Senior Social Media Advertising Strategist (Remote US) Job at Abe in Detroit

Overview

Senior Social Media Advertising Strategist (Remote US) at Abe, a specialized consultancy focused on social media advertising. We leverage LinkedIn, Meta and other platforms to reach, engage, and convert target audiences. The role reports to the Associate Director and is a key part of the social media team, on the ground floor of a fast-growing specialty agency.

We prioritize Customer Generation as our marketing methodology, focusing on SQLs and Customers rather than traditional MQLs.

Roles & Responsibilities

• Oversee and lead a collection of social media accounts
• Provide direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within Directive
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be accountable for personal productivity and utilization
• Collaborate with the Associate Director to meet internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals through client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years of experience at a performance/digital marketing agency with hands-on support for B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, CTV, and more
• Proficiency with advertising platforms/tools (e.g., LinkedIn Campaign Manager, Zoominfo, 6sense)
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to drive decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem-solver with a competitive and curious mindset
• Always stay on the cutting edge of the industry and seek opportunities to grow
• Ability to organize, prioritize, and manage multiple projects
• Quality-focused with passion for advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include NSMs and client satisfaction
• Build client trust and relationships to drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results to client points of contact and executives
• Make exceptional decisions regarding strategic direction for accounts

Benefits

• Base salary range for this position in the United States: $85,000-$95,000 USD with potential for bonus eligibility
• Medical, dental, vision plans; disability and life insurance for you and your family
• Employer-paid plan for you and partial coverage for dependents
• Benefits to support the whole person: mental/physical health, time off, and retirement options
• Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US with optional in-person offices in Irvine, CA. For global roles, you must have current work authorization and reside in the country.

This role operates 100% virtually from a home office, collaborating via Zoom and Slack. You may need to use a laptop (PC or Mac) and standard office productivity tools. You should be able to remain stationary for long periods and have reliable internet and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

Direct your inquiries about accommodations to careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services