Overview
F2 is the AI platform for private markets investors. We’re building the first vertically-integrated AI platform purpose-built for investment professionals. Our technology transforms complex, unstructured investment documents into auditable, intelligent insights—within minutes. F2 empowers private equity, private credit, and commercial banking teams to move with speed, accuracy, and conviction—eliminating the bottlenecks of manual diligence and outdated workflows. Our vision is to become the intelligence layer for the entire private capital ecosystem. We’re doing for finance what Cursor did for coding, Bloomberg did for trading, and what Figma did for design. We’re growing quickly and hiring to shape the future of finance.
Base pay range—$150,000.00/yr - $170,000.00/yr
Compensation ranges are provided by F2. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Role
The Growth Marketer at F2 is responsible for generating demand and driving pipeline through content-led campaigns, growth experiments, and lightweight field marketing. You’ll build marketing assets across social posts, paid campaigns, and more, and will help launch new initiatives quickly.
- Drive our content strategy: Craft and distribute high-impact content — including social posts, blog articles, case studies, product explainers, paid ad copy, and landing pages — that resonates with private markets investors.
- Own campaign content and creative: Partner with design to bring campaigns to life across paid ads, sales collateral, and email nurtures. Ensure consistency in voice and messaging relevant to the audience.
- Run scrappy growth experiments: Launch fast campaigns across paid (LinkedIn, Google), organic, and partner channels; test ideas, learn what converts, and scale what works.
- Support field and digital events: Plan and promote small-format events (private dinners, roundtables), co-branded activations, and outreach plays.
- Collaborate cross-functionally: Work with Product Marketing, Sales, and Design to align messaging and assets by segment.
- Learn the product and space deeply: Get fluent in private markets workflows and F2’s AI offering; credibility with the audience is key.
- Measure and iterate: Track performance, share insights, and optimize for reach, conversion, and ROI.
Who You Are
- You’re a creative executor with a growth hacker mindset; you love building, testing, and scaling campaigns.
- 3–6 years of experience in B2B marketing at a startup or growth-stage company (fintech, SaaS, or AI preferred).
- Strong writing and storytelling skills; ability to tailor content to formats, channels, and buyer personas.
- A portfolio of content across formats: social posts, paid assets, sales enablement, landing pages, and blog articles.
- Hands-on experience running or supporting paid campaigns (LinkedIn, Google) and using data to refine performance.
- Scrappy, experimental mindset with a bias for prototyping and moving quickly.
- High bar for quality, brand consistency, and the ability to collaborate across design, sales, and product.
Nice to Have
- Exposure to private equity, private credit, or commercial banking.
- Experience marketing to enterprise organizations with complex buyer committees.
Why Join F2
- Be part of a category-defining company backed by leading investors.
- Work with top talent from Ramp, Notion, LinkedIn, Dropbox, and top Wall Street institutions.
- Competitive total compensation package including salary, equity upside, full benefits, and flexible PTO.
- Collaborative culture with clear goals and sharp minds.
Compensation
Base pay range: $150,000.00 - $170,000.00 per year. Actual compensation will be determined by experience and qualifications.