NYU Langone Health is hiring: Lead Analyst - Audience Intelligence in New York

Overview

Lead Analyst - Audience Intelligence | Marketing/Public Affairs | New York, NY

NYU Langone Health is a fully integrated health system that consistently achieves outstanding patient outcomes through a strong focus on quality. NYU Langone Health offers a comprehensive range of medical services across multiple locations, with a broad research enterprise and significant NIH activity.

Position Summary: We have an exciting opportunity to join our team as a Health System Lead Analyst, Audience Intelligence. The successful candidate will join the Program Measurement and Strategy team within the Communications, Marketing, Government and Community Affairs (CMGCA) department. This role will lead a new level of understanding and data-driven intelligence for priority audiences. Reporting to the Director, Integrated Media Strategy and Performance Marketing, this position will inform campaign strategies with critical audience data, insights, and activation approaches, contributing to NYU Langone Health's enterprise objectives.

For more information, visit the NYU Langone Health site and related career resources.

Job Responsibilities

Audience Analysis and Segmentation

• Develop an understanding of existing audience data, including attributes, models, segmentation, and platform capabilities
• Analyze and synthesize data from various sources to build holistic views of audiences with insights and recommendations aligned to enterprise objectives
• Segment audiences, identify unique audience profiles to inform the design of digital marketing campaigns across internal and third-party platforms
• Utilize audience data to identify opportunities to drive growth
• Partner with cross-functional teams on custom research opportunities and learning agendas for specific audience segments and persona building
• Manage and maintain department audience data profiles and personas across campaigns

Digital and Platform Strategy

• Contribute to strategic, research-based, data-driven plans to reach physicians and prospects identified in audience platforms
• Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
• Leverage knowledge of marketing products and platforms for online acquisition to drive growth
• Tailor marketing cloud strategies to reach audiences for each department or service line
• Develop journey maps for each audience segment across channels
• Design testing strategies to understand audience behavior, including device usage, creative and messaging preferences, and engagement drivers
• Support sequencing and activation of digital campaigns across departments; identify synergies and potential conflicts
• Use audience performance metrics to track success and inform future strategies
• Support SEO and SEM strategies to optimize visibility, generate leads, and maximize ROI
• Drive strategic marketing campaigns to support institutional goals
• Stay current with digital marketing audience trends, technology, and healthcare best practices

Collaboration and Reporting

• Participate in defining governance to ensure proper campaign management and sequencing
• Work with analytics to interpret test results and determine future strategy
• Collaborate with data architecture to understand 1P data and attributes for media activation and advanced modeling
• Coordinate with channel activation teams to identify data sources across 1P, 2P and 3P for consistent audience strategy
• Collaborate with CMGCA teams to build/activate custom audiences as needed

Minimum Qualifications

• Bachelor's degree in Marketing, Management, Strategy, or related field
• 5-7+ years of experience in Marketing Strategy
• Experience managing digital marketing campaigns, leveraging third-party platforms
• Proficiency in project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and relationship-building
• Strong analytical skills with the ability to apply and communicate data-driven insights
• Understanding of branding; creative instincts and willingness to test-and-learn
• Exceptional leadership skills and ability to teach, motivate, and collaborate effectively
• Excellent verbal and written communications skills
• Proven ability to work effectively in a highly-matrixed environment

Preferred Qualifications

• Proven experience in healthcare marketing strategy and digital innovation

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $97,589.96 - $168,342.49 annually. Actual salaries depend on factors including experience, education, and hospital need. This range does not include bonuses or other compensation.

To view the Pay Transparency Notice, please review the relevant documentation on the NYU Langone Health careers site.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. Applications are completed online.