Marketing Coordinator Job at Function4 in Sugar Land

Overview

Job Title: Marketing Coordinator

Reports To: Director of Sales

Major Goal

Drive sales lead generation through creation of:

• strategic marketing plan to help achieve sales and revenue goals
• outbound marketing campaigns supported by strong calls to action and supporting web landing page
• content pulled from AI and existing content provided by manufacturers and vendors

Toughest Parts of the Job

• Lead through influence versus authority in working directly with sales team members to complete the follow up activity to support campaigns
• Balance the multiple demands of the position and prioritizing same
• Understanding the tools and technology necessary to successfully implement

Job Functions

• Participate in strategic planning sessions using the EOS process to ensure progress is being made on marketing initiatives and actions
• Embody Function4 values with the ability to bring those forth in all marketing messages
• Collaborate with sales and leadership to understand Function4 product features, benefits, and value proposition
• Act as primary administrator of HubSpot
• Within HubSpot, build campaigns, segment lists, and create, maintain, and optimize workflows to convert leads to customers
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Create and manage outbound email campaigns
• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead-generation content
• Segment lists based on behaviors such as past email engagement and website interactions
• Collaborate with third-party resources (such as vendors and manufacturers, marketing services, etc.), internal sales team members, industry experts, and AI to utilize existing content
• Manage social media accounts by implementing strategies to grow followers, engage and retain them, and help convert them into leads
• Create sharable content for Function4 sales team and leadership to share on social media (such as LinkedIn)
• Engage key marketing systems (such as HubSpot and CRM) to generate, distribute, and report on leads
• Establish and maintain processes to ensure best practices in lead generation and database management
• Manage and monitor key marketing and sales activities within CRM to ensure sale team is following up on leads in timely manner
• Perform competitive research to understand happenings in market. Incorporate findings into marketing campaigns to generate leads
• Review engagement statistics and lead conversion rates to analyze campaign results
• Work with third-party provider to monitor website activity and analyze key performance metrics to recommend additional changes and content
• Identify appropriate social media platforms and other web-based tools to educate, gain trust and promote Function4
• Monitor online presence to ensure consistency with marketing message (i.e., Glassdoor, LinkedIn, Twitter, Reviews, etc.)
• Oversee implementation of individual online marketing plans and analyze and share data to measure effectiveness of plans
• Evaluate current and prospective marketing providers, recommend changes as needed and serve as the primary interface to manage the vendor relationship
• Recommend changes and enhancements to system and / or processes, including sales and marketing lead hand off process and how sales and marketing work together to attract leads, convert and then continue to delight customers
• Maintain and track master marketing calendars
• Develop, plan, and execute quarterly customer prospecting events
• Establish and maintain a strong network of relationships within the marketing industry and understand training/development opportunities to ensure marketing strategy remains relevant given current market conditions and competitive markets
• Maintain knowledge of developments, trends, and best practices in digital marketing
• Attend networking events to promote company
• Project a positive corporate image within the community and with prospective employees
• Build and manage team as needed

Working Conditions

• General working hours are Monday – Friday, 8 am – 5 pm with limited absences/tardiness. Additional hours as required to complete objectives. Attend occasional webinars and training
• Deliver on Company mission, vision, and core values
• Appropriate business casual attire
• Comply with Employee Handbook
• Drug testing upon employment

Primary People Contacts

• New and existing team members
• Function4 leadership
• Sales leadership and sales representatives
• External partners and vendors
• Community members

Culture Values

• Accountability
• Integrity
• Embrace Change
• Teamwork
• Trustworthy

Knowledge and Skills

• Strong written communication skills including to generate copy from existing sources, email copy, and video script writing and development
• Marketing, social media, and project management desired
• Bachelor’s degree in business marketing, Communication, Advertising or Journalism and a minimum of 3 years marketing experience, or equivalent
• Strong Customer Relationships Management (CRM) software experience (i.e., SalesForce, SalesChain, HubSpot CRM, etc.)
• Thorough understanding of internet marketing as well as general marketing strategies
• Knowledge of social media a must, HTML a plus
• Wide range of experience and understanding of how marketing drives sales through effective lead generation
• Proactive self-starter with the ability to work independently
• Strong ability to set priorities, solve problems, and be resourceful under pressure
• Experience working with agency/ client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
• Strong verbal communication skills and genuinely gets along well with people
• Strong organizational skills with superior attention to detail and goal oriented
• Ability to conduct and correctly interpret research and web analytics
• Ability to multitask and meet deadlines
• Consultative approach to working with and through people
• Strong understanding of best practices in the following areas:
• Online marketing
• Marketing Automation Platforms such as Hubspot
• Social media
• Graphic creation software such as Canva, Adobe Creative Cloud
• CRM (Customer Relationship Management System)
• Content Management Systems for publishing digital content
• Basic video editing software familiarity such as WeVideo or Adobe Spark; Premiere Pro a bonus
• Google Analytics or other tools for gathering metrics

Behavioral Characteristics

• Curious, inquisitive, asks good questions, approaches situations in a “problem solving,” analytical manner
• Likeable
• Out of box thinker
• Creative, engages in reflective, quiet, and in-depth thinking
• Understand how to motivate people
• Organized, systematic and thorough in completing tasks
• Goal oriented