Rowan University is hiring: Web Content Strategist (PSS2), Web Services in Glass

Web Content Strategist (PSS2), Web Services

Apply now Job no: 501009
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

The Web Content Strategist will be responsible for developing content strategies, for creating and approving web content, and for supporting content contributors across the university. Strategists work with various contributors to ensure engaging content within the Rowan University brand guidelines, and to offer support with creating content within the university’s content management system. The position works under the guidance of the Lead Web Content Strategist and reports to the Director of Web Strategy and Development for the Rowan University Web Services team. Candidates must follow the residency requirements outlined by the New Jersey AFT.

Essential Position Responsibilities/Functions:

• Serve as a content strategist and Cascade power user to plan and create engaging content for all Rowan University web properties, and work with internal and external stakeholders to identify, propose, and execute web content objectives.
• Work with internal Subject Matter Experts to create high-quality content that builds Rowan University’s reputation as an authoritative source.
• Create page content models, site maps, user journeys, and user stories to establish clear paths for both content contributors and external audiences.
• Serve as an accessibility advocate, participating in accessibility committees and verifying content meets Web Content Accessibility Guidelines (WCAG).
• Utilize Cascade workflows to approve submissions from content contributors to Web Content Specialists for review, ensuring adherence to Rowan University’s tone and voice and other brand standards.
• Assist the Lead Web Content Strategist with planning and creating synchronous and asynchronous comprehensive training and documentation on writing for the web, search engine optimization (SEO), web accessibility, content governance, and Rowan University brand standards.
• Use accessibility, usability, and SEO monitoring tools to develop dashboards, audit content, establish policies, and institute remediation plans as needed.
• Respond to user support requests for content strategy assistance, make recommendations, and escalate issues to the Lead Web Content Strategist as needed.
• Collaborate with the Web Product Manager to identify business requirements for new and existing Cascade content modules.
• Conduct preliminary quality assurance and testing of new and existing content modules for the development team.
• Coordinate with teams across Marketing & Communication to generate content for landing pages, campaign sites, and organic and paid search.

Qualifications

Required:

• A master’s degree in Communications, Marketing, Information, or other related field.
• Five (5) to eight (8) years of professional experience creating and optimizing web content, specifically in a content management system (CMS).
• Proficiency with web standards, content optimization, and SEO.
• Detailed understanding of accessibility standards and WCAG success criteria.
• Experience generating content models, creating site maps, and optimizing user journeys.
• Familiarity with user-centered design and layout aesthetics.
• Understanding of the entire web development lifecycle.
• Proven ability to work effectively within a cross-departmental team.
• Ability to work independently and solve problems with minimal supervision.
• Strong organizational and problem-solving skills.
• Excellent oral and written communication skills.

Preferred:

• Experience working in a higher education environment.
• Familiarity with Cascade CMS for creating and editing content.
• Experience working with Google Analytics or similar web analytics tools to build reports and gather user insights.

Salary & Benefits:

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is AFT: Range 24, $73,899.91 to $84,980.25, with placement within the range determined by candidate's qualifications, professional experience, internal equity, and other factors.

For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).

• Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.
• Only completed, online applications submitted on or before the deadline will be considered.

Advertised: Sep 17 2025 Eastern Daylight Time
Applications close: Oct 1 2025 11:55 PM Eastern Daylight Time

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.

Non-Discrimination at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz,Administrative Assistant,OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply.

Pursuant toTitle IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu , 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here .

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here.

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex,201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.