ServiceTrade
Overview
ServiceTrade
is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled
Senior Events Marketing Manager
to join our growing team. You will be the driving force behind ServiceTrade's event strategy, orchestrating a portfolio of impactful experiences that generate qualified leads, amplify brand awareness, and cultivate customer advocacy. You will be a strategic partner to sales, marketing, and product teams, translating business objectives into memorable and ROI-driven events. This role demands a blend of creativity, operational excellence, and a passion for building meaningful connections. What sets us apart Our product is a true GAME-CHANGER that provides customers a massive ROI and keeps them on the leading edge of the industry. About You You are a seasoned Events Marketing Manager with 5+ years of experience leading end-to-end B2B event strategy and execution. Deeply aligned with sales, you develop strategic event programs that directly support pipeline growth, accelerate deal cycles, and enhance revenue team engagement. You thrive in fast-paced environments, build strong industry relationships, and bring a data-driven, results-focused approach to every event. Key Responsibilities and Activities
Strategic Event Planning & Execution: Develop and execute a comprehensive event strategy across national and regional conferences, trade shows, proprietary events, and targeted networking gatherings. Market research and competitive analysis to identify high-impact event opportunities aligned with ServiceTrade's target audience and business goals. Define clear event objectives, KPIs, and success metrics, ensuring all events contribute to pipeline growth and brand visibility. Manage end-to-end event logistics, including venue selection, contract negotiation, vendor management, budget control, and on-site execution. Relationship Building & Partnership Management: Cultivate and maintain strong relationships with national and regional trade associations, event organizers, and industry influencers. Proactively identify and secure strategic sponsorships and speaking opportunities to enhance ServiceTrade's presence and thought leadership. Collaborate with internal stakeholders to develop compelling event content, presentations, and promotional materials. Partner closely with the sales team to develop and execute pre-event, on-site, and post-event engagement strategies that drive lead generation and pipeline acceleration. Design and implement targeted marketing campaigns across social, email, and other digital marketing channels to promote event attendance and maximize lead capture. Utilize Salesforce to track event performance, measure ROI, and provide actionable insights to optimize future event strategies. Logistics & Operations Management: Manage all logistical aspects of event participation, including booth design and setup, equipment rentals, shipping and transportation, and on-site staffing. Oversee the production and distribution of event collateral, giveaways, and promotional materials. Ensure seamless execution of event logistics, troubleshooting any issues that arise and providing exceptional on-site support. Coordinate freight logistics, including multi-stop shipments, and tight scheduling requirements. Inventory management of all trade show materials. Budget Management & Reporting: Develop and manage event budgets, ensuring cost-effectiveness and maximizing ROI potential. Track event expenses, analyze performance data, and generate comprehensive post-event reports. Knowledge and Skills
Minimum of 5+ years successfully managing events independently at another B2B company Proven track record of successfully planning and executing complex events that deliver measurable results Strong understanding of event logistics, vendor management, and budget control Excellent communication, interpersonal, and negotiation skills Proficiency in Salesforce, G Suite, and event management software Experience with freight management and scheduling Experience working with event vendors such as Freeman Proactive, results-oriented, and able to thrive in a fast-paced, dynamic environment Adept at building strong relationships with internal and external stakeholders Ability to travel as required Bonus Points: Experience in the blue collar software industry, familiarity with HubSpot, experience with WordPress, experience with social media marketing for events A few things you’ll want to know
What does ServiceTrade do?
Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work, manage 13 million equipment assets, and invoice more than $7.5 billion of service-related commerce. What kind of working environment do you have?
We’ve transitioned from a start-up to a scale-up with the spirit and energy of a start-up and the growth mindset to run the business smarter. Read about our company culture on our About Us page. What kind of benefits do you offer?
Medical with Blue Cross Blue Shield NC (2 options) Dental and Vision with Unum Company-paid Life insurance, STD and LTD Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 401(k) with up to 3% employer match and no vesting period Flexible PTO policy 10 company holidays Community Impact Program (Volunteer) Tech and Wellness Stipend Equal Opportunity Employer
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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ServiceTrade
is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled
Senior Events Marketing Manager
to join our growing team. You will be the driving force behind ServiceTrade's event strategy, orchestrating a portfolio of impactful experiences that generate qualified leads, amplify brand awareness, and cultivate customer advocacy. You will be a strategic partner to sales, marketing, and product teams, translating business objectives into memorable and ROI-driven events. This role demands a blend of creativity, operational excellence, and a passion for building meaningful connections. What sets us apart Our product is a true GAME-CHANGER that provides customers a massive ROI and keeps them on the leading edge of the industry. About You You are a seasoned Events Marketing Manager with 5+ years of experience leading end-to-end B2B event strategy and execution. Deeply aligned with sales, you develop strategic event programs that directly support pipeline growth, accelerate deal cycles, and enhance revenue team engagement. You thrive in fast-paced environments, build strong industry relationships, and bring a data-driven, results-focused approach to every event. Key Responsibilities and Activities
Strategic Event Planning & Execution: Develop and execute a comprehensive event strategy across national and regional conferences, trade shows, proprietary events, and targeted networking gatherings. Market research and competitive analysis to identify high-impact event opportunities aligned with ServiceTrade's target audience and business goals. Define clear event objectives, KPIs, and success metrics, ensuring all events contribute to pipeline growth and brand visibility. Manage end-to-end event logistics, including venue selection, contract negotiation, vendor management, budget control, and on-site execution. Relationship Building & Partnership Management: Cultivate and maintain strong relationships with national and regional trade associations, event organizers, and industry influencers. Proactively identify and secure strategic sponsorships and speaking opportunities to enhance ServiceTrade's presence and thought leadership. Collaborate with internal stakeholders to develop compelling event content, presentations, and promotional materials. Partner closely with the sales team to develop and execute pre-event, on-site, and post-event engagement strategies that drive lead generation and pipeline acceleration. Design and implement targeted marketing campaigns across social, email, and other digital marketing channels to promote event attendance and maximize lead capture. Utilize Salesforce to track event performance, measure ROI, and provide actionable insights to optimize future event strategies. Logistics & Operations Management: Manage all logistical aspects of event participation, including booth design and setup, equipment rentals, shipping and transportation, and on-site staffing. Oversee the production and distribution of event collateral, giveaways, and promotional materials. Ensure seamless execution of event logistics, troubleshooting any issues that arise and providing exceptional on-site support. Coordinate freight logistics, including multi-stop shipments, and tight scheduling requirements. Inventory management of all trade show materials. Budget Management & Reporting: Develop and manage event budgets, ensuring cost-effectiveness and maximizing ROI potential. Track event expenses, analyze performance data, and generate comprehensive post-event reports. Knowledge and Skills
Minimum of 5+ years successfully managing events independently at another B2B company Proven track record of successfully planning and executing complex events that deliver measurable results Strong understanding of event logistics, vendor management, and budget control Excellent communication, interpersonal, and negotiation skills Proficiency in Salesforce, G Suite, and event management software Experience with freight management and scheduling Experience working with event vendors such as Freeman Proactive, results-oriented, and able to thrive in a fast-paced, dynamic environment Adept at building strong relationships with internal and external stakeholders Ability to travel as required Bonus Points: Experience in the blue collar software industry, familiarity with HubSpot, experience with WordPress, experience with social media marketing for events A few things you’ll want to know
What does ServiceTrade do?
Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work, manage 13 million equipment assets, and invoice more than $7.5 billion of service-related commerce. What kind of working environment do you have?
We’ve transitioned from a start-up to a scale-up with the spirit and energy of a start-up and the growth mindset to run the business smarter. Read about our company culture on our About Us page. What kind of benefits do you offer?
Medical with Blue Cross Blue Shield NC (2 options) Dental and Vision with Unum Company-paid Life insurance, STD and LTD Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 401(k) with up to 3% employer match and no vesting period Flexible PTO policy 10 company holidays Community Impact Program (Volunteer) Tech and Wellness Stipend Equal Opportunity Employer
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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