Multimedia Specialist III Job at University Of Florida in Gainesville

Overview

The Multimedia Specialist III within Student Life’s Marketing and Strategic Communications Department plays a lead role in shaping the visual storytelling of the Division of Student Life at the University of Florida. This role creates compelling video content that elevates the Student Life brand, highlighting student experiences to strengthen engagement with internal and external audiences. The Multimedia Specialist III directs the full lifecycle of video production—from concept to final edit—while managing equipment and digital assets. This position serves as a creative leader, collaborator and strategist, ensuring that every project reflects Student Life’s mission, message and reputation.

Responsibilities

• Lead Video Storytelling and Production: Develop, direct, film and edit high quality video projects that capture the student experience and advance the Student Life mission through projects to be featured on web, digital, social and other platforms.
• Oversee and coordinate all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery.
• Ensure projects align with divisional goals, university brand standards and ADA compliance standards.

• Creative Strategy and Content Development: Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects.
• Establish visual direction and assist in shaping the brand voice and storytelling tone.
• Develop content strategies for multiple platforms to maximize impact and engagement.
• Research and apply emerging video, digital storytelling and social media trends.
• Recommend and implement new approaches to keep Student Life content engaging.
• Monitor peer institution and industry leaders for best practices.
• Regularly communicate with stakeholders on the planning and execution of photo requests.
• Oversee equipment inventory and maintenance schedule.
• Maintain a secure and organized digital asset management system.
• Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards.
• Maintain safe working environments during all shoots.
• Anticipate and mitigate risks related to multimedia production.
• Create and provide user training for system use as needed.
• Recruit, train, supervise and evaluate a multimedia team, including student staff.
• Responsible for the administrative functions related to employee management (e.g. time approvals).
• Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility.
• Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations.
• Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings.
• Coordinate schedules and resources for multimedia projects.
• Manage time and resource allocation to align with divisional priorities.
• Foster a culture of creativity, accountability and professional growth.

Salary: $60,500

Qualifications

Bachelor’s degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

Preferred Qualifications

Knowledge

• Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles.
• Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program.

Skills

• Expertise in multiple lighting set-ups including studio, location and event.
• Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills.
• Demonstrated interpersonal and professional skills.

Abilities

• Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences.
• Demonstrated ability to handle multiple projects or tasks simultaneously.
• Ability to work as part of a team in a multi-cultural environment.

Understanding of social media and content strategy related to short-form video and audience engagement.

Application Instructions

Special Instructions to Applicants: In order to be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) on October 14th, 2025. This is a time-limited position.

Health Assessment Required: No

Advertised: 23 Sep 2025 Eastern Daylight Time | Applications close: 14 Oct 2025 Eastern Daylight Time

Equal Employment Opportunity: The University of Florida is an Equal Employment Opportunity Employer.