Capital One
The Marketing Principal Associate will be a critical partner in shaping both our short term content strategy and long term strategic vision. Initial priorities will focus on attracting Card prospects through engaging inbound content, with a strong emphasis on our financial content hub and content-led SEO program. The Principle Associate will assist in driving our strategy beyond SEO to include distribution across additional channels, expanding content formats, and deepening engagement with customers throughout their journey* Has a passion for developing and executing content strategies that attract and convert prospects into engaged customers* Brings strong familiarity with SEO best practices and full-funnel digital marketing tactics to drive measurable business results* Is customer-focused, using audience and market research to understand needs and inform content decisions* Adapts their thinking across the full customer journey-from awareness to consideration and conversion* Leverages data to tell compelling stories, uncover insights, and identify new opportunities to lead, innovate and deliver results* Translates strategies into actionable testing plans that accelerate momentum and drive continuous optimization* Communicates clearly and persuasively, tailoring messages from different audience levels and stakeholder groups* Excels as a collaborative team player, fostering strong partnerships across internal team and with external partners* Brings experience managing agency relationships, including briefing, reviewing and providing actionable feedback* Manages project details, deadline and shifting priorities with accuracy and accountability* Bachelor’s Degree or Military Experience* At least 3 years of hands-on experience executing multi-channel digital marketing campaigns, including Content Marketing and SEO, on either client side or at agency level* At least 3 years of experience leading digital marketing strategies and programs from concepts to execution* At least 3 years working with creative partners or agencies, either internally or externally.* At least 3 years of experience working with cross-functional teams in a matrixed environment* Masters degree in Marketing, Business or Communications* At least 3 years of marketing experience in financial services or another highly regulated industry* At least 3 years of experience with marketing analytics and optimization* At least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies that inform content, messaging and channel optimization* Track record of effectively working autonomously and navigating ambiguityCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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