Senior Product Manager (Consumer Growth/SEO) Job at Headway in New York

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About The Role We're seeking a Senior Product Manager to lead our Patient Growth team. Your mission will be to drive sustainable user acquisition and revenue growth through data-driven search marketing strategies and product optimizations. You'll partner with Engineering, Marketing, Data, and Design to build scalable growth systems that maximize our search visibility and conversion funnel performance. The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth. What You’ll Do At Headway Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention. Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates. Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements. Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives. You’ll Be Great For This Role If You Have consumer growth experience: You have 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise. You have hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results. Data and results driven: You are a master at digging into data, defining clear goals, running toward them & bringing your team along the way. Highly collaborative: You work well with other functions and teams and can collaborate on delivering impact together to a shared goal. Thrive in ambiguity: You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude. Compensation And Benefits The expected base pay range for this position is $183,600 - $216,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level. We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. Benefits offered include: Equity compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-Home Stipend Therapy Reimbursement 16-week parental leave for eligible employees Carrot Fertility annual reimbursement and membership 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st Flexible PTO Employee Assistance Program (EAP) Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Product Management and Marketing Industries Mental Health Care Referrals increase your chances of interviewing at Headway by 2x Get notified about new Senior Product Manager jobs in New York, NY . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr In Summary: 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance . Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice . The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth . En Español: Headway está construyendo un nuevo sistema de salud mental al que todos puedan acceder facilitando a los terapeutas aceptar el seguro y ampliar su práctica. Headway fue fundada en 2019. Desde entonces, hemos crecido hasta convertirnos en una red diversa y nacional de más de 45,000 proveedores de atención médica mental en todos los 50 estados que ejecutan sus prácticas con nuestro software y han servido a más de 1 millón de pacientes. Somos una empresa de la serie D con ingresos por más de $ 325 millones de dólares en productos para Growth Care (Andz Rowitz), Accelure, GV Ventures (External Healthcare) y Google Capital Corporations. Se asociará con Ingeniería, Marketing, Datos y Diseño para construir sistemas de crecimiento escalables que maximizen la visibilidad de nuestra búsqueda y el rendimiento del embudo de conversión. El candidato ideal prospera en un entorno impulsado por métricas, tiene una profunda experiencia en marketing de búsquedas y se apasiona por aprovechar la innovación del producto para acelerar el crecimiento. Lo que harás a la cabeza Desarrollar y ejecutar una estrategia integral de desarrollo que emplea SEO y SEM para impulsar la adquisición, participación y retención de usuarios. Alta colaboración: Usted trabaja bien con otras funciones y equipos y puede colaborar para lograr un impacto conjunto a una meta compartida. Prosperar en la ambigüedad: le encanta abordar problemas ambiguos en un entorno acelerado con una actitud optimista y energizante. Compensación y beneficios El rango de salario base esperado para esta posición es de $ 183,600 - $ 216,000, según una variedad de factores incluyendo calificaciones, experiencia y ubicación geográfica. Además del sueldo básico, este papel puede ser elegible para una compensación variable basada en el rendimiento y una subvención equitativa, dependiendo de la posición y nivel. Nos comprometemos a ofrecer un paquete completo y competitivo de recompensas totales, incluidos los beneficios robustos de salud y bienestar, ahorros de jubilación y oportunidades significativas de propiedad a través de la equidad. Beneficios ofrecidos incluyen: compensación por equidad Programa de asistencia al empleado (EAP) Formación y desarrollo profesional Creemos que la fuerza del equipo está en su gente, y no podemos lograr esta misión sin un equipo que refleje la diversidad de este problema Raza, etnia, género, sexualidad, edad, origen nacional, religión, estatus familiar, discapacidad, estado militar y beneficios. Nivel de antigüedad Nivel mediano-senior nivel tipo de empleo Tipo de trabajo tarea a tiempo completo Función laboral función Product Management and Marketing Industries Referencias para el cuidado de la salud mental aumentan sus posibilidades de entrevistarse en Headway por 2x Obtenga notificaciones sobre nuevos trabajos como Senior Product Manager en New York, NY . Gerente Principal de Productos - Experiencias de Datos Nueva York, NY $211,600.00-$244,375.00 hace 2 semanas Gerente Senior de Producto Anaplan - REMOTE (EST, CST Time Zones) Área Metropolitana de la Ciudad de Nueva York Hace 1 semana Área metropolitana de New York City hace 6 días Gerente Superior de Produtos- Merchant Integration and Embedded Finance Enterprise Product Owner, Propietario del producto de las aplicaciones legales I - Digital and Technology Partners - Ambulatory Access and Professional Revenue Corporate - Remote senior product manager, Abstract Wikipedia Anaplane Senior Product Manager - Remote (EST , CST time zones) Nueva York , NY $126,000.00-$209,880.00 hace dos semanas New York, N.Y.Y., $120,000.00-$200,000. Los expertos añaden información directamente a cada artículo, comenzado con la ayuda de IA. #J-18808-Ljbffr