Axon Enterprise
Senior Marketing Manager, Web Strategy & Experience
Axon Enterprise, Scottsdale, Arizona, us, 85261
Scottsdale, Arizona, United States
Overview Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We pursue society’s critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast-paced, challenging and meaningful, with ownership to drive real change and opportunities to grow while working for a mission that matters.
Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible marketing assets. You’ll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can navigate strategy, UX, content, and analytics to make our site work harder and smarter.
What You’ll Do Job Level:
Individual Contributor (Program Lead) |
Reports to:
Director, Head of Marketing Strategy & Operations |
Location:
Denver/Boulder or Scottsdale or Seattle
This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. Team members are expected to work onsite Tuesdays through Fridays, with the option to work remotely on Mondays, unless there is an approved workplace accommodation. In-person collaboration is valued for mentorship and shared success.
Own the strategy, roadmap, and performance of Axon.com
Build and optimize Axon.com as a powerful lead-generation machine for all business segments
Develop and lead CRO and testing programs for the website and campaign landing pages
Manage site structure, UX, content strategy, and page optimization across products and regions
Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling
Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements
Lead SEO strategy and ensure technical SEO best practices are followed
Develop and manage the process for web requests, intake, prioritization, and approvals
Report regularly on traffic, engagement, and conversion metrics and recommend enhancements
Establish scalable governance frameworks and content QA across site stakeholders
Supervise content and site updates in CMS (e.g., Storyblok or similar)
Manage a growing web team and partner with cross-functional teams on their web presence
What You Bring
10+ years of experience in web strategy, website management, digital marketing, or UX
Proven experience owning complex B2B or multi-audience websites
Experience leading large-scale web projects and cross-functional web teams
Strong understanding of web UX principles, SEO, accessibility, and performance optimization
Comfortable working in and managing a modern CMS
Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
Experience collaborating with technical teams on roadmap and web tooling
Bonus: Experience working in SaaS, public safety, or international web environments
AI Expectations in This Role You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization.
Alignment with Axon’s Values
Aim Far
– Reimagine what Axon.com can become as we grow
Win Right
– Prioritize clarity, performance, and accessibility
Own It
– Take end-to-end responsibility for web quality and outcomes
Join Forces
– Bring content, design, product, and dev together around the user
Be Obsessed
– Track performance relentlessly and act on data
Expect Candor
– Surface issues, advocate for improvements, and seek feedback
90 Days at Axon First 30 Days
Audit current site architecture, content, workflows, and analytics
Build relationships across marketing, design, product, and dev
First 60 Days
Propose site priorities, near-term roadmap, and process improvements
Take ownership of site intake and delivery workflows
90 Days & Beyond
Launch roadmap initiatives that improve user experience and conversion
Establish Axon.com as a powerful, scalable growth platform
Benefits
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Fitness programs
Emotional & Mental Wellness support
Snacks in offices
Benefits listed herein may vary depending on the nature of your employment and location.
The Pay:
Axon is a total compensation company, including base pay, bonus, and stock awards. Starting base pay for this role ranges USD 127,500 to USD 204,000, depending on geographic market and other factors. Our benefits support you physically, financially and emotionally. For details, visit www.axon.com/careers/benefits.
Don’t meet every single requirement? That’s ok. At Axon, we aim far and value diversity. We encourage you to apply anyway if you’re excited about the role and the mission.
The above job description is not exhaustive of all duties and may be updated as needed. Some roles may require eligibility to work in firearms environments. Axon is an equal opportunity employer committed to diversity and inclusion. If you require accommodations during the application process, please email recruitingops@axon.com.
Apply for this job
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Overview Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We pursue society’s critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast-paced, challenging and meaningful, with ownership to drive real change and opportunities to grow while working for a mission that matters.
Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible marketing assets. You’ll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can navigate strategy, UX, content, and analytics to make our site work harder and smarter.
What You’ll Do Job Level:
Individual Contributor (Program Lead) |
Reports to:
Director, Head of Marketing Strategy & Operations |
Location:
Denver/Boulder or Scottsdale or Seattle
This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. Team members are expected to work onsite Tuesdays through Fridays, with the option to work remotely on Mondays, unless there is an approved workplace accommodation. In-person collaboration is valued for mentorship and shared success.
Own the strategy, roadmap, and performance of Axon.com
Build and optimize Axon.com as a powerful lead-generation machine for all business segments
Develop and lead CRO and testing programs for the website and campaign landing pages
Manage site structure, UX, content strategy, and page optimization across products and regions
Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling
Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements
Lead SEO strategy and ensure technical SEO best practices are followed
Develop and manage the process for web requests, intake, prioritization, and approvals
Report regularly on traffic, engagement, and conversion metrics and recommend enhancements
Establish scalable governance frameworks and content QA across site stakeholders
Supervise content and site updates in CMS (e.g., Storyblok or similar)
Manage a growing web team and partner with cross-functional teams on their web presence
What You Bring
10+ years of experience in web strategy, website management, digital marketing, or UX
Proven experience owning complex B2B or multi-audience websites
Experience leading large-scale web projects and cross-functional web teams
Strong understanding of web UX principles, SEO, accessibility, and performance optimization
Comfortable working in and managing a modern CMS
Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
Experience collaborating with technical teams on roadmap and web tooling
Bonus: Experience working in SaaS, public safety, or international web environments
AI Expectations in This Role You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization.
Alignment with Axon’s Values
Aim Far
– Reimagine what Axon.com can become as we grow
Win Right
– Prioritize clarity, performance, and accessibility
Own It
– Take end-to-end responsibility for web quality and outcomes
Join Forces
– Bring content, design, product, and dev together around the user
Be Obsessed
– Track performance relentlessly and act on data
Expect Candor
– Surface issues, advocate for improvements, and seek feedback
90 Days at Axon First 30 Days
Audit current site architecture, content, workflows, and analytics
Build relationships across marketing, design, product, and dev
First 60 Days
Propose site priorities, near-term roadmap, and process improvements
Take ownership of site intake and delivery workflows
90 Days & Beyond
Launch roadmap initiatives that improve user experience and conversion
Establish Axon.com as a powerful, scalable growth platform
Benefits
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Fitness programs
Emotional & Mental Wellness support
Snacks in offices
Benefits listed herein may vary depending on the nature of your employment and location.
The Pay:
Axon is a total compensation company, including base pay, bonus, and stock awards. Starting base pay for this role ranges USD 127,500 to USD 204,000, depending on geographic market and other factors. Our benefits support you physically, financially and emotionally. For details, visit www.axon.com/careers/benefits.
Don’t meet every single requirement? That’s ok. At Axon, we aim far and value diversity. We encourage you to apply anyway if you’re excited about the role and the mission.
The above job description is not exhaustive of all duties and may be updated as needed. Some roles may require eligibility to work in firearms environments. Axon is an equal opportunity employer committed to diversity and inclusion. If you require accommodations during the application process, please email recruitingops@axon.com.
Apply for this job
#J-18808-Ljbffr