Marketing Director Job at System76, Inc. in Denver

Location: Denver, CO (Hybrid)Department: MarketingReports to: CEOJob Type: Full-TimeAbout System76System76 builds Linux computers and open-source software for developers, engineers, and makers who demand performance, control, and freedom. From our desktop and laptop hardware to Pop!_OS and the next-generation COSMIC desktop environment, we create tools that help developers build the future on open platforms.The RoleWere looking for a seasoned Marketing Director to lead our marketing team and drive impactful product launches, brand strategy, and promotional campaigns. The Marketing Director will oversee System76s marketing team and lead strategy, execution, and performance across all marketing functions. This leader will be responsible for positioning System76 products in a competitive marketplace, driving awareness and demand, and reinforcing our open source values in every message.The ideal candidate brings prior Director-level marketing experience in the technology industry, strong project management skills, and a proven track record of leading successful product launches.ResponsibilitiesProvide clear direction and leadership for the three-person Marketing team (Graphic Design/UX, Copywriting & Content, and Social Media Manager)Own System76s product marketing strategy from positioning and messaging to launch plans and go-to-market execution.Direct brand strategy and ensure consistent, compelling storytelling across campaigns, content, design, and social media.Oversee demand generation, PR, events, and partnerships to drive awareness and adoption.Manage and coordinate all product launches, ensuring alignment across teams and flawless execution.Develop project plans and timelines for campaigns, ensuring deliverables are met on time.Analyze campaign performance, product adoption, and market trends to inform decision-making and optimize marketing investments.Collaborate with leadership on company strategy, bringing marketing insights into business planning.Serve as a brand ambassador, ensuring System76s marketing reflects open source culture and values.Other duties as assigned.What You Bring710+ years of progressive marketing experience, with at least 3 years in a Director (or equivalent) leadership role.Proven success leading product launches in the technology industry.Strong background in project management and cross-functional coordination.Deep understanding of open source ethos and culture; ability to authentically connect with the community.Experience in hardware marketing strongly preferred; software and SaaS experience also valuable.Exceptional communication, leadership, and organizational skills.Ability to thrive in a fast-paced, hands-on, entrepreneurial environment.What We OfferA mission-driven team passionate about open source and user freedomHybrid flexibility and a collaborative work cultureWork on cutting-edge hardware and software used by engineers and creatorsOpportunity to shape the future of open source technology
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