Amicus
Overview
++Head of Marketing and Community — Up to $200K base + tokens/equity++ Amicus has recently partnered with a well-funded blockchain start-up in the Ethereum ecosystem building an L1 appchain purpose-built for tokenized real-world assets. They are currently seeking a strategic and execution-focused Head of Marketing and Community to drive the expansion and engagement of their L1 ecosystem. This role sits at the intersection of community, marketing, and business development. Responsibilities
Design and execute community-building strategies across Telegram, X, and other relevant Web3 platforms. Build and execute the social content calendar with a Web3-native tone and cadence. Manage or coordinate with PR and comms partners for announcements, media relations, and thought leadership. Launch and manage ambassador, referral, and incentives programs. Represent the company at online and physical events, AMAs, panels, and ecosystem summits. Monitor community sentiment and use feedback to inform product and messaging. Lead multi-channel user acquisition campaigns (organic and paid). Cultivate relationships with wallets, aggregators, influencers, DAOs, and DeFi protocols. Drive integrations, co-marketing, and strategic growth partnerships. Collaborate with product and BD teams to align community efforts with roadmap and token launches. Implement and optimize data-driven growth funnels with a focus on activation, retention, and LTV. Work with AI marketing tools and workflows to improve targeting and automation. Requirements
5+ years in a growth, marketing, or community role, with at least 2 years in Web3/crypto. Proven track record of growing large, engaged DeFi or blockchain communities — scaling from early-stage to tens or hundreds of thousands of users. Deep understanding of DeFi protocols, token mechanics, staking, DEXs, governance, and wallets. Comfortable explaining how on-chain systems work to technical and non-technical audiences. Familiar with AI-driven marketing tools. Strong public speaker and confident representing the brand externally. Preferred
Prior success launching a token or running a TGE/community campaign. Experience working with or building DAO communities. Familiarity with analytics tools (Dune, Nansen, Google Analytics, HubSpot, etc.) Based in EST timezone. Compensation
$140K-$200K base salary. Equity/token options. Full benefits (if based in the US) Fully remote.
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++Head of Marketing and Community — Up to $200K base + tokens/equity++ Amicus has recently partnered with a well-funded blockchain start-up in the Ethereum ecosystem building an L1 appchain purpose-built for tokenized real-world assets. They are currently seeking a strategic and execution-focused Head of Marketing and Community to drive the expansion and engagement of their L1 ecosystem. This role sits at the intersection of community, marketing, and business development. Responsibilities
Design and execute community-building strategies across Telegram, X, and other relevant Web3 platforms. Build and execute the social content calendar with a Web3-native tone and cadence. Manage or coordinate with PR and comms partners for announcements, media relations, and thought leadership. Launch and manage ambassador, referral, and incentives programs. Represent the company at online and physical events, AMAs, panels, and ecosystem summits. Monitor community sentiment and use feedback to inform product and messaging. Lead multi-channel user acquisition campaigns (organic and paid). Cultivate relationships with wallets, aggregators, influencers, DAOs, and DeFi protocols. Drive integrations, co-marketing, and strategic growth partnerships. Collaborate with product and BD teams to align community efforts with roadmap and token launches. Implement and optimize data-driven growth funnels with a focus on activation, retention, and LTV. Work with AI marketing tools and workflows to improve targeting and automation. Requirements
5+ years in a growth, marketing, or community role, with at least 2 years in Web3/crypto. Proven track record of growing large, engaged DeFi or blockchain communities — scaling from early-stage to tens or hundreds of thousands of users. Deep understanding of DeFi protocols, token mechanics, staking, DEXs, governance, and wallets. Comfortable explaining how on-chain systems work to technical and non-technical audiences. Familiar with AI-driven marketing tools. Strong public speaker and confident representing the brand externally. Preferred
Prior success launching a token or running a TGE/community campaign. Experience working with or building DAO communities. Familiarity with analytics tools (Dune, Nansen, Google Analytics, HubSpot, etc.) Based in EST timezone. Compensation
$140K-$200K base salary. Equity/token options. Full benefits (if based in the US) Fully remote.
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