating effectively under pressure
Exceptional communicator with strong verbal and written skills, adept at distilling complex ideas into accessible language and crafting compelling narratives that resonate across stakeholders
Demonstrated ability to develop and deliver high-impact presentations that are visually compelling and strategically structured to inform, persuade, and inspire action
Thought & People Leadership Experience
Driven for results: Commitment to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocks
Strong collaboration and inclusion skills: Works productively within the group and across business units/functions to form trusted relationships
Innovative problem solver: Views challenges as opportunities and champions new ideas with partners
Self-starter: Thrives in fast-paced, dynamic environment and can work independently
Passionate: Brings positive energy and enthusiasm to get results
Efficient: Excellent prioritization and multi-tasking skills
Other Attributes
Passion for video games and brand storytelling
Strong strategic planning skills with the ability to research, synthesize, and champion ideas through stakeholder alignment
Nimble, resourceful, and detail-oriented
Energetic, ambitious, and disciplined team player with a strong work ethic
Proactive and organized, with proven ability to manage complex plans across multiple stakeholders
Experienced in analyzing complex data sets and applying statistical methods to uncover insights
Curious about consumers and data-informed brand building
Deep understanding of consumer behavior, marketing dynamics, and cultural trends
Bias for action and ability to deliver results in a fast-paced environment
#LI-BR1
Additional Information Please refer to our Candidate Privacy Notice for information about how we process your personal information and your data protection rights.
Base pay range: $165,100 — $247,700 USD. This role is eligible for Sony Interactive Entertainment’s top-tier benefits package and may be eligible for a bonus. The base pay range may vary by location and market data. Details available on request.
Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital status, disability, age, sexual orientation, pregnancy, or other legally protected categories. PlayStation is a Fair Chance employer.
#J-18808-Ljbffr
PlayStation strives to create an inclusive environment and welcomes individuals with passion for innovation, technology, and play to explore open positions and join our global team.
Key Responsibilities:
Masterbrand Strategy
Support the development and evolution of the PlayStation Masterbrand strategy and positioning across global markets
Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems
Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
Product Innovation Strategy
Develop customer informed product growth strategies to unlock new hardware opportunities
Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscape
Assist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpoints
Strategic Development & Insight Generation
Interpret complex market data, consumer insights, and cultural trends into actionable strategic direction
Define market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunities
Write and deliver compelling creative briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative development
Drive integrated thinking that connects brand, products, and play experiences
Partner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolio
Present strategic recommendations that are grounded in data and shaped by audience understanding
Develop outstanding executive presentations
Cross-Functional Collaboration
Partner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing, and international teams to ensure alignment with overall brand strategy
Work with internal and external partners to support breakthrough brand activations across paid, owned, and earned channels
Assist in the development of executive-level presentations that clearly articulate brand vision, direction, and performance
Work closely with Brand Marketing, Consumer Insights, and international teams to ensure brand strategy aligns with business objectives and customer needs
Creative Stakeholder Partnership
Collaborate with internal creative teams and agency partners to ensure brand strategy is reflected in creative development
Support project management and alignment across multiple stakeholders to ensure delivery of high-quality, insight-driven creative assets
Translate strategy into messaging frameworks and outputs that influence consumer behavior and drive business outcomes
Qualifications:
BA/BS degree; MBA preferred
8+ years of experience in brand strategy consulting or brand management, within the CPG industry; exposure to video game or entertainment industries is a plus
Experience Marketing Leadership Experience
Proven track record in shaping brand strategy for established, high-profile brands
Expertise in brand fundamentals, including architecture, identity, and competitive positioning
Proven ability to develop data-driven strategies that generate meaningful, actionable insights
Strong creative judgment, with experience guiding creative development and activations in partnership with internal teams and external agencies
Demonstrated ability to deliver creatively inspiring, business-driving briefs
Strong understanding of business operations, with sharp strategic thinking and prioritization skills, and proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
Demonstrated ability to be trusted with sensitive information, handling it with discretion while collaborating effectively under pressure
Exceptional communicator with strong verbal and written skills, adept at distilling complex ideas into accessible language and crafting compelling narratives that resonate across stakeholders
Demonstrated ability to develop and deliver high-impact presentations that are visually compelling and strategically structured to inform, persuade, and inspire action
Thought & People Leadership Experience
Driven for results: Commitment to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocks
Strong collaboration and inclusion skills: Works productively within the group and across business units/functions to form trusted relationships
Innovative problem solver: Views challenges as opportunities and champions new ideas with partners
Self-starter: Thrives in fast-paced, dynamic environment and can work independently
Passionate: Brings positive energy and enthusiasm to get results
Efficient: Excellent prioritization and multi-tasking skills
Other Attributes
Passion for video games and brand storytelling
Strong strategic planning skills with the ability to research, synthesize, and champion ideas through stakeholder alignment
Nimble, resourceful, and detail-oriented
Energetic, ambitious, and disciplined team player with a strong work ethic
Proactive and organized, with proven ability to manage complex plans across multiple stakeholders
Experienced in analyzing complex data sets and applying statistical methods to uncover insights
Curious about consumers and data-informed brand building
Deep understanding of consumer behavior, marketing dynamics, and cultural trends
Bias for action and ability to deliver results in a fast-paced environment
#LI-BR1
Additional Information Please refer to our Candidate Privacy Notice for information about how we process your personal information and your data protection rights.
Base pay range: $165,100 — $247,700 USD. This role is eligible for Sony Interactive Entertainment’s top-tier benefits package and may be eligible for a bonus. The base pay range may vary by location and market data. Details available on request.
Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital status, disability, age, sexual orientation, pregnancy, or other legally protected categories. PlayStation is a Fair Chance employer.
#J-18808-Ljbffr