Arize AI, Inc
Head of Demand Generation Marketing Remote (San Francisco)
Arize AI, Inc, Salt Lake City, Utah, United States, 84193
Note :
The nature of this role requires candidates to be based in the San Francisco Bay Area, though there isn't an in-office requirement. About Arize AI is rapidly transforming the world. As generative AI reshapes industries, teams need powerful ways to monitor, troubleshoot, and optimize their AI systems. That’s where we come in. Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to build and deploy high-performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence. We’re a Series C company backed by top-tier investors, with
over $135M in funding
and a rapidly growing customer base of
150+ leading enterprises and Fortune 500 companies . Customers like Booking.com, Uber, Siemens, and PepsiCo leverage Arize to deliver AI they can rely on. The Opportunity Arize is entering a new phase of growth—our sales team has more than doubled, and demand for AI solutions is skyrocketing. We’re looking for a
Head of Demand Generation
to take ownership of pipeline creation and drive growth in the business. This is a
unique career opportunity
for a builder and strategist who thrives on delivering results. You’ll have the opportunity to build the demand generation function from ground up and play a critical role in
accelerating revenue growth
in the ever-evolving world of AI. We’re looking for someone with deep expertise in B2B demand generation in a high-growth SaaS company—someone who has experience across the full life cycle of different Demand Gen tactics. This person should be passionate about continuously testing new channels, messaging, and creative approaches to keep us ahead in a competitive AI landscape. You’ll play a critical role in aligning with Sales and Developer Relations, ensuring campaigns complement their efforts in driving enterprise relationships and building awareness among AI developers and engineers. We’re looking for someone excited to
leverage AI-driven tools and insights
to optimize campaigns, uncover opportunities, and drive scalable pipeline. What You’ll Do You will own demand generation end-to-end, from strategy to execution and analysis: Define a demand generation strategy that drives the pipeline for sales-led growth and supports emerging product-led initiatives. Build the roadmap for scaling demand across enterprise and strategic accounts, as well as free and open-source user segments. Campaign Execution & Optimization: Design, launch, and optimize multi-channel campaigns (paid search and social, ABM, webinars, events, SEO, email nurtures). Experiment with new tactics and channels to capture the attention of AI engineers, developers, technical leaders and enterprise decision-makers. Own audience segmentation, messaging alignment, and campaign orchestration across the funnel. Sales & Developer Relations Alignment: Partner with Sales leadership to align on pipeline goals, lead SLAs, and feedback loops. Develop joint strategies for account-based marketing, pipeline acceleration, and enterprise engagement. Collaborate closely with the DevRel team to ensure demand generation efforts amplify community programs and convert engagement into qualified pipeline. Analytics & Reporting: Track and analyze campaign performance using HubSpot, Salesforce (or similar), and analytics platforms. Monitor pipeline health, conversion rates, and ROI, and make data-driven decisions on where to invest or adjust. Manage and optimize the marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel. What We're Looking For You’re a strategic thinker and hands-on operator who thrives on measurable impact. You bring: Proven experience leading demand generation for a fast-growing B2B SaaS company (5–8+ years in growth, demand gen, or related marketing roles). Track record of driving pipeline growth through multi-channel campaigns that fuel both sales-led and product-led go-to-market motions. Experience nurturing open-source and self-serve users into enterprise users. Analytical mindset and comfort owning reporting, dashboards, and campaign analysis without a dedicated ops team. Comfort in a fast-paced, high-growth environment; thrive when stakes are high and goals are ambitious. Experience engaging technical audiences (AI / ML engineers, AI developers, AI PMs) and understanding their buyer journey. Familiarity with influencer marketing in the AI space. Familiarity with hybrid GTM models (sales-led + product-led) and the ability to adapt strategies accordingly. A growth-oriented mindset—ready to innovate and challenge traditional tactics for a rapidly evolving AI market. Bonus: background in AI / ML, developer tools, or data infrastructure products. The estimated annual salary for this role is
$160,000 to $210,000 , plus a competitive equity package. Actual compensation is determined based upon transferable work experience, skill sets, and qualifications. Total compensation also includes a comprehensive benefit package, including medical, dental, vision, 401(k) plan, unlimited PTO, generous parental leave, and mental/wellness support. While we are a remote-first company, we have opened offices in New York City and the San Francisco Bay Area as options for those who wish to work in-person. For all other employees, there is a WFH monthly stipend to pay for co-working spaces. More About Arize: Arize’s mission is to make the world’s AI work and work for the people. We encourage responsible AI and have an active culture that includes regular chats with industry experts, researchers, and ethicists. We value inclusive events and communities such as Lady Arizers and Pride-month activities. Apply now Tell us why you would be a great match for the Head of Demand Generation role. General Information First Name Last Name Email Phone Resume / CV LinkedIn Profile Website Github URL Are you based in the SF Bay Area? Yes No Will you now or in the future require sponsorship for employment? Yes No Are you legally authorized to work in the US? Yes No What pronouns do you use? She / Her / Hers He / Him / His They / Them / Theirs Other U.S. Equal Opportunity Employment Information
(Completion is voluntary) Individuals seeking employment at Arize AI are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Your information is kept confidential and will not be used in hiring decisions. The form may include sections on gender identity, veteran status, and disability status to comply with federal and state equal employment opportunity laws. For more information, see the OFCCP guidelines. We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities and to measure progress toward having at least 7% of our workforce be individuals with disabilities. The information collected is for compliance purposes and will be kept confidential. Public burden statements may apply for government reporting.
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The nature of this role requires candidates to be based in the San Francisco Bay Area, though there isn't an in-office requirement. About Arize AI is rapidly transforming the world. As generative AI reshapes industries, teams need powerful ways to monitor, troubleshoot, and optimize their AI systems. That’s where we come in. Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to build and deploy high-performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence. We’re a Series C company backed by top-tier investors, with
over $135M in funding
and a rapidly growing customer base of
150+ leading enterprises and Fortune 500 companies . Customers like Booking.com, Uber, Siemens, and PepsiCo leverage Arize to deliver AI they can rely on. The Opportunity Arize is entering a new phase of growth—our sales team has more than doubled, and demand for AI solutions is skyrocketing. We’re looking for a
Head of Demand Generation
to take ownership of pipeline creation and drive growth in the business. This is a
unique career opportunity
for a builder and strategist who thrives on delivering results. You’ll have the opportunity to build the demand generation function from ground up and play a critical role in
accelerating revenue growth
in the ever-evolving world of AI. We’re looking for someone with deep expertise in B2B demand generation in a high-growth SaaS company—someone who has experience across the full life cycle of different Demand Gen tactics. This person should be passionate about continuously testing new channels, messaging, and creative approaches to keep us ahead in a competitive AI landscape. You’ll play a critical role in aligning with Sales and Developer Relations, ensuring campaigns complement their efforts in driving enterprise relationships and building awareness among AI developers and engineers. We’re looking for someone excited to
leverage AI-driven tools and insights
to optimize campaigns, uncover opportunities, and drive scalable pipeline. What You’ll Do You will own demand generation end-to-end, from strategy to execution and analysis: Define a demand generation strategy that drives the pipeline for sales-led growth and supports emerging product-led initiatives. Build the roadmap for scaling demand across enterprise and strategic accounts, as well as free and open-source user segments. Campaign Execution & Optimization: Design, launch, and optimize multi-channel campaigns (paid search and social, ABM, webinars, events, SEO, email nurtures). Experiment with new tactics and channels to capture the attention of AI engineers, developers, technical leaders and enterprise decision-makers. Own audience segmentation, messaging alignment, and campaign orchestration across the funnel. Sales & Developer Relations Alignment: Partner with Sales leadership to align on pipeline goals, lead SLAs, and feedback loops. Develop joint strategies for account-based marketing, pipeline acceleration, and enterprise engagement. Collaborate closely with the DevRel team to ensure demand generation efforts amplify community programs and convert engagement into qualified pipeline. Analytics & Reporting: Track and analyze campaign performance using HubSpot, Salesforce (or similar), and analytics platforms. Monitor pipeline health, conversion rates, and ROI, and make data-driven decisions on where to invest or adjust. Manage and optimize the marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel. What We're Looking For You’re a strategic thinker and hands-on operator who thrives on measurable impact. You bring: Proven experience leading demand generation for a fast-growing B2B SaaS company (5–8+ years in growth, demand gen, or related marketing roles). Track record of driving pipeline growth through multi-channel campaigns that fuel both sales-led and product-led go-to-market motions. Experience nurturing open-source and self-serve users into enterprise users. Analytical mindset and comfort owning reporting, dashboards, and campaign analysis without a dedicated ops team. Comfort in a fast-paced, high-growth environment; thrive when stakes are high and goals are ambitious. Experience engaging technical audiences (AI / ML engineers, AI developers, AI PMs) and understanding their buyer journey. Familiarity with influencer marketing in the AI space. Familiarity with hybrid GTM models (sales-led + product-led) and the ability to adapt strategies accordingly. A growth-oriented mindset—ready to innovate and challenge traditional tactics for a rapidly evolving AI market. Bonus: background in AI / ML, developer tools, or data infrastructure products. The estimated annual salary for this role is
$160,000 to $210,000 , plus a competitive equity package. Actual compensation is determined based upon transferable work experience, skill sets, and qualifications. Total compensation also includes a comprehensive benefit package, including medical, dental, vision, 401(k) plan, unlimited PTO, generous parental leave, and mental/wellness support. While we are a remote-first company, we have opened offices in New York City and the San Francisco Bay Area as options for those who wish to work in-person. For all other employees, there is a WFH monthly stipend to pay for co-working spaces. More About Arize: Arize’s mission is to make the world’s AI work and work for the people. We encourage responsible AI and have an active culture that includes regular chats with industry experts, researchers, and ethicists. We value inclusive events and communities such as Lady Arizers and Pride-month activities. Apply now Tell us why you would be a great match for the Head of Demand Generation role. General Information First Name Last Name Email Phone Resume / CV LinkedIn Profile Website Github URL Are you based in the SF Bay Area? Yes No Will you now or in the future require sponsorship for employment? Yes No Are you legally authorized to work in the US? Yes No What pronouns do you use? She / Her / Hers He / Him / His They / Them / Theirs Other U.S. Equal Opportunity Employment Information
(Completion is voluntary) Individuals seeking employment at Arize AI are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Your information is kept confidential and will not be used in hiring decisions. The form may include sections on gender identity, veteran status, and disability status to comply with federal and state equal employment opportunity laws. For more information, see the OFCCP guidelines. We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities and to measure progress toward having at least 7% of our workforce be individuals with disabilities. The information collected is for compliance purposes and will be kept confidential. Public burden statements may apply for government reporting.
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