Social Media Specialist Job at Pet Supermarket in Sugar Land

Location: Sunrise, Florida

Who We're Looking For

We’re a fast-moving pet brand looking to dominate attention on social media.

Our goal is simple: create irresistible content that not only looks good, but gets shared, drives engagement, and builds a passionate community.

If you live and breathe trends, know how to create content that gets people excited, and understand how to turn views into brand growth, you might be exactly who we’re looking for.

The Role

As our Social Media Content Creator & Growth Specialist, you’ll be the creative engine behind our brand’s digital presence. You will concept, create, and post high-performing, platform-specific content with the goal of going viral and scaling our audience across TikTok, Facebook/Insta Reels, YouTube Shorts, and other emerging platforms. Working hand-in-hand with our Social Media Manager, you’ll design videos with a clear growth strategy in mind instead of just making videos that look good. You will use irresistible hooks, pacing, and storytelling to maximize engagement. You’ll also monitor performance, identify what’s working, and double down on winning concepts while retooling underperforming ones.

Key Responsibilities

• Own the end-to-end content creation process: from ideation to shooting, editing, posting, and engaging with the audience.
• Create high-volume, high-quality short-form videos and visuals optimized for each platform.
• Spot and capitalize on emerging social trends before they peak.
• Develop viral hooks and storytelling structures that drive shares and saves.
• Track performance with key KPIs (views, shares, engagement, conversion) and adapt content strategy accordingly.
• Collaborate with the Marketing team to ensure content aligns with brand voice and growth objectives.
• Experiment constantly, iterate quickly, and treat content like a growth engine, not just a creative output.

What We’re Looking For

• Proven track record of creating viral or high-performing social media content.
• Actionable knowledge of TikTok, Instagram Reels, YouTube Shorts, and other relevant platforms.
• Ability to shoot, edit, and post content independently (experience with CapCut, Premiere Pro, Canva, or similar tools).
• Ability to create statics using Figma, Photoshop, or Canva.
• Deep understanding of trends, algorithms, and platform best practices.
• Strong copywriting skills for captions, hooks, and CTAs.
• Comfortable being on camera (preferred but not required).
• Data-driven mindset! You don’t just create, you analyze and optimize.
• Self-starter with a bias for action and an obsession with creative growth hacking.

Pet Supermarket is an equal opportunity employer.