This role combines savvy social media strategy, content creation, and community engagement to build meaningful relationships with our audience and amplify the System76 mission.
Description
Location: Denver, CO (Hybrid)
Department: Marketing
Reports To: Marketing Director
Job Type: Full-Time
About System76
System76 builds Linux computers and open-source software for developers, engineers, and makers who demand performance, control, and freedom. From our desktop and laptop hardware to Pop!_OS and the next-generation COSMIC desktop environment, we create tools that help developers build the future on open platforms.
The Role
We're looking for a Social Media Manager to grow and engage our global Linux and open source community-across three social media brands: System76, Pop!_OS, and COSMIC. This role combines savvy social media strategy, content creation, and community engagement to build meaningful relationships with our audience and amplify the System76 mission. You'll be the digital voice of System76-where authenticity, transparency, and geeky enthusiasm are highly encouraged.
Responsibilities
- Community Engagement
- Foster a welcoming, respectful environment across social platforms, forums, and live chats.
- Monitor and respond to customer questions, feature feedback, and support escalations.
- Cultivate relationships with community influencers, contributors, and Linux enthusiasts.
- Social Media Management
- Plan and execute social media content across platforms (X/Twitter, Mastodon, YouTube, Instagram, Reddit, System76 Discord and Mattermost, etc.)-for System76, Pop!_OS, and COSMIC
- Create compelling posts that showcase product launches, product features, development updates, behind-the-scenes stories, and memes.
- Highlight community contributors and their projects
- Stay current on evolving best practices, trends, and algorithm shifts.
- Track metrics and adjust strategies based on engagement, sentiment, and reach.
- Content & Campaigns
- Collaborate with design, product, and engineering teams to translate technical ideas into approachable content.
- Stay constantly aware of product teams activity
- Launch and manage creative campaigns to support major events, product launches, and open-source initiatives.
- Record, edit, or coordinate video and photo content from internal or community sources.
- Advocacy & Feedback
- Serve as the voice of the community internally-providing feedback to product and support teams.
- Coordinate giveaways, contests, AMAs, or community spotlights to celebrate and grow participation.
- Help System76 show up at events (virtually or in person) as a community-first brand.
- 3+ years experience in community management, social media, or developer relations
- Demonstrable experience managing social channels and forums
- Expertise in current and emerging social media best practices, with a track record of adapting to changing algorithms and formats to drive high engagement
- Excellent writing skills with a distinct, engaging voice
- Comfortable with creative tools (Canva or similar) and basic video editing
- Experience with social media tools like Buffer, Hootsuite, or Sprout
- Analytical skills to track metrics and iterate on content performance
- Empathy, humor, and the ability to maintain a positive tone-even during tough conversations
- Understanding of Linux culture, memes, and the open-source ethos
- Familiarity with System76 products, Pop!_OS, or COSMIC DE
- Basic knowledge of HTML, Markdown, or Git
- Previous experience in a technical or developer-facing company
- Experience moderating Discord or Matrix servers, Reddit communities, or forums
- A mission-driven team passionate about open source and user freedom
- Hybrid flexibility and a collaborative work culture
- Work on cutting-edge hardware and software used by engineers and creators
- Opportunity to shape the future of open source technology
Salary
$70,000 - $80,000 per year