Boston Scientific Gruppe
Senior Marketing Automation Manager
Boston Scientific Gruppe, Osseo, Minnesota, United States, 55369
Overview
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. Additional Location(s): US-MN-Maple Grove Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance About the role: Boston Scientific is seeking an accomplished strategic marketing automation professional to effectively advance BSC’s technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud platform. This role supports the WATCHMAN business unit and will collaborate closely with the Product Marketing and Customer Activation teams. As a Marketing Automation Manager specializing in Salesforce, you will play a crucial role in our marketing department, leveraging your expertise to streamline our automation processes, enhance lead generation efforts, and drive customer engagement. You will work closely with cross-functional teams to incubate and deploy our Salesforce marketing automation capabilities. Responsibilities
Automation Use Case Requirements: Partners with internal business teams (Marketing, Communication, Sales, IT, Analytics) to define business processes and system requirements that feed into the marketing automation roadmap. Salesforce Marketing Automation: Utilize Salesforce Marketing Cloud and other Salesforce tools to design and roadmap marketing campaigns, email marketing, lead nurturing, and customer segmentation. Project & Campaign Management: In partnership with several cross-functional teams, execute and optimize marketing campaigns, multi-channel journeys including multi-channel marketing (email & SMS) using Salesforce automation tools; owning and managing implementation projects with technical development teams. Data Segmentation: Partner with business unit data analysts to identify data needs for activation logic to create data segmentation for effective targeting. Collaboration: Collaborate with the marketing team, digital team, sales team, and other stakeholders to ensure a seamless alignment between marketing automation efforts and overall business objectives. A/B Testing: Conduct A/B testing to optimize email content, subject lines, and landing pages for improved conversion rates. Analytics and Reporting: Monitor and analyze campaign performance, providing actionable insights and data-driven recommendations; provide Quarterly Business Review updates to leadership specific to email and SMS performance. Training and Documentation: Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes. Compliance: Ensure marketing efforts adhere to relevant regulations and best practices, such as GDPR. Required qualifications
Bachelor's degree with emphasis in Marketing, Business, Computer Science, or related fields Experience utilizing Salesforce Marketing Cloud, Marketing Cloud Personalization, and Data Cloud for advanced marketing campaigns Solid understanding of data management and database concepts; familiarity with SQL is a plus. Comfort with CDL tools such as Snowflake is a plus. Experience (2+ years) as a business analyst or similar role for Salesforce implementations Strong interpersonal skills with the ability to work in a matrix organization and influence teams; effective relationship-building skills 2+ years of digital marketing campaign planning, execution, and measurement experience Polished presentation skills; comfortable presenting data-driven results to leadership Ability to travel up to 5% Preferred qualifications
2+ years in medical device or healthcare industry Salesforce certifications such as Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar Certifications are a plus Proven ability to influence without authority Work Mode
The role follows a hybrid work model requiring the employee to be in the local Maple Grove, Minnesota office at least three days per week. Relocation Assistance
Relocation assistance is not available for this position. Visa Sponsorship
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Compensation and Benefits
Requisition ID: 614972 Salary Range:
Minimum $82,600; Maximum $156,900 The anticipated compensation and benefits provided by Boston Scientific will vary based on location and other factors. Compensation will be commensurate with experience and qualifications. Boston Scientific is an equal opportunity employer. Notice
Please note: This role is safety-sensitive and may require a compliance check appropriate to the position. Boston Scientific assesses COVID-19 vaccination requirements per applicable laws and policy updates.
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At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. Additional Location(s): US-MN-Maple Grove Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance About the role: Boston Scientific is seeking an accomplished strategic marketing automation professional to effectively advance BSC’s technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud platform. This role supports the WATCHMAN business unit and will collaborate closely with the Product Marketing and Customer Activation teams. As a Marketing Automation Manager specializing in Salesforce, you will play a crucial role in our marketing department, leveraging your expertise to streamline our automation processes, enhance lead generation efforts, and drive customer engagement. You will work closely with cross-functional teams to incubate and deploy our Salesforce marketing automation capabilities. Responsibilities
Automation Use Case Requirements: Partners with internal business teams (Marketing, Communication, Sales, IT, Analytics) to define business processes and system requirements that feed into the marketing automation roadmap. Salesforce Marketing Automation: Utilize Salesforce Marketing Cloud and other Salesforce tools to design and roadmap marketing campaigns, email marketing, lead nurturing, and customer segmentation. Project & Campaign Management: In partnership with several cross-functional teams, execute and optimize marketing campaigns, multi-channel journeys including multi-channel marketing (email & SMS) using Salesforce automation tools; owning and managing implementation projects with technical development teams. Data Segmentation: Partner with business unit data analysts to identify data needs for activation logic to create data segmentation for effective targeting. Collaboration: Collaborate with the marketing team, digital team, sales team, and other stakeholders to ensure a seamless alignment between marketing automation efforts and overall business objectives. A/B Testing: Conduct A/B testing to optimize email content, subject lines, and landing pages for improved conversion rates. Analytics and Reporting: Monitor and analyze campaign performance, providing actionable insights and data-driven recommendations; provide Quarterly Business Review updates to leadership specific to email and SMS performance. Training and Documentation: Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes. Compliance: Ensure marketing efforts adhere to relevant regulations and best practices, such as GDPR. Required qualifications
Bachelor's degree with emphasis in Marketing, Business, Computer Science, or related fields Experience utilizing Salesforce Marketing Cloud, Marketing Cloud Personalization, and Data Cloud for advanced marketing campaigns Solid understanding of data management and database concepts; familiarity with SQL is a plus. Comfort with CDL tools such as Snowflake is a plus. Experience (2+ years) as a business analyst or similar role for Salesforce implementations Strong interpersonal skills with the ability to work in a matrix organization and influence teams; effective relationship-building skills 2+ years of digital marketing campaign planning, execution, and measurement experience Polished presentation skills; comfortable presenting data-driven results to leadership Ability to travel up to 5% Preferred qualifications
2+ years in medical device or healthcare industry Salesforce certifications such as Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar Certifications are a plus Proven ability to influence without authority Work Mode
The role follows a hybrid work model requiring the employee to be in the local Maple Grove, Minnesota office at least three days per week. Relocation Assistance
Relocation assistance is not available for this position. Visa Sponsorship
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Compensation and Benefits
Requisition ID: 614972 Salary Range:
Minimum $82,600; Maximum $156,900 The anticipated compensation and benefits provided by Boston Scientific will vary based on location and other factors. Compensation will be commensurate with experience and qualifications. Boston Scientific is an equal opportunity employer. Notice
Please note: This role is safety-sensitive and may require a compliance check appropriate to the position. Boston Scientific assesses COVID-19 vaccination requirements per applicable laws and policy updates.
#J-18808-Ljbffr