Anchor Loans
GTM & Integrated Marketing Manager
Anchor Loans, Thousand Oaks, California, United States, 91362
Overview
We are seeking an experienced GTM & Integrated Marketing Manager to drive strategy, execution, and performance optimization across marketing channels focused on business purpose lending. This role will be responsible for building awareness, generating qualified leads, and strengthening relationships with sophisticated institutional investors through data-driven marketing initiatives. The ideal candidate combines deep financial services expertise with strong analytical capabilities and a command of market trends to anticipate opportunities and position the business competitively. Key Responsibilities
Channel Strategy & Execution: Develop and manage integrated marketing strategies tailored for institutional lending audiences. Identify and prioritize marketing channels (digital, events, content, partnerships, direct outreach) to maximize engagement and ROI. Oversee campaign execution across multiple platforms with a focus on building relationships with key decision-makers, industry roundtables, and strategic discussions with sophisticated investors and institutional partners. Lead Generation & Partner Engagement: Create programs that drive high-quality leads for institutional business purpose lending products. Collaborate with sales, product, and relationship management teams to align marketing initiatives with institutional client needs. Support the development of thought leadership, case studies, and market insights for investor engagement. Develop marketing approaches that build relationships differently than banks or historical industry players, emphasizing transparency, partnership, and forward-looking insights that resonate with sophisticated institutional investors. Analytics & Performance Management: Establish KPIs and track marketing channel performance. Use data insights to optimize campaigns, budget allocation, and channel mix. Deliver reporting to executive leadership highlighting impact on institutional growth goals. Collaboration & Leadership: Partner with cross-functional teams (sales, product, compliance, finance) to ensure campaigns support business objectives. Manage external vendors, agencies, or media partners as needed. Provide guidance and thought leadership on best practices in institutional marketing. Qualifications
Bachelor’s degree in Marketing, Business, Finance, or related field. 5+ years of go-to-market marketing experience. B2B financial services, commercial lending, or institutional capital markets experience is a plus. Proven success in developing and executing channel marketing strategies. Strong understanding of institutional lending, investor relations, and capital markets dynamics. Excellent analytical skills with the ability to translate data into actionable insights. Strong communication, relationship management, and project leadership skills. Demonstrated ability in start-up or transformation environments, deploying new strategies and testing rapidly. Expertise in A/B go-to-market testing to refine channel effectiveness and messaging. Track record of driving differentiation and monetization in complex, competitive market segments. Experience navigating complex market segmentation with precision targeting, tailoring channel approaches to institutional investor needs. Work Environment
This is a hybrid position which requires in-office reporting to Anchor’s Thousand Oaks, CA office on Tuesday, Wednesday, and Thursday. Remote work is optional Monday and Friday. Compensation
The base pay range for this position is $95,000 to $110,000 per year, plus annual discretionary bonus based on performance of the individual and company. What We Offer
Comprehensive health insurance options including Medical, Dental, Vision, Basic Life/AD&D insurance Generous sick leave & vacation benefits for rest, relaxation, and personal pursuits Highly competitive performance bonus 401(k) retirement program with employer match Tuition reimbursement toward professional development Workplace Celebrations, Team Building, Charity Drives, and Food Truck luncheons Onsite gym (Thousand Oaks only) 12 Paid Holidays Diversity & Equal Opportunity
Diversity matters to our organization, and we are proud to be an equal opportunity employer. All qualified candidates are welcome and will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, genetic information, marital status, sexual orientation, natural origin, disability, age, veteran status, or any other protected characteristic.
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We are seeking an experienced GTM & Integrated Marketing Manager to drive strategy, execution, and performance optimization across marketing channels focused on business purpose lending. This role will be responsible for building awareness, generating qualified leads, and strengthening relationships with sophisticated institutional investors through data-driven marketing initiatives. The ideal candidate combines deep financial services expertise with strong analytical capabilities and a command of market trends to anticipate opportunities and position the business competitively. Key Responsibilities
Channel Strategy & Execution: Develop and manage integrated marketing strategies tailored for institutional lending audiences. Identify and prioritize marketing channels (digital, events, content, partnerships, direct outreach) to maximize engagement and ROI. Oversee campaign execution across multiple platforms with a focus on building relationships with key decision-makers, industry roundtables, and strategic discussions with sophisticated investors and institutional partners. Lead Generation & Partner Engagement: Create programs that drive high-quality leads for institutional business purpose lending products. Collaborate with sales, product, and relationship management teams to align marketing initiatives with institutional client needs. Support the development of thought leadership, case studies, and market insights for investor engagement. Develop marketing approaches that build relationships differently than banks or historical industry players, emphasizing transparency, partnership, and forward-looking insights that resonate with sophisticated institutional investors. Analytics & Performance Management: Establish KPIs and track marketing channel performance. Use data insights to optimize campaigns, budget allocation, and channel mix. Deliver reporting to executive leadership highlighting impact on institutional growth goals. Collaboration & Leadership: Partner with cross-functional teams (sales, product, compliance, finance) to ensure campaigns support business objectives. Manage external vendors, agencies, or media partners as needed. Provide guidance and thought leadership on best practices in institutional marketing. Qualifications
Bachelor’s degree in Marketing, Business, Finance, or related field. 5+ years of go-to-market marketing experience. B2B financial services, commercial lending, or institutional capital markets experience is a plus. Proven success in developing and executing channel marketing strategies. Strong understanding of institutional lending, investor relations, and capital markets dynamics. Excellent analytical skills with the ability to translate data into actionable insights. Strong communication, relationship management, and project leadership skills. Demonstrated ability in start-up or transformation environments, deploying new strategies and testing rapidly. Expertise in A/B go-to-market testing to refine channel effectiveness and messaging. Track record of driving differentiation and monetization in complex, competitive market segments. Experience navigating complex market segmentation with precision targeting, tailoring channel approaches to institutional investor needs. Work Environment
This is a hybrid position which requires in-office reporting to Anchor’s Thousand Oaks, CA office on Tuesday, Wednesday, and Thursday. Remote work is optional Monday and Friday. Compensation
The base pay range for this position is $95,000 to $110,000 per year, plus annual discretionary bonus based on performance of the individual and company. What We Offer
Comprehensive health insurance options including Medical, Dental, Vision, Basic Life/AD&D insurance Generous sick leave & vacation benefits for rest, relaxation, and personal pursuits Highly competitive performance bonus 401(k) retirement program with employer match Tuition reimbursement toward professional development Workplace Celebrations, Team Building, Charity Drives, and Food Truck luncheons Onsite gym (Thousand Oaks only) 12 Paid Holidays Diversity & Equal Opportunity
Diversity matters to our organization, and we are proud to be an equal opportunity employer. All qualified candidates are welcome and will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, genetic information, marital status, sexual orientation, natural origin, disability, age, veteran status, or any other protected characteristic.
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