Davroe hair care
Digital Marketing & SEO Content Specialist
Davroe hair care, Newton, Massachusetts, United States, 02165
Digital Marketing & SEO Content Specialist
Dresslier is a proud manufacturer of Australia’s fastest-growing salon professional hair care brand, Davroe. We are natural-based, vegan-friendly, and 100% Australian-owned and made. We export to over 40 countries and are seeking a Digital Marketing & SEO Content Specialist to compliment our team. Overview
Job Type: Full Time OR minimum 4 days per week. The Role
Job Summary: We are seeking a versatile and results-oriented Digital Marketing & SEO Content Specialist to join our growing team. You will be responsible for driving sales and improving overall digital performance—key metrics that will be closely monitored. This role combines strategic SEO implementation, compelling content creation, and effective digital campaign management. The ideal candidate is skilled in optimizing content for search engines, crafting persuasive and engaging copy, and analysing audience behaviour to improve conversion rates. Key Responsibilities
Strategy, Research & Analysis Conduct audience and competitor research to inform content and campaign strategies. Stay up-to-date with the latest SEO, AI, digital marketing, and eCommerce trends. Analyse performance using Google tools. Search Engine Optimization (SEO) Perform in-depth keyword research to guide content and SEO strategy. Implement and optimize on-page SEO tactics across product listings, blogs, and landing pages. Monitor SEO performance metrics and adjust strategies to maximize traffic and rankings. Content Optimization & Testing A/B Testing: Create and test multiple versions of headlines, copy, and calls-to-action to determine what resonates best with the audience. Continuously refine messaging based on test results, data insights, and user feedback. Copywriting Marketing Copywriter: Craft captivating promotional copy for ads, brochures, landing pages, and product descriptions. SEO Copywriter: Write high-quality, keyword-optimized content that supports organic search goals without compromising on brand tone or clarity. Review Blog Writing and Press Releases: Edit blog posts aligned with content strategy, SEO, and brand voice. Digital Marketing Support Assist with email marketing campaigns, including automation setup and performance analysis. Collaborate on social media strategy, using AI tools to streamline content creation and improve engagement. Support campaign planning and execution across various digital channels. Qualifications
Experience with CMS platforms – WordPress, Shopify and WooCommerce
– Provide examples 2+ years of experience in SEO and digital marketing. Strong copywriting and editing skills with a portfolio of written work. Proficient in SEO tools (SEMrush, Ahrefs, Google Search Console, etc.). Familiarity with email platforms – Mailchimp and Klaviyo. Willingness to use AI tools for the successful execution of the role. Data-driven mindset with experience conducting A/B tests and interpreting results. Excellent time management and communication skills. Basic HTML/CSS knowledge. Understanding of paid advertising platforms (e.g., Google Ads, Meta Ads). Nice to have: An interest in the haircare/beauty industry and understanding of the lifestyle space; Understanding of Adobe InDesign; Basic video editing skills. What We Offer
A collaborative, forward-thinking work environment. Opportunities for career development and progression. Supportive team environment. A collaborative and inclusive team culture. Full-time position Monday–Friday. Why Join Us?
Work with a market-leading brand that’s growing rapidly. Enjoy a supportive, fun, and rewarding work culture. EEO Statement:
All applications will remain strictly confidential.
APPLY NOW
with your resume and cover letter outlining your relevant experience and why you’d be a great fit for this opportunity at Dresslier & Co. Email: [emailprotected] Notes
All other sections of the original description have been preserved for content integrity. The description now uses proper headings and lists, avoids non-allowed formatting, and is suitable for publication.
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Dresslier is a proud manufacturer of Australia’s fastest-growing salon professional hair care brand, Davroe. We are natural-based, vegan-friendly, and 100% Australian-owned and made. We export to over 40 countries and are seeking a Digital Marketing & SEO Content Specialist to compliment our team. Overview
Job Type: Full Time OR minimum 4 days per week. The Role
Job Summary: We are seeking a versatile and results-oriented Digital Marketing & SEO Content Specialist to join our growing team. You will be responsible for driving sales and improving overall digital performance—key metrics that will be closely monitored. This role combines strategic SEO implementation, compelling content creation, and effective digital campaign management. The ideal candidate is skilled in optimizing content for search engines, crafting persuasive and engaging copy, and analysing audience behaviour to improve conversion rates. Key Responsibilities
Strategy, Research & Analysis Conduct audience and competitor research to inform content and campaign strategies. Stay up-to-date with the latest SEO, AI, digital marketing, and eCommerce trends. Analyse performance using Google tools. Search Engine Optimization (SEO) Perform in-depth keyword research to guide content and SEO strategy. Implement and optimize on-page SEO tactics across product listings, blogs, and landing pages. Monitor SEO performance metrics and adjust strategies to maximize traffic and rankings. Content Optimization & Testing A/B Testing: Create and test multiple versions of headlines, copy, and calls-to-action to determine what resonates best with the audience. Continuously refine messaging based on test results, data insights, and user feedback. Copywriting Marketing Copywriter: Craft captivating promotional copy for ads, brochures, landing pages, and product descriptions. SEO Copywriter: Write high-quality, keyword-optimized content that supports organic search goals without compromising on brand tone or clarity. Review Blog Writing and Press Releases: Edit blog posts aligned with content strategy, SEO, and brand voice. Digital Marketing Support Assist with email marketing campaigns, including automation setup and performance analysis. Collaborate on social media strategy, using AI tools to streamline content creation and improve engagement. Support campaign planning and execution across various digital channels. Qualifications
Experience with CMS platforms – WordPress, Shopify and WooCommerce
– Provide examples 2+ years of experience in SEO and digital marketing. Strong copywriting and editing skills with a portfolio of written work. Proficient in SEO tools (SEMrush, Ahrefs, Google Search Console, etc.). Familiarity with email platforms – Mailchimp and Klaviyo. Willingness to use AI tools for the successful execution of the role. Data-driven mindset with experience conducting A/B tests and interpreting results. Excellent time management and communication skills. Basic HTML/CSS knowledge. Understanding of paid advertising platforms (e.g., Google Ads, Meta Ads). Nice to have: An interest in the haircare/beauty industry and understanding of the lifestyle space; Understanding of Adobe InDesign; Basic video editing skills. What We Offer
A collaborative, forward-thinking work environment. Opportunities for career development and progression. Supportive team environment. A collaborative and inclusive team culture. Full-time position Monday–Friday. Why Join Us?
Work with a market-leading brand that’s growing rapidly. Enjoy a supportive, fun, and rewarding work culture. EEO Statement:
All applications will remain strictly confidential.
APPLY NOW
with your resume and cover letter outlining your relevant experience and why you’d be a great fit for this opportunity at Dresslier & Co. Email: [emailprotected] Notes
All other sections of the original description have been preserved for content integrity. The description now uses proper headings and lists, avoids non-allowed formatting, and is suitable for publication.
#J-18808-Ljbffr