Master's Transportation, Inc.
Vice President of Marketing
Master's Transportation, Inc., Kansas City, Missouri, United States, 64101
Overview
Vice President of Marketing
— Full Time Senior Management Location: Kansas City, MO, US Summary: The Vice President of Marketing will drive and execute comprehensive marketing strategies to elevate our passenger vehicle manufacturing, sales, rental & services brand, drive customer acquisition, and support revenue growth. The VP of Marketing will lead, develop, and innovate all consumer, brand, product development, e-Commerce, digital marketing, research and customer marketing initiatives, to grow our business and increase our brand presence and consumer base. Reporting to the CEO, this role requires deep industry insight, strong leadership, and a data-driven mindset to position our company at the forefront of our industry.
Responsibilities
Develop and implement an integrated marketing plan aligned with business goals, covering digital, print, events, and partnership channels.
Oversee brand management to ensure consistent messaging across all customer touchpoints.
Lead, mentor, and grow a high-performing marketing team, fostering cross-collaboration across all departments.
Manage annual marketing budget, allocating resources to highest-impact initiatives and tracking ROI.
Conduct market research and competitive analysis to identify growth opportunities in the passenger vehicle industry.
Drive digital transformation through company resources by optimizing website, CRM, SEO/SEM, email campaigns, and social media engagement.
Establish strategic alliances with industry associations and vendors for co-marketing and sponsorships.
Plan and execute trade shows, conferences, and customer events to showcase service capabilities and build relationships.
Oversee development, delivery and effectiveness of the company public relations function.
Prepare and present quarterly marketing performance reports and forecasts for executive leadership.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
Demonstrated success driving brand growth, lead generation, and customer retention in B2B services.
Minimum of 5–7 years of experience leading teams, with demonstrated executive presence; experience engaging with senior leadership is a plus.
Experience managing marketing budgets of $1M+ and delivering measurable ROI.
Preferred
Proven track record in the transportation, logistics, or vehicle manufacturing industry.
MBA or master’s degree in a relevant field.
Travel Travel Requirements: Less than 15%
On-site / Work Environment On-site in a professional office environment.
Physical Demands While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift or move office products and supplies, up to 20 pounds.
Additional Information
Previous experience in an executive level role.
Why Work Here? Great culture, pay, benefits, and investment in your training and development. Our headquarters is located on 40 acres in Kansas City, MO, with a state-of-the-art facility. Generous benefits include paid leave, holidays, health, life insurance, 401(k) with company match, and employee development opportunities.
EEO Statement Master’s Transportation is committed to the principles of equal employment and complies with all federal, state, and local laws providing equal employment opportunities. We maintain a work environment free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), disability, genetic information, veteran status, or any other status protected by law.
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Vice President of Marketing
— Full Time Senior Management Location: Kansas City, MO, US Summary: The Vice President of Marketing will drive and execute comprehensive marketing strategies to elevate our passenger vehicle manufacturing, sales, rental & services brand, drive customer acquisition, and support revenue growth. The VP of Marketing will lead, develop, and innovate all consumer, brand, product development, e-Commerce, digital marketing, research and customer marketing initiatives, to grow our business and increase our brand presence and consumer base. Reporting to the CEO, this role requires deep industry insight, strong leadership, and a data-driven mindset to position our company at the forefront of our industry.
Responsibilities
Develop and implement an integrated marketing plan aligned with business goals, covering digital, print, events, and partnership channels.
Oversee brand management to ensure consistent messaging across all customer touchpoints.
Lead, mentor, and grow a high-performing marketing team, fostering cross-collaboration across all departments.
Manage annual marketing budget, allocating resources to highest-impact initiatives and tracking ROI.
Conduct market research and competitive analysis to identify growth opportunities in the passenger vehicle industry.
Drive digital transformation through company resources by optimizing website, CRM, SEO/SEM, email campaigns, and social media engagement.
Establish strategic alliances with industry associations and vendors for co-marketing and sponsorships.
Plan and execute trade shows, conferences, and customer events to showcase service capabilities and build relationships.
Oversee development, delivery and effectiveness of the company public relations function.
Prepare and present quarterly marketing performance reports and forecasts for executive leadership.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
Demonstrated success driving brand growth, lead generation, and customer retention in B2B services.
Minimum of 5–7 years of experience leading teams, with demonstrated executive presence; experience engaging with senior leadership is a plus.
Experience managing marketing budgets of $1M+ and delivering measurable ROI.
Preferred
Proven track record in the transportation, logistics, or vehicle manufacturing industry.
MBA or master’s degree in a relevant field.
Travel Travel Requirements: Less than 15%
On-site / Work Environment On-site in a professional office environment.
Physical Demands While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift or move office products and supplies, up to 20 pounds.
Additional Information
Previous experience in an executive level role.
Why Work Here? Great culture, pay, benefits, and investment in your training and development. Our headquarters is located on 40 acres in Kansas City, MO, with a state-of-the-art facility. Generous benefits include paid leave, holidays, health, life insurance, 401(k) with company match, and employee development opportunities.
EEO Statement Master’s Transportation is committed to the principles of equal employment and complies with all federal, state, and local laws providing equal employment opportunities. We maintain a work environment free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), disability, genetic information, veteran status, or any other status protected by law.
J-18808-Ljbffr
#J-18808-Ljbffr