Sr. Product Marketing Manager, Amazon Music Job at Amazon Jobs in Culver City

Overview

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, top ad-free podcasts included with membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Responsibilities

• Ideate, manage, and execute marketing strategies to drive listener and subscriber growth for Amazon Music\'s tiers, globally.
• Lead complex, cross-functional product marketing go-to-market initiatives for product features and launches.
• Partner closely with marketing and product teams to influence their roadmaps to optimize for listener growth at scale.
• Lead strategy and requirements to fund qualitative and quantitative research to inform product messaging and positioning to drive growth goals, sharing insights and next steps with leadership.
• Identify and pursue cross-category opportunities, partnering with teams across Amazon.
• Play a lead role in identifying ROI and metrics for new marketing strategies, partnering with BI, Product and Finance orgs to identify trade-offs and recommendations.
• Leverage new or emerging trends to identify new customer audiences and journeys to unlock higher listener and subscriber growth.

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience presenting metrics and progress to goal to senior leadership
• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi-Variate Testing or both
• Experience using SQL or other analytical tools for data analysis
• Experience in marketing or marketing research
• MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Additional Information

Los Angeles County applicants: Job duties for this position include: working safely, cooperating with others, adhering to standards of excellence under stress, effective and respectful communication, and following all laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some duties. We will consider qualified applicants with arrest and conviction records as required by the Los Angeles County Fair Chance Ordinance.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation during the application and hiring process, including support for the interview or onboarding process, please visit the following for more information: https://amazon.jobs/content/en/how-we-hire/accommodations. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on market location and may vary with knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position, equity, sign-on payments, and other forms of compensation may be provided as part of a total package, in addition to a full range of benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.

This position will remain posted until filled. Applicants should apply via our internal or external career site.