Blizzard Entertainment
Director, Growth Marketing Analytics
Blizzard Entertainment, Irvine, California, United States, 92713
Overview
Director, Growth Marketing Analytics at Blizzard Entertainment. We are seeking an experienced leader to head the Growth Marketing Analytics team. This person will translate strategic insights into actionable marketing plans while building strong cross-functional partnerships. This role will support the Paid Media and CRM & Lifecycle Marketing teams, driving performance optimization, refining audience strategies, and delivering measurable business impact across all marketing channels. Team : Marketing Job Title : Director, Growth Marketing Analytics Requisition ID : R025941 Responsibilities
Leadership and Team Management
Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations Collaborate closely with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment
Comprehensive Marketing Analytics
Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplay Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix Own reporting and analysis for all media metrics including owned/earned media Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team
Campaign Planning Support
Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance Determine the optimal mix and interplay of Blizzard “owned” and paid digital channels to reach our audiences most effectively and efficiently Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Measurement Innovation and Experimentation
Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regions Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel Drive further personalization by collaborating with data scientists to support and analyze hypotheses using best practices for A/B testing, attribution models and media mix optimization
Qualifications / Player Profile
12+ years of experience in paid media and CRM, including privacy-centric attribution, and incrementality testing Hands-on experience with modern PC and console attribution platforms and working knowledge of both deterministic and probabilistic measurement in a privacy-centric ecosystem preferred Proven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurement Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives to leadership Effective in taking complex data sets and building easy to understand visualizations Expertise in SQL and a strong understanding of data visualization tools (Looker, Tableau, Power BI, etc.) Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives Solution-minded with excellent problem-solving skills; capable of bringing new insight and hypothesis to the business Comfortable working with and joining multiple data sets from various sources Exposure to third party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify) Knowledge of: custom qualitative digital measurement vendors (preferred), data visualization (Tableau, Power BI), paid media and mobile UA buying platforms, KPIs/media metrics, attribution, including postbacks, SKAN schema configuration, conversion value mapping, and API integrations such as Meta’s CAPI and Google’s Privacy Sandbox Compensation & Benefits
In the U.S., the standard base pay range for this role is $120,600.00 - $223,110.00 annual. These values reflect the expected base pay range of new hires across all U.S. locations. Your specific range and offer will be based on factors including relevant experience, performance, and work location. Incentive compensation may be offered. Eligibility for benefits is subject to company policy. Requirements
and Benefits: We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - benefits include medical, dental, vision, HSA/HRA, life and disability insurance; 401(k) with company match; paid holidays and vacation; mental health programs; and relocation assistance if required. We are an equal opportunity employer and value diversity at Blizzard Entertainment. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Senior-level roles are full-time opportunities with Blizzard Entertainment. Referrals increase your chances of interviewing.
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Director, Growth Marketing Analytics at Blizzard Entertainment. We are seeking an experienced leader to head the Growth Marketing Analytics team. This person will translate strategic insights into actionable marketing plans while building strong cross-functional partnerships. This role will support the Paid Media and CRM & Lifecycle Marketing teams, driving performance optimization, refining audience strategies, and delivering measurable business impact across all marketing channels. Team : Marketing Job Title : Director, Growth Marketing Analytics Requisition ID : R025941 Responsibilities
Leadership and Team Management
Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations Collaborate closely with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment
Comprehensive Marketing Analytics
Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplay Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix Own reporting and analysis for all media metrics including owned/earned media Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team
Campaign Planning Support
Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance Determine the optimal mix and interplay of Blizzard “owned” and paid digital channels to reach our audiences most effectively and efficiently Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Measurement Innovation and Experimentation
Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regions Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel Drive further personalization by collaborating with data scientists to support and analyze hypotheses using best practices for A/B testing, attribution models and media mix optimization
Qualifications / Player Profile
12+ years of experience in paid media and CRM, including privacy-centric attribution, and incrementality testing Hands-on experience with modern PC and console attribution platforms and working knowledge of both deterministic and probabilistic measurement in a privacy-centric ecosystem preferred Proven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurement Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives to leadership Effective in taking complex data sets and building easy to understand visualizations Expertise in SQL and a strong understanding of data visualization tools (Looker, Tableau, Power BI, etc.) Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives Solution-minded with excellent problem-solving skills; capable of bringing new insight and hypothesis to the business Comfortable working with and joining multiple data sets from various sources Exposure to third party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify) Knowledge of: custom qualitative digital measurement vendors (preferred), data visualization (Tableau, Power BI), paid media and mobile UA buying platforms, KPIs/media metrics, attribution, including postbacks, SKAN schema configuration, conversion value mapping, and API integrations such as Meta’s CAPI and Google’s Privacy Sandbox Compensation & Benefits
In the U.S., the standard base pay range for this role is $120,600.00 - $223,110.00 annual. These values reflect the expected base pay range of new hires across all U.S. locations. Your specific range and offer will be based on factors including relevant experience, performance, and work location. Incentive compensation may be offered. Eligibility for benefits is subject to company policy. Requirements
and Benefits: We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - benefits include medical, dental, vision, HSA/HRA, life and disability insurance; 401(k) with company match; paid holidays and vacation; mental health programs; and relocation assistance if required. We are an equal opportunity employer and value diversity at Blizzard Entertainment. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Senior-level roles are full-time opportunities with Blizzard Entertainment. Referrals increase your chances of interviewing.
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