Marketing Manager Job at Association Of Zoos & Aquariums in Chicago

John G Shedd Aquarium – Marketing Manager DEPARTMENT: External Affairs & Marketing REPORTS TO: Director of Digital Marketing STATUS: Full-time, Exempt SALARY: $76,000 LOCATION: Chicago, Hybrid POSITION OVERVIEW: The Marketing Manager at Shedd is passionate, creative, highly curious, and experienced. This role will oversee and execute the day-to-day responsibilities across paid and owned marketing channels at Shedd Aquarium. This position will work with the Director of Digital Marketing to develop marketing strategies that drive revenue and create engaging experiences for paid audiences, website visitors and email subscribers. This role will leverage their marketing execution expertise and build strategy knowledge to support the organization’s goals, amplify our mission, impact and offerings, and expand and diversify current and future audiences. This is a unique opportunity to join a forward-thinking, hands-on, results-driven, and highly collaborative team. This individual will oversee the day-to-day management of Shedd’s website, email and paid media requests, as well as ensuring email and web best practices are followed throughout the organization. This role will live within Shedd’s External Affairs & Marketing (EAM) division but will work cross-functionally with other teams such as Ancillary, Learning and Community, Design and Exhibits, Guest Relations, and Development. This role is responsible for putting together and overseeing marketing campaign strategy proposals for internal teams (clients) at Shedd. It will lead coordination across PR, social, content and external partners to ensure the full scope of EAM work is represented within ongoing strategic and tactical plans. The Marketing Manager will consider audience persona journeys when building campaigns, sharing how EAM will help internal Shedd programs drive awareness, engagement, and revenue. Once campaigns are finalized, the Marketing Manager will assist in facilitating, launching and monitoring campaign performance and will build EAM campaign recaps with data for internal clients. The right candidate should be comfortable finding innovative ways to drive revenue, engage paid and owned audiences, and think both creatively and analytically. This person will ensure EAM communication is consistent, content is on-brand and tailored for various audiences, and key programs are promoted for year-over-year revenue growth. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Marketing Strategy & Execution Assist in researching and building yearly and ongoing advertising strategies Ensure tactical execution follows strategic plans Build and execute CRM, 1st party and email strategies Assist in communicating strategic and tactical goals to internal teams and external agencies Assist in the evaluation of tactical plans from agencies Manage a small team Monitor performance and accuracy of work Foster opportunities for learning while encouraging collaboration, teamwork, and professional development amongst team members Work with the Director of Digital Marketing to develop and track career path training Ensure team is completing tasks in a timely and efficient manner Key liaison of the external agencies. Assisting in a digital agency monthly, recommending tests for campaigns, selecting creative and overseeing the trafficking campaigns. Aid in traditional agency trafficking and proposal reviews. Tracking advertising campaigns, reporting against performance, and working closely with the agency to identify areas of improvement and adjustments to optimize campaigns in real-time. Work with the Marketing team to identify, build and place tracking pixels when needed. Managing website content requests and keeping the website content up to date. Managing website content JIRA intake and tracking all requests to ensure they are done in a timely manner. Updating existing landing pages on an ongoing basis. Support advertising landing page strategy Supporting design in building new landing pages for the website. Reviewing landing page copy with internal teams and making SEO recommendations to support discoverability of programs. Creating and executing external email communications on behalf of the organization. Oversee and assist in the build and review process of all emails Manage JIRA intake requests and ensure email best practices are followed Maintain Master Email Tracker to ensure our audiences receive the optimal number of emails Oversee email best practices, escalate when needed Ensure marketing emails are sent through the marketing process and escalate when this does not happen Make recommendations to improve emails Oversee larger email strategies and implement new email strategies when needed Communication of marketing performance Create pre-launch marketing strategies to present to internal clients, considering awareness, engagement, and revenue as key metrics Partner across PR, content and social to ensure Marketing proposals are consistent across teams Build and share post-campaign analysis with internal teams Other responsibilities include: Managing data hygiene across all channels to ensure proper UTM tracking Standardized naming conventions across email Tessitura vs. Google Analytics Reporting Send Monthly Marketing Reports to EAM Team Partner with Development on Creative Strategies and campaign execution Serve as representative for EAM department on internal planning teams as needed Education: Bachelor’s degree in marketing, advertising, or communications Experience: 5+ years in a marketing role or agency experience At least 2 years\' experience overseeing and coaching direct reports Ability to handle multiple projects and priorities on tight timelines Ability to manage up and work with multiple stakeholders across the company Knowledge of digital marketing, segmentation Excellent writing and communication skills Familiarity with customer relationship management (CRM) tools for the website Proficiency in the full Microsoft Office suite, especially with Excel and PowerPoint Experience with Google Analytics and/or other web analytics platforms Preferred Qualifications Familiarity with content management systems (CMS) Working knowledge of HTML and email software Knowledge of working with data visualization/BI tools like Tableau, Sisense, and Looker Studio Experience working on traditional media channels is a plus Experience placing pixels, tagging and tracking tactics Characteristics: Strong verbal and written communication skills Early adopter, trends follower and innovative thinker Motivated self-starter Detail-oriented Commitment to excellence and guest focus Collaborative in a team environment Positive “can do” attitude Willingness to brainstorm and think creatively Strong investigative skills with willingness to troubleshoot in market campaigns, web issues, and current strategies. Benefits BENEFITS OF WORKING AT SHEDD: We offer competitive compensation packages and opportunities for professional growth within our organization. Medical Insurance, including FSA and HSA plan options, Vision and Dental Insurance, Accrued Paid Time Off, Up to 12 Paid Holidays, Life Insurance, Parental Leave and Adoption Assistance, 401(k), Discounted Parking and Public Transit Subsidies, Employee Assistance Program, Employee Wellness program, including Preventive Care Incentive, Employee Discounts, Employee Tickets. Reasonable Accommodations: Shedd Aquarium is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations for any part of the employment process, please email us at jobs@sheddaquarium.org. We strongly encourage people of color, LGBTQ+ community, veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team. Salary $76,000 How to Apply Please apply directly through the job link: https://sheddaquarium.applicantstack.com/x/detail/a23xwy58kaff/aaam John G Shedd Aquarium 1200 S DuSable Lakeshore Drive Chicago, IL 60605 #J-18808-Ljbffr