Later
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
We're looking for a strategic and creative Social Media Manager who can own client outcomes across platforms-while still jumping into the creative trenches when needed. This isn't just about scheduling posts or hitting KPIs. It's about understanding what drives real engagement, guiding content that performs, and knowing when to lead versus when to create.
What you'll be doing:
Client Strategy & Outcomes
- Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
- Set and track content goals aligned with client objectives (awareness, engagement, conversion)
- Communicate performance insights and next steps clearly to internal and external teams
- Anticipate client needs and proactively pitch new ideas, formats, and campaigns
- Guide the content process from concept to execution-briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
- Ensure content feels social-first, timely, and tailored to each platform
- Collaborate closely with design, video, and influencer teams to bring ideas to life
- Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
- Engage in community management-responding to comments, shaping tone, and joining real-time cultural conversations
- Post live during events, drops, or key cultural moments when applicable
- 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
- Proven track record of independently managing and growing a social media presence for a large B2C brand.
- Must have previous agency experience managing client relationships.
- Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
- Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
- A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
- Ability to think creatively and generate innovative content ideas.
- Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
$85,000 - 100,000 OTE
#LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. In Summary: Later is the enterprise leader in social media and influencer marketing software, services, and data . We're looking for a strategic and creative Social Media Manager who can own client outcomes across platforms . This isn't just about scheduling posts or hitting KPIs. It's about understanding what drives real engagement, guiding content that performs . En Español: Más tarde es el líder empresarial en software, servicios y datos de marketing de redes sociales e influencers, confiables por las principales marcas y agencias del mundo. Tras nuestra adquisición de Mavely, la Everyday Influencer Platform®, Later permite a las marcas escalar asociaciones creadoras desde nano hasta influenciadores premium mientras gestionan contenido y campañas de medios sociales en todas las grandes redes sociales y afiliadas. Sobre este puesto: buscamos un gerente de redes sociales estratégico y creativo que pueda poseer los resultados del cliente en todas las plataformas, mientras aún salta a las trincheras creativas cuando sea necesario. Esto no se trata solo de programar publicaciones o alcanzar KPIs. Se trata de entender qué impulsa el compromiso real, guiar el contenido que funciona y saber cuándo liderar versus cuándo crear. Lo que vas a hacer: Estrategia y resultados del cliente Actúa como líder estratégico para múltiples cuentas de marca en las plataformas sociales (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.) Establezca y siga objetivos de contenido alineados con los objetivos del cliente (concienciación, compromiso, conversión) Comuníquese información sobre el rendimiento y los próximos pasos claramente a equipos internos y externos Anticipar las necesidades del cliente y lanzar proactivamente nuevas ideas, formatos y campañas Supervisión Creativa Guía al proceso de contenido desde el concepto hasta la presentación de informes a los equipos creativos, revisión de productos entregados y garantizar todo dentro de la marca y estrategia Asegurar que el contenido se sienta social-primero, oportuno y adaptado a cada plataforma Colaborar de manera correspondiente con diseño, video e influenciadores Ejecutores de equipo para llevar ideas a manos ejecutivos Gestión de redes sociales a través de eventos comunitarios para copiar, recopilar historias o crear comentarios culturales. ¡Si nos comprometemos a realizar un trabajo más rápido, cuando sea necesario, ponernos una mejor atención a sus experiencias en vivo y participar en cualquier momento posible! Un historial comprobado de gestión independiente y crecimiento de una presencia en las redes sociales para una gran marca B2C. Debemos tener experiencia previa en la administración de relaciones con los clientes. Excelente habilidad de creación de contenido, incluidas habilidades excepcionales de escritura y edición, con la capacidad de adaptar el tono y el estilo para diferentes plataformas y audiencias. Cómodo profundizar en datos y análisis de rendimiento y usar esas ideas para ajustar la estrategia e informar sobre el impacto general. Es esencial un deseo natural de ser activo en los medios sociales, estamos buscando candidatos que viven y respiran las tendencias de las redes sociais. La capacidad de pensar creativamente y generar ideas innovadoras de contenidos. Compartimos ideas para ayudar al equipo a mantenerse adelante y tomar decisiones informadas. Aprovechamos datos de fuentes de compensación terceras confiables para ayudarnos a comprender el valor del mercado de un papel basado en la función, nivel, ubicación geográfica y alcance. Evaluamos los obstáculos de forma bi-particular, incluyendo el rendimiento y factores relacionados con el mercado. Nuestros salarios están comparados con los beneficios totales del mercado Compensamiento por la localización geográfica del puesto de trabajo. Para posiciones seleccionadas, estamos abiertos a contratar candidatos completamente remotos. Publicamos nuestros puestos en las ubicaciones donde estemos abiertos para que el candidato exitoso se encuentre. Diversidad, inclusión y accesibilidad: Posteriormente, nos comprometemos a fomentar una cultura arraigada en una mentalidad de inclusión primero en todos los niveles de la empresa, aceptando la importancia de reclutar y construir equipos para agregar cultura más que adaptarse a la cultura. Construimos y mantenemos prácticas imparciales de contratación, pago y promoción para crear una base para un lugar de trabajo equitativo, allanando el camino para un cambio sistémico. Estamos comprometidos a crear un entorno diverso y orgullosos de ser un empleador de igualdad de oportunidades. Todas las solicitudes recibirán consideración por empleo sin importar raza, color, género, identidad o expresión religiosa, nacionalidad, discapacidad o edad. Por favor, háganos saber si requiere algún tipo de apoyo durante el proceso de selección o alojamiento.