Vida Group International is hiring: Marketing Coordinator in El Paso

About the Role

We are seeking a detail-oriented and motivated Part-Time Marketing Coordinator to support our marketing and sales initiatives. Reporting directly to the Director of Marketing and Vice President of Marketing, this role will play an important part in keeping our outreach, lead generation, and marketing operations running smoothly. The position also provides administrative support to ensure the marketing team operates efficiently.

Key Responsibilities

• Data Entry & Updates: Maintain accurate and up-to-date records in Salesforce and other databases.
• Lead Generation: Research and identify prospective leads across targeted industries.
• Email Campaigns: Draft, schedule, and send marketing emails; assist in list segmentation and tracking campaign performance.
• Scheduling & Coordination: Manage calendars, schedule meetings, and handle follow-up communications.
• Administrative Support: Assist with day-to-day administrative tasks to ensure smooth departmental operations.
• Reporting: Compile weekly/monthly reports on outreach and lead generation efforts.
• General Marketing Support: Provide project and administrative support to the Director and VP of Marketing as needed.

Qualifications

• Strong organizational and time-management skills.
• Comfortable making outbound calls and engaging with prospective clients.
• Experience with Salesforce and familiarity with Microsoft 365 (Excel, Word, Outlook, Teams, PowerPoint) is preferred.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple priorities.
• Prior marketing, sales support, or administrative experience is a plus.

What We Offer

• Consistent Monday–Friday schedule (12 PM – 4 PM).
• Up to 25 hours per week.
• $15–$18 per hour, based on experience.
• Hands-on experience in marketing coordination, lead generation, and outreach.
• Growth opportunity and direct exposure to senior marketing leadership.