Amazon
Sr. Product Marketing Manager, Amazon Music
Amazon, Culver City, California, United States, 90232
Overview
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music innovates at the intersections of music and culture. Our service tiers include Prime benefits, Amazon Music Unlimited, and a free listening option via the Amazon Music app or Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
Role We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music\'s tiers. You will help build and launch new product marketing initiatives supporting all tiers, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.
A successful candidate will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing deadlines. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently under time constraints to deliver results.
This role will partner with teams across Amazon Music, including Marketing, Product, Finance, and Business Intelligence, to drive listener and subscriber growth by improving existing and building new customer journeys. You will lead Product Marketing strategies, report progress to senior leadership, and champion best practices across global teams. You should be well versed in customer behavior, business drivers, and be able to conceive new initiatives to improve KPIs.
Key Responsibilities
Ideate, manage, and execute marketing strategies to drive listener and subscriber growth for Amazon Music\'s tiers, globally.
Lead complex, cross-functional product marketing go-to-market initiatives for product features and launches.
Partner closely with marketing and product teams to influence roadmaps to optimize listener growth at scale.
Lead strategy and requirements to fund qualitative and quantitative research to inform product messaging and positioning; share insights and next steps with leadership.
Identify and pursue cross-category opportunities, partnering with teams across Amazon.
Play a lead role in identifying ROI and metrics for new marketing strategies, partnering with BI, Product and Finance to identify trade-offs and recommendations.
Leverage new or emerging trends to identify new customer audiences and journeys to unlock higher listener and subscriber growth.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience with A/B Testing or Multi-Variate Testing
Experience using SQL or other analytical tools for data analysis
Experience in marketing or marketing research
MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties include working safely and cooperatively with others, adhering to standards under stress, communicating effectively, and complying with laws and Company policies. Criminal history may affect duties. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you need a workplace accommodation during the application or hiring process, including interview support, visit https://amazon.jobs/content/en/how-we-hire/accommodations. If the country/region you\'re applying in isn\'t listed, contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year to $212,600/year, with variation based on location, knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position, equity, sign-on payments, and other compensation may be provided as part of a total package. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Role We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music\'s tiers. You will help build and launch new product marketing initiatives supporting all tiers, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.
A successful candidate will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing deadlines. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently under time constraints to deliver results.
This role will partner with teams across Amazon Music, including Marketing, Product, Finance, and Business Intelligence, to drive listener and subscriber growth by improving existing and building new customer journeys. You will lead Product Marketing strategies, report progress to senior leadership, and champion best practices across global teams. You should be well versed in customer behavior, business drivers, and be able to conceive new initiatives to improve KPIs.
Key Responsibilities
Ideate, manage, and execute marketing strategies to drive listener and subscriber growth for Amazon Music\'s tiers, globally.
Lead complex, cross-functional product marketing go-to-market initiatives for product features and launches.
Partner closely with marketing and product teams to influence roadmaps to optimize listener growth at scale.
Lead strategy and requirements to fund qualitative and quantitative research to inform product messaging and positioning; share insights and next steps with leadership.
Identify and pursue cross-category opportunities, partnering with teams across Amazon.
Play a lead role in identifying ROI and metrics for new marketing strategies, partnering with BI, Product and Finance to identify trade-offs and recommendations.
Leverage new or emerging trends to identify new customer audiences and journeys to unlock higher listener and subscriber growth.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience with A/B Testing or Multi-Variate Testing
Experience using SQL or other analytical tools for data analysis
Experience in marketing or marketing research
MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties include working safely and cooperatively with others, adhering to standards under stress, communicating effectively, and complying with laws and Company policies. Criminal history may affect duties. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you need a workplace accommodation during the application or hiring process, including interview support, visit https://amazon.jobs/content/en/how-we-hire/accommodations. If the country/region you\'re applying in isn\'t listed, contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year to $212,600/year, with variation based on location, knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position, equity, sign-on payments, and other compensation may be provided as part of a total package. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr