Zelis
Sr. Manager, AI-Enabled Content Strategy
Join to apply for the
Sr. Manager, AI-Enabled Content Strategy
role at
Zelis Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis identifies, optimizes, and solves problems holistically with technology built by healthcare experts – driving real, measurable results for clients. About You
You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you\'ve learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you\'ve gained, and the personal interests that shape who you are. Position Overview
Zelis is seeking a strategic and forward-thinking content marketer to lead the development of enterprise-level thought leadership content that drives Answer Engine Optimization (AEO) and brand awareness. This role is ideal for a content marketer who thrives in a fast-paced, collaborative environment and is passionate about storytelling, innovation, and impact. You will be responsible for crafting and executing a content strategy that supports Zelis’ goals, producing high-impact thought leadership assets in partnership with internal subject matter experts and external vendors. You’ll also have input into how Zelis incorporates AI-enabled workflows into its content development process. You’ll also be a steward of the Zelis brand voice and values and a champion of modern content creation, especially through AI-powered tools. THE EXPECTATIONS
AEO content strategy: Define and implement a content strategy that improves visibility in answer engines (e.g., CoPilot, Google, ChatGPT), ensuring Zelis content is discoverable, authoritative and aligned with user intent. Thought leadership storyteller: Produce enterprise-level thought leadership content — white papers, blogs, reports, articles, and digital assets — leveraging AI tools, internal resources and external vendors. AI-augmented editorial judgment: Evaluate and refine AI-generated content for tone, accuracy and strategic alignment, knowing when human creativity must lead. Audience intelligence and personalization: Use behavioral insights, persona data and AI tools to tailor content to buying committees and customer journey stages. Omnichannel storytelling: Adapt content across formats and platforms using AI, including long-form, video and interactive experiences. Content operations and workflow design: Manage editorial calendars, governance frameworks, and scalable workflows that integrate internal and external contributors. Elevate key voices: Help ghostwrite narratives from subject matter experts that elevate Zelis’ leadership in the market. Strategic research and trendspotting: Identify emerging industry trends and translate research into compelling, forward-looking content. Performance optimization: Collaborate with cross-functional Marketing stakeholders to measure impact and refine content strategies based on data-driven insights. Ethical and inclusive storytelling: Ensure inclusive language, ethical sourcing, and diverse perspectives in all content. About You
Exceptional writing ability: Demonstrated excellence in crafting clear, engaging, and persuasive content across formats. Sharing writing samples is a requirement. AI proficiency: Hands-on experience with AI content creation, including AI content creation tools (e.g., Jasper, Writer, ChatGPT) and a strong understanding of their role in modern marketing. Emotional intelligence: Ability to build trust, navigate complex stakeholder relationships and lead with empathy. Growth mindset: Curiosity, resilience and a commitment to continuous learning and experimentation. Project Management: Skilled at managing multiple projects with tight deadlines and cross-functional dependencies. Education & Experience: Bachelor’s degree plus 8 years of experience, or Master’s degree plus 6 years of experience; public company experience is a plus. Industry Knowledge: Experience in healthcare and/or technology sectors preferred. Portfolio: A portfolio of work demonstrating thought leadership and storytelling capabilities is required. Note:
Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future. Location and Workplace Flexibility
We have offices in Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; and Hyderabad, India. We foster a hybrid and remote-friendly culture, and all our employee locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies. Base Salary Range
$95,000.00 - $127,000.00 Base pay is one part of our Total Rewards package, which may also include discretionary bonuses, commissions, or other incentives depending on the role. Zelis also offers a comprehensive benefits package including 401k with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits (medical, dental, vision, prescription). Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications for the role. We are committed to building an inclusive workplace for all. Accessibility Support
If you require a reasonable accommodation with any part of the application process, please email TalentAcquisition@zelis.com. Disclaimer
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The above statements describe the general nature of the work and are not exhaustive. Duties may be required outside of normal responsibilities from time to time.
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Join to apply for the
Sr. Manager, AI-Enabled Content Strategy
role at
Zelis Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis identifies, optimizes, and solves problems holistically with technology built by healthcare experts – driving real, measurable results for clients. About You
You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you\'ve learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you\'ve gained, and the personal interests that shape who you are. Position Overview
Zelis is seeking a strategic and forward-thinking content marketer to lead the development of enterprise-level thought leadership content that drives Answer Engine Optimization (AEO) and brand awareness. This role is ideal for a content marketer who thrives in a fast-paced, collaborative environment and is passionate about storytelling, innovation, and impact. You will be responsible for crafting and executing a content strategy that supports Zelis’ goals, producing high-impact thought leadership assets in partnership with internal subject matter experts and external vendors. You’ll also have input into how Zelis incorporates AI-enabled workflows into its content development process. You’ll also be a steward of the Zelis brand voice and values and a champion of modern content creation, especially through AI-powered tools. THE EXPECTATIONS
AEO content strategy: Define and implement a content strategy that improves visibility in answer engines (e.g., CoPilot, Google, ChatGPT), ensuring Zelis content is discoverable, authoritative and aligned with user intent. Thought leadership storyteller: Produce enterprise-level thought leadership content — white papers, blogs, reports, articles, and digital assets — leveraging AI tools, internal resources and external vendors. AI-augmented editorial judgment: Evaluate and refine AI-generated content for tone, accuracy and strategic alignment, knowing when human creativity must lead. Audience intelligence and personalization: Use behavioral insights, persona data and AI tools to tailor content to buying committees and customer journey stages. Omnichannel storytelling: Adapt content across formats and platforms using AI, including long-form, video and interactive experiences. Content operations and workflow design: Manage editorial calendars, governance frameworks, and scalable workflows that integrate internal and external contributors. Elevate key voices: Help ghostwrite narratives from subject matter experts that elevate Zelis’ leadership in the market. Strategic research and trendspotting: Identify emerging industry trends and translate research into compelling, forward-looking content. Performance optimization: Collaborate with cross-functional Marketing stakeholders to measure impact and refine content strategies based on data-driven insights. Ethical and inclusive storytelling: Ensure inclusive language, ethical sourcing, and diverse perspectives in all content. About You
Exceptional writing ability: Demonstrated excellence in crafting clear, engaging, and persuasive content across formats. Sharing writing samples is a requirement. AI proficiency: Hands-on experience with AI content creation, including AI content creation tools (e.g., Jasper, Writer, ChatGPT) and a strong understanding of their role in modern marketing. Emotional intelligence: Ability to build trust, navigate complex stakeholder relationships and lead with empathy. Growth mindset: Curiosity, resilience and a commitment to continuous learning and experimentation. Project Management: Skilled at managing multiple projects with tight deadlines and cross-functional dependencies. Education & Experience: Bachelor’s degree plus 8 years of experience, or Master’s degree plus 6 years of experience; public company experience is a plus. Industry Knowledge: Experience in healthcare and/or technology sectors preferred. Portfolio: A portfolio of work demonstrating thought leadership and storytelling capabilities is required. Note:
Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future. Location and Workplace Flexibility
We have offices in Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; and Hyderabad, India. We foster a hybrid and remote-friendly culture, and all our employee locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies. Base Salary Range
$95,000.00 - $127,000.00 Base pay is one part of our Total Rewards package, which may also include discretionary bonuses, commissions, or other incentives depending on the role. Zelis also offers a comprehensive benefits package including 401k with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits (medical, dental, vision, prescription). Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications for the role. We are committed to building an inclusive workplace for all. Accessibility Support
If you require a reasonable accommodation with any part of the application process, please email TalentAcquisition@zelis.com. Disclaimer
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The above statements describe the general nature of the work and are not exhaustive. Duties may be required outside of normal responsibilities from time to time.
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