Critical Start
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Director, Field & Channel Marketing
role at
Critical Start . At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by a purpose: shaping the future of cybersecurity. Since 2012, we’ve been safeguarding organizations from cyberattacks and evolving threats, earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that emphasizes creativity and action. What we offer and what you will bring are described below. Overview
The Director of Field & Channel Marketing leads field marketing and channel strategies to drive demand, accelerate pipeline, and enable the sales organization. This role reports to the VP of Marketing and oversees the BDR team. The ideal candidate designs programs that resonate locally, scale globally, and align sales, channel partners, and marketing under a unified growth strategy. What You Will Be Doing
Leadership & Strategy:
Define and execute integrated Field, Channel, and BDR strategies aligned with corporate objectives, GTM initiatives, and sales priorities. Lead and develop a high-performing team of Field & Channel Marketers and BDRs, fostering accountability, innovation, and measurable results. Partner with sales and channel leadership to ensure cross-functional alignment on goals and pipeline metrics. BDR Team Management:
Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices. Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities. Define and monitor KPIs for lead generation, conversion, and sales support. Provide coaching to enhance messaging, outreach effectiveness, and overall sales readiness. Channel & Partner Marketing:
Contribute to defining and executing the global partner marketing strategy in alignment with company objectives and partner go-to-market motions. Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners. Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline. Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth. Field Marketing Programs:
Lead execution of demand-generation activities, including regional events, partner summits, trade shows, roadshows, and executive roundtables. Apply ABM strategies and tailored content to maximize ROI in target accounts. Establish clear frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration. Operations & Insights:
Manage Field & Channel Marketing budgets and investments, ensuring efficient allocation and measurable business impact. Utilize Salesforce, Marketo, ABM tools, and reporting dashboards to generate actionable insights for leadership. Share performance metrics and market feedback with executive stakeholders to inform strategy and decision-making. What You Will Bring
Required Qualifications: 10+ years of experience in B2B marketing, with at least 5 years leading Field and/or Channel teams. Proven ability to build, scale, and empower high-performing teams across field, channel, and BDR functions. Experience managing partner go-to-market programs (distribution, resellers, MSSPs). Expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing. Knowledge of ABM strategies and MarTech platforms such as Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft. Strong history of collaboration with Sales, Channel, and Marketing leadership to achieve shared goals. Data-driven mindset with experience defining KPIs, optimizing pipeline contribution, and translating insights into strategy. Desired Qualifications: Experience managing BDR/SDR programs is a plus. Background in cybersecurity or B2B SaaS marketing strongly preferred. Event management expertise with measurable ROI. Familiarity with the cybersecurity landscape and partner ecosystem. What It’s Like Working Here
We offer a dynamic, collaborative environment with opportunities for growth. Our Plano, TX location features open offices, collaborative spaces, and wellness rooms. Compensation and benefits include a competitive salary, comprehensive health coverage, generous time off, and a 401(k) plan with matching. We emphasize learning, inclusivity, and innovation. Compensation & Benefits
Salary range: $140,000–$150,000 base. Bonus eligible. 100% employee healthcare coverage; 50% for dependents. Unlimited PTO; Parental and Military Leave; Dental & Vision; Life Insurance; Long-Term and Short-Term Disability; Voluntary Life Insurance. 401(k) with matching; Employee Assistance Program; wellness initiatives. How to Apply
Application deadline: October 15, 2025. Interested candidates are invited to apply on our career site:
https://www.criticalstart.com/careers/ EEO & Privacy
Critical Start welcomes people from all backgrounds and walks of life. We are committed to equal employment opportunities for all employees and applicants, and we prohibit discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We will never request financial information or sensitive personal data during the interview process. If you encounter suspicious requests, contact us directly at recruiting@criticalstart.com. Physical & mental requirements vary by role and responsibilities, and may include typical office-based duties, task-switching, and the ability to work under pressure.
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Director, Field & Channel Marketing
role at
Critical Start . At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by a purpose: shaping the future of cybersecurity. Since 2012, we’ve been safeguarding organizations from cyberattacks and evolving threats, earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that emphasizes creativity and action. What we offer and what you will bring are described below. Overview
The Director of Field & Channel Marketing leads field marketing and channel strategies to drive demand, accelerate pipeline, and enable the sales organization. This role reports to the VP of Marketing and oversees the BDR team. The ideal candidate designs programs that resonate locally, scale globally, and align sales, channel partners, and marketing under a unified growth strategy. What You Will Be Doing
Leadership & Strategy:
Define and execute integrated Field, Channel, and BDR strategies aligned with corporate objectives, GTM initiatives, and sales priorities. Lead and develop a high-performing team of Field & Channel Marketers and BDRs, fostering accountability, innovation, and measurable results. Partner with sales and channel leadership to ensure cross-functional alignment on goals and pipeline metrics. BDR Team Management:
Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices. Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities. Define and monitor KPIs for lead generation, conversion, and sales support. Provide coaching to enhance messaging, outreach effectiveness, and overall sales readiness. Channel & Partner Marketing:
Contribute to defining and executing the global partner marketing strategy in alignment with company objectives and partner go-to-market motions. Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners. Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline. Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth. Field Marketing Programs:
Lead execution of demand-generation activities, including regional events, partner summits, trade shows, roadshows, and executive roundtables. Apply ABM strategies and tailored content to maximize ROI in target accounts. Establish clear frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration. Operations & Insights:
Manage Field & Channel Marketing budgets and investments, ensuring efficient allocation and measurable business impact. Utilize Salesforce, Marketo, ABM tools, and reporting dashboards to generate actionable insights for leadership. Share performance metrics and market feedback with executive stakeholders to inform strategy and decision-making. What You Will Bring
Required Qualifications: 10+ years of experience in B2B marketing, with at least 5 years leading Field and/or Channel teams. Proven ability to build, scale, and empower high-performing teams across field, channel, and BDR functions. Experience managing partner go-to-market programs (distribution, resellers, MSSPs). Expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing. Knowledge of ABM strategies and MarTech platforms such as Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft. Strong history of collaboration with Sales, Channel, and Marketing leadership to achieve shared goals. Data-driven mindset with experience defining KPIs, optimizing pipeline contribution, and translating insights into strategy. Desired Qualifications: Experience managing BDR/SDR programs is a plus. Background in cybersecurity or B2B SaaS marketing strongly preferred. Event management expertise with measurable ROI. Familiarity with the cybersecurity landscape and partner ecosystem. What It’s Like Working Here
We offer a dynamic, collaborative environment with opportunities for growth. Our Plano, TX location features open offices, collaborative spaces, and wellness rooms. Compensation and benefits include a competitive salary, comprehensive health coverage, generous time off, and a 401(k) plan with matching. We emphasize learning, inclusivity, and innovation. Compensation & Benefits
Salary range: $140,000–$150,000 base. Bonus eligible. 100% employee healthcare coverage; 50% for dependents. Unlimited PTO; Parental and Military Leave; Dental & Vision; Life Insurance; Long-Term and Short-Term Disability; Voluntary Life Insurance. 401(k) with matching; Employee Assistance Program; wellness initiatives. How to Apply
Application deadline: October 15, 2025. Interested candidates are invited to apply on our career site:
https://www.criticalstart.com/careers/ EEO & Privacy
Critical Start welcomes people from all backgrounds and walks of life. We are committed to equal employment opportunities for all employees and applicants, and we prohibit discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We will never request financial information or sensitive personal data during the interview process. If you encounter suspicious requests, contact us directly at recruiting@criticalstart.com. Physical & mental requirements vary by role and responsibilities, and may include typical office-based duties, task-switching, and the ability to work under pressure.
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