AltsWire
Product Marketing Specialist – Alternative Investments
AltsWire, El Segundo, California, United States, 90245
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» Product Marketing Specialist – Alternative Investments**Job Title:** Product Marketing Specialist – Alternative Investments**Job Location:** Hybrid – El Segundo, CA**Job Description:****About the Company**Griffin Capital Company is a leading full-service real estate investment and management company that for three decades has established a reputation for leadership and innovation led by a team of cycle-tested professionals with expertise in acquisitions, investment management, and capital markets. We manage a diverse portfolio of institutional-quality assets across the United States. Our goal is to create reliable, thematic investment solutions to meet the needs of our investors and the communities in which we invest. Since 1995, Griffin Capital has owned, managed, sponsored and/or co-sponsored approximately $23 billion in assets across a wide range of real estate sectors and investment structures. The Griffin Capital Team has engaged in the development of approximately $4.3 billion of real estate with a specific focus on the multifamily sector where it has a development portfolio in 32 markets.**Position Summary**Oversee the planning, execution, and coordination of marketing initiatives for Griffin’s assigned product line of investment funds. Acting as a liaison between internal teams and external partners, the role ensures the development and delivery of effective marketing materials that support business growth, brand awareness, and competitive positioning. Collaborates closely with executives, sales, compliance, and creative teams to align marketing strategies with organizational goals.While traditional marketing experience is valued, candidates with backgrounds in real estate investment management, alternative investments, or financial services who have directly supported fund launches, capital raising, or investor communications are encouraged to apply, even if their prior roles were not strictly in titled marketing. We are seeking individuals who understand the nuances of our industry and can translate that knowledge into effective marketing and communication strategies.**Duties and Responsibilities*** **Marketing Material Development:** Create, update, and maintain a variety of marketing collateral including sales kits (electronic and print), campaigns, presentations, whitepapers, email content, and digital assets to support multiple funds.* **Project Coordination:** Lead all marketing projects for the assigned product line, ensuring timely delivery within scope and budget. Develop project plans, assign tasks, and monitor progress using project management tools.* **Content Review & Traffic Management:** Coordinate the review and approval process for marketing materials, liaising with creative and compliance teams. Maintain effective relationships with stakeholders to ensure consistency and shared ownership.* **Website & Content Management:** Ensure website content is accurate, current, and aligned with campaign timelines and updates.* **Campaign Management:** Develop targeted marketing campaigns, including segmented email and direct mail efforts, aligned with product launch plans and marketing objectives.* **Internal Communication:** Keep sales and other stakeholders informed of project status, deadlines, and updates to facilitate smooth execution and prioritization.* **Resource & Inventory Management:** Ensure marketing assets are organized, accessible, and current. Conduct quarterly updates to maintain an accurate inventory of materials.* **Market & Data Analysis:** Collect and interpret data to inform marketing strategies and improve campaign effectiveness.* **Compliance & Regulatory Alignment:** Ensure all marketing efforts adhere to compliance standards, collaborating with compliance teams as needed.**Qualifications and Skills Requirements*** **Relevant Work Experience** – Minimum 2 years of direct marketing experience within financial services, with a strong preference for exposure to Real Estate, Private Equity or Alternative Investments. Track record of end-to-end project management for fund product launches, capital raising efforts, investor communications and ongoing marketing campaigns.* **Five years’** overall marketing or related experience.* **Education –** Bachelor’s Degree in marketing or related field preferred, or equivalent combination of education and experience.* **Financial Services Industry –** Exposure to financial markets and real estate, and knowledge of regulatory and industry rules, guidelines (SEC, FINRA) is ideal.* **Computer Skills –** Proficiency with Microsoft Office Suite and project management tools. Experience working with one or more current design software programs (e.g., InDesign, Photoshop, PowerPoint). Direct experience with Salesforce Marketing Cloud.**Benefits and Salary**Griffin Capital’s salary ranges are determined by role, duration of direct experience, and internal and external pay equity considerations.* The base salary range for this exempt full-time position is $80,000-$110,000 + annual bonus eligibility + benefits. Final compensation will reflect experience and expertise of the candidate \** This position is a hybrid role requiring 3 days/week in our El Segundo, CA.At Griffin Capital, we strive to offer a comprehensive and competitive benefits package to our employees. To support the physical, financial, and emotional well-being of employees, we offer:* 100% company paid individual Medical and Dental Insurance.* 100% company paid individual Life and Long- and Short-Term Disability Insurance.* 401(k) plan with up to 4% matching and full vesting.* Paid time off (PTO) starting at 17 days per year, with increases after 2 years of service.* A yearly Birthday Holiday and paid time off for community service.* State of the art onsite gym.* Company funded Lifestyle Spending Account.* Access to other health and tax-advantaged benefits.*Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Griffin reserves the right to alter these benefits in whole or in part at any time without advance notice.*\**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. Griffin Capital takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.***Application Instructions:****Position Application**Interested candidates should apply for the position on our company website
page. #J-18808-Ljbffr
» Product Marketing Specialist – Alternative Investments**Job Title:** Product Marketing Specialist – Alternative Investments**Job Location:** Hybrid – El Segundo, CA**Job Description:****About the Company**Griffin Capital Company is a leading full-service real estate investment and management company that for three decades has established a reputation for leadership and innovation led by a team of cycle-tested professionals with expertise in acquisitions, investment management, and capital markets. We manage a diverse portfolio of institutional-quality assets across the United States. Our goal is to create reliable, thematic investment solutions to meet the needs of our investors and the communities in which we invest. Since 1995, Griffin Capital has owned, managed, sponsored and/or co-sponsored approximately $23 billion in assets across a wide range of real estate sectors and investment structures. The Griffin Capital Team has engaged in the development of approximately $4.3 billion of real estate with a specific focus on the multifamily sector where it has a development portfolio in 32 markets.**Position Summary**Oversee the planning, execution, and coordination of marketing initiatives for Griffin’s assigned product line of investment funds. Acting as a liaison between internal teams and external partners, the role ensures the development and delivery of effective marketing materials that support business growth, brand awareness, and competitive positioning. Collaborates closely with executives, sales, compliance, and creative teams to align marketing strategies with organizational goals.While traditional marketing experience is valued, candidates with backgrounds in real estate investment management, alternative investments, or financial services who have directly supported fund launches, capital raising, or investor communications are encouraged to apply, even if their prior roles were not strictly in titled marketing. We are seeking individuals who understand the nuances of our industry and can translate that knowledge into effective marketing and communication strategies.**Duties and Responsibilities*** **Marketing Material Development:** Create, update, and maintain a variety of marketing collateral including sales kits (electronic and print), campaigns, presentations, whitepapers, email content, and digital assets to support multiple funds.* **Project Coordination:** Lead all marketing projects for the assigned product line, ensuring timely delivery within scope and budget. Develop project plans, assign tasks, and monitor progress using project management tools.* **Content Review & Traffic Management:** Coordinate the review and approval process for marketing materials, liaising with creative and compliance teams. Maintain effective relationships with stakeholders to ensure consistency and shared ownership.* **Website & Content Management:** Ensure website content is accurate, current, and aligned with campaign timelines and updates.* **Campaign Management:** Develop targeted marketing campaigns, including segmented email and direct mail efforts, aligned with product launch plans and marketing objectives.* **Internal Communication:** Keep sales and other stakeholders informed of project status, deadlines, and updates to facilitate smooth execution and prioritization.* **Resource & Inventory Management:** Ensure marketing assets are organized, accessible, and current. Conduct quarterly updates to maintain an accurate inventory of materials.* **Market & Data Analysis:** Collect and interpret data to inform marketing strategies and improve campaign effectiveness.* **Compliance & Regulatory Alignment:** Ensure all marketing efforts adhere to compliance standards, collaborating with compliance teams as needed.**Qualifications and Skills Requirements*** **Relevant Work Experience** – Minimum 2 years of direct marketing experience within financial services, with a strong preference for exposure to Real Estate, Private Equity or Alternative Investments. Track record of end-to-end project management for fund product launches, capital raising efforts, investor communications and ongoing marketing campaigns.* **Five years’** overall marketing or related experience.* **Education –** Bachelor’s Degree in marketing or related field preferred, or equivalent combination of education and experience.* **Financial Services Industry –** Exposure to financial markets and real estate, and knowledge of regulatory and industry rules, guidelines (SEC, FINRA) is ideal.* **Computer Skills –** Proficiency with Microsoft Office Suite and project management tools. Experience working with one or more current design software programs (e.g., InDesign, Photoshop, PowerPoint). Direct experience with Salesforce Marketing Cloud.**Benefits and Salary**Griffin Capital’s salary ranges are determined by role, duration of direct experience, and internal and external pay equity considerations.* The base salary range for this exempt full-time position is $80,000-$110,000 + annual bonus eligibility + benefits. Final compensation will reflect experience and expertise of the candidate \** This position is a hybrid role requiring 3 days/week in our El Segundo, CA.At Griffin Capital, we strive to offer a comprehensive and competitive benefits package to our employees. To support the physical, financial, and emotional well-being of employees, we offer:* 100% company paid individual Medical and Dental Insurance.* 100% company paid individual Life and Long- and Short-Term Disability Insurance.* 401(k) plan with up to 4% matching and full vesting.* Paid time off (PTO) starting at 17 days per year, with increases after 2 years of service.* A yearly Birthday Holiday and paid time off for community service.* State of the art onsite gym.* Company funded Lifestyle Spending Account.* Access to other health and tax-advantaged benefits.*Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Griffin reserves the right to alter these benefits in whole or in part at any time without advance notice.*\**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. Griffin Capital takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.***Application Instructions:****Position Application**Interested candidates should apply for the position on our company website
page. #J-18808-Ljbffr