Misfits is hiring: Social Media Manager in New York

Job Title: Social Media Manager

Location: NYC (Hybrid)

Salary: $70-$80k

About the Role

At Misfits, we believe protein should taste like candy, not compromise. We’re looking for a Social Media Manager who’s obsessed with trends, thrives on creativity, and knows how to stop the scroll. This role is all about building a bold, playful, and engaging presence that makes Misfits the go-to brand across TikTok, Instagram, and beyond. Reporting to the VP of Marketing, you’ll play a key role in shaping a fast-growing brand that’s redefining the protein category — while enjoying our crave-worthy products along the way.

This role is NYC-based with the expectation to work 2-3 days/week in person.

What You’ll Do

Social Media Management

• Own Misfits’ organic social channels from strategy to execution.
• Keep our content calendar fresh, fun, and always on-brand.
• Be the first to jump on a trend, or start one yourself.

Community Management

• Nourish and grow the Misfits online community with inbound and outbound interactions.
• Monitor and engage with comments, messages, and inquiries.
• Build relationships with influencers, partners, and brand advocates.

Content Creation

• Concept, shoot, edit, and publish content that feels native to each platform.
• Experiment with new formats and creative storytelling approaches to boost engagement.
• Collaborate with design, marketing, and sales teams on campaign calendars and content needs.

Influencer Marketing

• Partner with the Brand Manager on both paid and organic influencer strategies.
• Help identify and manage influencer relationships that expand Misfits’ reach.
• Brainstorm creative ways to collaborate with creators and amplify their content on our channels.

Analytics & Reporting

• Track what’s working (and what’s not) to keep us ahead of the game.
• Monitor and report on KPIs such as engagement, reach, conversions, and community growth.
• Share wins and learnings with internal team to fuel smarter content.

What You Bring

• 2–4 years of direct social media management experience (brand or agency).
• A proven track record of growing and engaging brand channels.
• Deep knowledge of TikTok, Instagram, and emerging platforms.
• Strong copywriting and storytelling skills (creativity encouraged).
• Fluency with tools like CapCut, Canva, Adobe Suite, and platform-native editors.
• Experience with social analytics and reporting tools.
• Must be comfortable being on camera and creating personality-driven content.
• Bachelor’s Degree in Marketing, Communications, or related field

Compensation & Benefits

• Competitive salary
• Annual performance bonus
• Equity opportunity
• Health insurance
• 401(k) plan
• Paid parental leave
• 20 days paid time off + holidays
• Paid time off to volunteer, give back, and follow your passion