Constant Contact, Inc.
Director, Partnerships and Partner Marketing Boston, MA; Waltham, MA; Remote
Constant Contact, Inc., Baltimore, Maryland, United States, 21206
Overview
Director, Partnerships and Partner Marketing Location: Boston, MA; Waltham, MA; Remote At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue.
Do you have the right skills and experience for this role Read on to find out, and make your application. Responsibilities
Build: Formalize the elements of our Marketing Partner Program — marketing and creative assets, signup processes, financial terms, etc.
Target: Create and refine a target list of potential Marketing partners
Acquire: Create demand for and actively drive acquisition of new Marketing partners
Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
Nurture: Grow and expand Marketing partnerships
Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking
Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners
Recruit new partners to deliver goals in partnership with the BD team
Define scalable marketing playbooks by partner type — associations, industry groups, resellers, digital agencies, and technology partners
Collaborate with Business Development and Corporate strategy to prioritize high-value partnerships and deliver on KPIs
Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions
Create tailored campaigns that speak to each segment / vertical and partner audience and align with Constant Contact’s value proposition and brand
Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams
Enablement & Partner Success: Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively; provide onboarding, training, and support for consistent partner execution
Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners
Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences
Build partner-branded assets and nurture programs for shared promotion across owned and paid channels
Collaborate with Content and Brand teams to amplify partner stories and case studies
Measurement & Optimization: Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI); use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs; regularly report impact to senior leadership and adjust strategy based on insights and market feedback
Team Development: Lead, coach and mentor a team of partner marketers
Qualifications
10+ years in B2B / SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles within SaaS or tech platforms
Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels
Strong experience working with industry associations, resellers, technology partners, or strategic alliances
Exceptional relationship-building and communication skills — able to influence internal and external stakeholders
Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks
Familiarity with Salesforce CRM and marketing automation platforms
Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset
Salary, Benefits & Work Model The specific salary offered to a candidate may be influenced by experience, education, and work location. The compensation package includes health and welfare benefits including paid leave; some roles may be eligible for additional on target commission pay or bonus. Constant Contact is a hybrid employer with a flexible work model that combines remote work with access to office locations for collaboration and training.
Why You’ll Love Us We celebrate differences, foster a culture of diversity and inclusion, and support professional development. You’ll have opportunities to grow your career and work with a team dedicated to improving our product for customers, businesses, non-profits, and community groups.
Equal Employment Opportunity Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
#J-18808-Ljbffr Remote working/work at home options are available for this role.
Director, Partnerships and Partner Marketing Location: Boston, MA; Waltham, MA; Remote At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue.
Do you have the right skills and experience for this role Read on to find out, and make your application. Responsibilities
Build: Formalize the elements of our Marketing Partner Program — marketing and creative assets, signup processes, financial terms, etc.
Target: Create and refine a target list of potential Marketing partners
Acquire: Create demand for and actively drive acquisition of new Marketing partners
Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
Nurture: Grow and expand Marketing partnerships
Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking
Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners
Recruit new partners to deliver goals in partnership with the BD team
Define scalable marketing playbooks by partner type — associations, industry groups, resellers, digital agencies, and technology partners
Collaborate with Business Development and Corporate strategy to prioritize high-value partnerships and deliver on KPIs
Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions
Create tailored campaigns that speak to each segment / vertical and partner audience and align with Constant Contact’s value proposition and brand
Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams
Enablement & Partner Success: Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively; provide onboarding, training, and support for consistent partner execution
Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners
Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences
Build partner-branded assets and nurture programs for shared promotion across owned and paid channels
Collaborate with Content and Brand teams to amplify partner stories and case studies
Measurement & Optimization: Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI); use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs; regularly report impact to senior leadership and adjust strategy based on insights and market feedback
Team Development: Lead, coach and mentor a team of partner marketers
Qualifications
10+ years in B2B / SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles within SaaS or tech platforms
Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels
Strong experience working with industry associations, resellers, technology partners, or strategic alliances
Exceptional relationship-building and communication skills — able to influence internal and external stakeholders
Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks
Familiarity with Salesforce CRM and marketing automation platforms
Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset
Salary, Benefits & Work Model The specific salary offered to a candidate may be influenced by experience, education, and work location. The compensation package includes health and welfare benefits including paid leave; some roles may be eligible for additional on target commission pay or bonus. Constant Contact is a hybrid employer with a flexible work model that combines remote work with access to office locations for collaboration and training.
Why You’ll Love Us We celebrate differences, foster a culture of diversity and inclusion, and support professional development. You’ll have opportunities to grow your career and work with a team dedicated to improving our product for customers, businesses, non-profits, and community groups.
Equal Employment Opportunity Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
#J-18808-Ljbffr Remote working/work at home options are available for this role.