BoF Careers is hiring: Media Marketing Manager, OOH, Print, & Publisher, North A

Overview

The Media Marketing Manager, OOH, Print, & Publisher, North America will support the strategic development and execution of paid brand advertising campaigns across media channels including outdoor, print and digital through publisher partnerships. As a key member of the North America Media & Digital Marketing team, this role shapes how the Ralph Lauren brand is experiencedoffline and onlinethrough strategic, high-impact storytelling. The role requires a strong grasp of the full consumer marketing funnel and a passion for media that blends creativity, data, and cultural relevance, working cross-functionally with internal stakeholders and external partners to bring integrated media campaigns to life.

Responsibilities

• Work closely with the Senior Media Manager to support strategic planning, execution, and optimization of 360 paid media campaigns across North America that communicate Ralph Laurens brand message in an elevated, impactful manner
• Drive brand visibility, engagement, and innovation across Polo Ralph Lauren, Ralph Lauren Purple Label & Collection, Fashion Shows, Sports Partnerships (Olympics, Tennis, Golf), Home, Fragrance, and more
• Lead day-to-day campaign operations including media planning, audience segmentation, creative briefings, and platform-specific executions
• Oversee media buying across Print, OOH, and Digital to ensure placements reflect a premium, brand-safe environment
• Manage RFP processes and partner selection for digital media buys, aligning with campaign objectives and budget constraints
• Collaborate with the North America Paid Social and Performance Marketing teams to ensure full-funnel and cross-channel alignment
• Coordinate with Creative and Content teams to ensure assets are elevated, fit for platform, and aligned with paid media needs
• Act as the liaison between internal teams, external media agencies, and vendors to foster strong, collaborative relationships
• Drive innovation by identifying and testing new offline and online executions, tools, and trends in the evolving media landscape
• Manage the end-to-end creative briefing process with internal and external stakeholders to ensure timely asset delivery and successful execution
• Monitor and facilitate media budgets across initiatives, including PO creation, invoicing, coding, and reconciliation
• Maintain internal documentation related to campaign spend, media calendars, creative assets, and agency deliverables for streamlined tracking and reporting
• Monitor and analyze campaign performance, delivering actionable insights that drive optimization and inform future strategy
• Produce brand plan decks and post-campaign reports with clear insights and learnings for cross-functional teams and senior leadership
• Manage, mentor, and motivate a direct report, Media Marketing Associate, Print, OOH, & Publisher

Experience, Skills & Knowledge

• Experience in media marketing, ideally within a lifestyle/fashion brand or agency
• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field preferred
• Exceptional PowerPoint skills and strong visual storytelling
• Deep knowledge of luxury consumer behavior and current offline + online media trends
• Proven ability to manage large-scale budgets and deliver measurable outcomes
• Strong leadership, project management, and stakeholder engagement skills
• Excellent communication skills and ability to thrive in a fast-paced, collaborative setting
• Proven success in designing, executing, and optimizing paid media campaigns
• Strategic understanding of how creative assets drive the customer journey
• Ability to lead projects from concept through execution and post-campaign analysis
• Strong interpersonal skills; able to collaborate across diverse teams
• Highly organized and self-motivated, with a track record of managing multiple initiatives independently
• Knowledge of platforms such as Monday.com, Figma, Aravo, Ariba is a plus