Arize AI, Inc
Head of Demand Generation Marketing Remote (San Francisco)
Arize AI, Inc, Oklahoma City, Oklahoma, United States, 73116
Overview
Note: The role is based in the San Francisco Bay Area. There is no in-office requirement. Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to build and deploy high-performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence. We are a Series C company backed by top-tier investors, with over $135M in funding and a rapidly growing customer base of 150+ leading enterprises and Fortune 500 companies. Customers like Booking.com, Uber, Siemens, and PepsiCo leverage Arize to deliver AI they can rely on. The Opportunity Arize is entering a new phase of growth—our sales team has more than doubled, and demand for AI solutions is skyrocketing. We’re looking for a Head of Demand Generation to take ownership of pipeline creation and drive growth in the business. This is a unique career opportunity for a builder and strategist who thrives on delivering results. You’ll have the opportunity to build the demand generation function from the ground up and play a critical role in accelerating revenue growth in the evolving world of AI. We’re looking for someone with deep expertise in B2B demand generation in a high-growth SaaS company—someone who has experience across the full life cycle of different Demand Gen tactics, and who is passionate about continuously testing new channels, messaging, and creative approaches to stay ahead in a competitive AI landscape. You’ll align with Sales and Developer Relations to ensure campaigns complement their efforts in driving enterprise relationships and building awareness among AI developers and engineers. You’ll be excited to leverage AI-driven tools and insights to optimize campaigns, uncover opportunities, and drive scalable pipeline. What You’ll Do
Own demand generation end-to-end, from strategy to execution and analysis: Define a demand generation strategy that drives the pipeline for sales-led growth and supports emerging product-led initiatives. Build the roadmap for scaling demand across enterprise and strategic accounts, as well as free and open-source user segments. Campaign Execution & Optimization: Design, launch, and optimize multi-channel campaigns (paid search and social, ABM, webinars, events, SEO, email nurtures). Experiment with new tactics and channels to capture the attention of AI engineers, developers, technical leaders and enterprise decision-makers. Own audience segmentation, messaging alignment, and campaign orchestration across the funnel. Sales & Developer Relations Alignment: Partner with Sales leadership to align on pipeline goals, lead SLAs, and feedback loops. Develop joint strategies for account-based marketing, pipeline acceleration, and enterprise engagement. Collaborate with the DevRel team to amplify community programs, leverage insights from technical audiences, and convert engagement into qualified pipeline. Analytics & Reporting: Track and analyze campaign performance using HubSpot, Salesforce (or similar), and analytics platforms. Monitor pipeline health, conversion rates, and ROI; make data-driven decisions on where to invest or adjust. Manage and optimize the marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel. What We're Looking For
Strategic thinker and hands-on operator who delivers measurable impact. Proven experience leading demand generation for a fast-growing B2B SaaS company (5–8+ years in growth, demand gen, or related marketing roles). Track record of driving pipeline growth through multi-channel campaigns that fuel both sales-led and product-led go-to-market motions. Experience nurturing open-source and self-serve users into enterprise users. Analytical mindset and comfort owning reporting, dashboards, and campaign analysis without a dedicated ops team. Comfort in a fast-paced, high-growth environment; thrives when stakes are high and goals are ambitious. Experience engaging technical audiences (AI/ML engineers, AI developers, AI PMs) and understanding their buyer journey. Familiarity with influencer marketing in the AI space. Familiarity with hybrid GTM models (sales-led + product-led) and the ability to adapt strategies accordingly. Growth-oriented mindset — ready to innovate and challenge traditional tactics. Bonus: Background in AI/ML, developer tools, or data infrastructure products. Compensation & Benefits
The estimated annual salary for this role is $160,000 to $210,000, plus a competitive equity package. Total compensation includes a comprehensive benefits package (medical, dental, vision, 401(k), unlimited PTO, parental leave, and wellness support). While remote-first, we have offices in New York City and the San Francisco Bay Area as options for in-person work. A WFH monthly stipend is provided for co-working spaces. More About Arize
Arize’s mission is to make the world’s AI work and work for the people. We value responsible AI, diverse cultures, and regular engagement with industry experts to advance responsible AI. We foster inclusive culture and community initiatives, including events and groups such as Lady Arizers. Apply now to tell us why you would be a great match for the Head of Demand Generation role. Legal & Equal Opportunity
Arize AI is an equal opportunity employer. We consider applicants without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Completion of voluntary equal employment information is optional and will be kept confidential. This information does not affect the hiring process. We comply with applicable laws and regulations.
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Note: The role is based in the San Francisco Bay Area. There is no in-office requirement. Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to build and deploy high-performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence. We are a Series C company backed by top-tier investors, with over $135M in funding and a rapidly growing customer base of 150+ leading enterprises and Fortune 500 companies. Customers like Booking.com, Uber, Siemens, and PepsiCo leverage Arize to deliver AI they can rely on. The Opportunity Arize is entering a new phase of growth—our sales team has more than doubled, and demand for AI solutions is skyrocketing. We’re looking for a Head of Demand Generation to take ownership of pipeline creation and drive growth in the business. This is a unique career opportunity for a builder and strategist who thrives on delivering results. You’ll have the opportunity to build the demand generation function from the ground up and play a critical role in accelerating revenue growth in the evolving world of AI. We’re looking for someone with deep expertise in B2B demand generation in a high-growth SaaS company—someone who has experience across the full life cycle of different Demand Gen tactics, and who is passionate about continuously testing new channels, messaging, and creative approaches to stay ahead in a competitive AI landscape. You’ll align with Sales and Developer Relations to ensure campaigns complement their efforts in driving enterprise relationships and building awareness among AI developers and engineers. You’ll be excited to leverage AI-driven tools and insights to optimize campaigns, uncover opportunities, and drive scalable pipeline. What You’ll Do
Own demand generation end-to-end, from strategy to execution and analysis: Define a demand generation strategy that drives the pipeline for sales-led growth and supports emerging product-led initiatives. Build the roadmap for scaling demand across enterprise and strategic accounts, as well as free and open-source user segments. Campaign Execution & Optimization: Design, launch, and optimize multi-channel campaigns (paid search and social, ABM, webinars, events, SEO, email nurtures). Experiment with new tactics and channels to capture the attention of AI engineers, developers, technical leaders and enterprise decision-makers. Own audience segmentation, messaging alignment, and campaign orchestration across the funnel. Sales & Developer Relations Alignment: Partner with Sales leadership to align on pipeline goals, lead SLAs, and feedback loops. Develop joint strategies for account-based marketing, pipeline acceleration, and enterprise engagement. Collaborate with the DevRel team to amplify community programs, leverage insights from technical audiences, and convert engagement into qualified pipeline. Analytics & Reporting: Track and analyze campaign performance using HubSpot, Salesforce (or similar), and analytics platforms. Monitor pipeline health, conversion rates, and ROI; make data-driven decisions on where to invest or adjust. Manage and optimize the marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel. What We're Looking For
Strategic thinker and hands-on operator who delivers measurable impact. Proven experience leading demand generation for a fast-growing B2B SaaS company (5–8+ years in growth, demand gen, or related marketing roles). Track record of driving pipeline growth through multi-channel campaigns that fuel both sales-led and product-led go-to-market motions. Experience nurturing open-source and self-serve users into enterprise users. Analytical mindset and comfort owning reporting, dashboards, and campaign analysis without a dedicated ops team. Comfort in a fast-paced, high-growth environment; thrives when stakes are high and goals are ambitious. Experience engaging technical audiences (AI/ML engineers, AI developers, AI PMs) and understanding their buyer journey. Familiarity with influencer marketing in the AI space. Familiarity with hybrid GTM models (sales-led + product-led) and the ability to adapt strategies accordingly. Growth-oriented mindset — ready to innovate and challenge traditional tactics. Bonus: Background in AI/ML, developer tools, or data infrastructure products. Compensation & Benefits
The estimated annual salary for this role is $160,000 to $210,000, plus a competitive equity package. Total compensation includes a comprehensive benefits package (medical, dental, vision, 401(k), unlimited PTO, parental leave, and wellness support). While remote-first, we have offices in New York City and the San Francisco Bay Area as options for in-person work. A WFH monthly stipend is provided for co-working spaces. More About Arize
Arize’s mission is to make the world’s AI work and work for the people. We value responsible AI, diverse cultures, and regular engagement with industry experts to advance responsible AI. We foster inclusive culture and community initiatives, including events and groups such as Lady Arizers. Apply now to tell us why you would be a great match for the Head of Demand Generation role. Legal & Equal Opportunity
Arize AI is an equal opportunity employer. We consider applicants without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Completion of voluntary equal employment information is optional and will be kept confidential. This information does not affect the hiring process. We comply with applicable laws and regulations.
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