Digital Media Specialist Job at Willis Johnson & Associates in Houston

We're seeking a dynamic, entrepreneurial individual who wants to create digital content that helps others thrive. If you're someone who takes pride in producing only the highest quality work, holds yourself accountable, and can juggle multiple projects while maintaining impeccable attention to detail, we want to hear from you. A true team player with a growth mindset, you’ll be excited to continuously evolve and refine your craft while contributing to an energized, high-performance culture. If you're ready to make a meaningful impact and build the future of digital content, join us in shaping a brand that stands at the top of its field.

Reporting to the Sr. Marketing Communications Manager, the person in this highly visible role is responsible for the development, implementation, and execution of the visual components of our firm’s marketing vision across multiple digital channels. Working closely with our Marketing and Wealth Management teams, this individual will help shape the future of our brand and our client's digital experience in working with our firm. 

Why Willis Johnson & Associates?
Willis Johnson & Associates is a fast growing, award winning, wealth management firm specializing in corporate executives and professionals. We help our clients optimize everything in their personal financial lives from compensation and benefit strategy to tax mitigation, from retirement planning to investments. We also have an in-house CPA team to provide tax preparation for our clients that need it. And with everything we recommend, we put our clients first—all the time, every time. No product sales. No commissions. Straight fee-only financial planning and asset management.
The same way we take care of our clients, we invest in our team. Aside from providing a very competitive benefits package including medical, dental, vision, disability/life insurance, 401(k), and PTO, we pride ourselves in supporting personal and professional growth. We encourage and incentivize continued education for all employees and support their participation in educational conferences and events.

Essential Responsibilities

Graphic Design, Video, and Photography for Digital & Traditional Channels

• Collaborate with the Sr. Marketing Communications Manager to produce multimedia content, including videos, graphics, print assets, and animations, that are aligned with brand standards and marketing objectives.
  • Design visually compelling graphics for social media posts, ads, blog posts, webinar/video content, presentations, and email campaigns, ensuring they align with the brand's identity.
  • Use tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva to create assets that reflect a consistent brand aesthetic.
  • Translate high-level concepts into practical designs and production steps, ensuring the visual storytelling complements the strategic goals.
  • Collaborate with external editors and freelancers to develop short and long-form videos optimized for social media platforms such as YouTube, LinkedIn, and Instagram.
  • Create eye-catching motion graphics and animation templates to enhance video content and communicate complex financial concepts in a digestible format.
• Experience utilizing user-centered design principles and best practices to produce visuals such as user interfaces for multiple platforms, illustration, typography, photography, icons, data visualization, style guides, personas, journey maps, storyboards, and landing pages.
• Take responsibility for the creation and direction of photography assets that reflect the company's visual identity.

Project Management

• Manage the production timeline for all video, multimedia, and graphic content, ensuring deadlines are consistently met.
• Organize assets in file management system to meet stringent compliance requirements
• Ability to balance stakeholder needs according to established processes while juggling multiple projects
• Work within all industry compliance rules and regulations for all incoming/outgoing communications; and stay continually up-to-date on rules as they change from year to year. 

Media Strategy & Execution

• Develop and execute visual storytelling content for social channels in alignment with the editorial content calendar and departmental needs
• Upon understanding the content objectives and messaging, develop video storyboards and scripts that effectively communicate the key ideas.
• Collaborate with other team members, including providing coaching and direction, to ensure all creative assets (video, graphics, etc.) work together seamlessly.
• Input and review all social media and webinar assets in scheduling software to promote in accordance with editorial content calendar.
• Analyze performance metrics to inform future content creation and strategy adjustments.

• Maintain and ensure SEC compliance and consistency with brand guidelines across all visual assets.

Collaboration & Vendor Management

• Partner with cross-functional teams, including marketing, sales, wealth management, and leadership to brainstorm and deliver impactful content.
• Coordinate with external freelancers or agencies as needed to produce specialized multimedia content.

Skills & Qualifications

• Technical Skills
  • Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field highly preferred – May be open to non-degreed with proven experience
    • 2-4 years of proven working experience required in digital marketing, including graphic design, project management and video content creation
    • Agency experience preferred
  • Proficiency in content creation software (e.g., Adobe Photoshop, Illustrator, Canva, Capcut, Davinci Resolve, etc) and capture (filming, storyboarding, communicating creative vision to stakeholders, mock-ups, etc.).
  • Excellent computer skills, including the Microsoft Office Suite (Outlook, Word, PowerPoint, and Excel)
  • Online portfolio of prior work sample
  • Must be located or willing to relocate to the Greater Houston area

 

• Soft Skills
  • We are looking for individuals who are self-motivated and hold themselves accountable to the highest standards, ensuring every piece of work is polished and aligned with our brand's quality
  • Excellent verbal and written communication skills, time management, organizational skills, and attention to detail
  • Ability to manage multiple projects simultaneously and prioritize those projects effectively in a fast-paced environment
  • Comfortable interacting with high-level executives and coaching them to achieve desired content quality
  • A team player capable of cultivating productive working relationships across the firm
  • Lifelong learner with desire to grow, receive ongoing feedback, and stay well-versed in their area of expertise

Preferred

• Familiarity with financial services topics or the ability to translate complex financial concepts into engaging visuals.
• Experience creating motion graphics and video animations is a plus
• Proven success creating and managing a brand’s digital marketing content with increasing engagement over time

Compensation & Benefits

• Base Salary Range: $65,000-$75,000/year plus 12-15% target bonus based on company and individual performance
• 401(k) plan with opportunity to earn up to 7% the first year and 10% with tenure.
• Best and brightest leaders will have opportunities to buy into and become owners in the firm over time.
• 11 paid holidays and 15 PTO days to use at your discretion.
• Employer paid Health/Dental/Vision insurance premiums for individuals and families.
• Employer HSA contributions
• Employer paid Life and Long-Term Disability

What We Offer

• Flexibility to work from where you are most comfortable - at home or in the office, except for required client and department meetings.
• Collaborative, Positive Teammates
• Advancement Opportunities
• Autonomy in Your Role
• Professional Development Options
• Rewarding Work That Matters

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