Informa
Overview The Director of Content will drive content strategy and operations across Data Center World events and AFCOM, our premier professional association serving individuals and organizations in the data center industry since 1980. This hybrid role is open to candidates in any Informa office location and is based at the Shawnee, KS office location when on-site.
Responsibilities Conference Program Development and Management
Create comprehensive agendas for Data Center World and Data Center World POWER conferences
Develop compelling themes, tracks, and core topics addressing industry challenges including power sourcing, sustainability, and AI-driven infrastructure
Recruit and manage high-caliber speakers
Manage conference advisory boards — composed of key stakeholders and industry leaders — to provide insights, guidance, and support for organizational initiatives
Support all program elements during events
Global Expansion
Partner with the Event Director and leadership team to strategically expand Data Center World's international footprint
Identify emerging markets and opportunities for growth
AFCOM Leadership (in collaboration with the Association Manager)
Drive membership growth and chapter expansion
Implement organizational efficiencies
Produce engaging content that advances the careers of data center and IT infrastructure professionals
Support AFCOM's mission of serving professionals who design, build, operate, and manage data centers
Manage team including contractors
Industry and End-User Relationships
Collaborate with Event Director to cultivate partnerships with industry groups and end-user audiences to deepen engagement, foster collaboration, and ensure alignment with their needs and priorities
Represent the brand at industry events and functions
Build relationships with key technology providers and solution partners
Research and Thought Leadership
Coordinate and oversee development of the annual State of the Data Center research
Identify emerging trends and disruptive technologies affecting the industry
Cross-Functional Collaboration
Support the sales team with strategic account acquisition
Advise marketing on positioning events to the full professional ecosystem
Develop compelling content strategies aimed at audience development and lead generation, leveraging data-driven approaches to maximize reach and impact
Collaborate with a strategic PR agency to design and execute earned media strategies that amplify brand visibility, enhance reputation, and drive audience engagement
Work with digital teams to optimize content delivery across multiple channels
Qualifications Deep knowledge of the data center industry (Ideal) or technology sector with understanding of key trends, players, growth sectors, and emerging segments
Strong stakeholder management experience
Proven experience developing conference/event content - both strategically and operationally
Strong project management skills with ability to meet deadlines and optimize processes
Demonstrated experience creating diverse content formats (articles, blogs, video interviews, research reports)
Commercially-minded leader with direct experience supporting revenue-driving activities
Exceptional written and verbal communication skills
Confident with public speaking and able to serve as a key face of the brand (Ideal)
Effective leadership skills to build an inclusive team culture and drive excitement
Established industry connections to facilitate speaker recruitment and partnership development (Ideal)
Additional Information The pay range for this position is $120,000.00 - 140,000.00, depending on experience.
This role will expire on Oct 31st 2025.
We believe that great things happen when people connect face-to-face. This role is hybrid with in-person collaboration at times; when not in a office or at an Informa event, there is flexibility to work from home or remotely.
Benefits and culture information includes:
Great community with in-person and online social events
Volunteering time and charity match funding
Career development opportunities with training and internal mobility
Time off: PTO, holidays, birthday leave, and flexible work location
Competitive benefits including 401k match, health, vision, and dental insurance
Wellbeing support and recognition programs
International collaboration opportunities
We are an Equal Opportunities Employer and welcome applications from all qualified individuals. See Informa's policies for full information.
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