NYU Langone Health is hiring: Lead Analyst - Audience Intelligence in New York

Overview

Lead Analyst - Audience Intelligence at NYU Langone Health. Job ID: 1149342_RR00109425.

NYU Langone Health is a fully integrated health system focused on quality outcomes and enterprise objectives across multiple locations and service lines. This role sits within the Program Measurement and Strategy team and the Communications, Marketing, Government and Community Affairs (CMGCA) department and reports to the Director, Integrated Media Strategy and Performance Marketing.

Job Responsibilities

• Audience Analysis and Segmentation: Develop an understanding of existing audience data, including available attributes, models, segmentation, and platform capabilities
• Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations that tie to NYULHs overall enterprise objectives
• Segment audiences, identifying unique audience profiles that inform the design of effective digital marketing campaigns via internal and third-party marketing platforms
• Utilize audience data to identify opportunities to drive growth
• Partner with the cross-functional teams on custom research opportunities, identifying the priority objectives and learning agenda for specific audience segments and persona building
• Manage and maintain department audience data profiles and personas across various communication and marketing campaigns

• Digital And Platform Strategy: Contribute to the development of strategic, research-based, and data-driven strategies to reach physicians and prospects identified in available audience platforms
• Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
• Leverage working knowledge of all marketing products and platforms for online acquisition to increase growth
• Tailor marketing cloud strategies and initiatives to effectively reach the intended audiences for each department and/or service lines specific need
• Develop journey maps for each audience segment across marketing channels and platforms
• Design and implements testing strategies to understand audience behavior including deeper understanding of device usage, creative and messaging preferences, and engagement drivers
• Support the sequencing and activation of digital marketing campaigns across multiple departments and service lines; identify synergies and potential areas of conflict
• Leverage audience performance metrics and outcomes from various platforms to track their success across campaigns and to inform existing and future strategies
• Support comprehensive SEO and SEM strategies to optimize online visibility, drive organic traffic, generate leads, and maximize ROI through paid search campaigns
• Drive overall strategic marketing campaigns that will fuel the growth of NYULH and support realization of institutional goals
• Stay up to date with digital marketing audience trends, technology and healthcare best practices, adapting strategies to industry changes

• Collaboration And Reporting: Participate in defining governance to ensure proper campaign management and sequencing
• Work with the analytics team to interpret test results and determine future strategy
• Work with data architecture team to understand 1PD and available attributes to utilize for media activation and advanced modeling
• Collaborate with channel activation teams to identify the optimal data sources across 1P, 2P and 3P that translate audience strategy into a consistent framework
• Collaborate with various C&M teams to build/activate custom audiences as needed

Minimum Qualifications

• To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field
• 5-7+ years of experience in Marketing Strategy
• Experience managing digital marketing campaigns, specifically leveraging third party platforms
• Proficiency in project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Strong analytical skills, with the ability to apply and communicate data-driven insights
• Understanding of branding
• Creative instincts and willingness to test-and-learn
• Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively
• Excellent verbal and written communications skills
• Proven ability to work effectively in a highly-matrixed environment

Preferred Qualifications

• Proven experience in healthcare marketing strategy and digital innovation
• Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online. View Know Your Rights: Workplace discrimination is illegal. The salary range for the role is $97,589.96 - $168,342.49 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need.