accentedge
Overview
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. We are looking for a driven and innovative
Marketing Lead
at
accentedge
to spearhead our marketing strategy and execution. This pivotal role will involve developing comprehensive marketing plans that drive brand awareness, increase customer engagement, and contribute to business growth. The ideal candidate will possess a strong background in digital marketing, leadership skills, and a passion for storytelling that captivates audiences across various channels.
Responsibilities
Strategic Planning: Develop and oversee the execution of integrated marketing strategies that align with overall business objectives and target audience needs
Brand Management: Enhance brand visibility and reputation through consistent messaging and innovative marketing campaigns across all channels
Content Development: Lead content creation initiatives, including blog posts, whitepapers, case studies, and social media content, ensuring alignment with marketing goals
Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies
Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, measuring their effectiveness and making data-driven improvements
Team Leadership: Mentor and manage a team of marketing professionals, fostering a collaborative and high-performance culture
Budget Management: Oversee marketing budgets, ensuring efficient resource allocation and return on investment for all marketing initiatives
Collaboration: Collaborate with sales, product, and customer service teams to ensure cohesive messaging and to support lead generation efforts
Requirements
Experience: A minimum of 5 years of experience in marketing roles, with at least 2 years in a leadership position
Digital Marketing Expertise: Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing
Analytical Skills: Proficiency in using analytics tools (e.g., Google Analytics, HubSpot, or similar) to track campaign performance and drive improvements
Leadership & Team Management: Proven experience in leading and developing teams, with excellent interpersonal and communication skills
Strategic Thinker: Ability to think strategically and creatively to develop innovative solutions that drive marketing success
Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines effectively
Preferred Qualifications
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
Experience with marketing automation tools and CRM systems
Familiarity with graphic design tools and principles
Knowledge of brand development and public relations is a plus
Benefits
Join a forward-looking team at the forefront of digital transformation
Work on high-impact, large-scale WordPress projects that challenge your expertise
Competitive compensation and benefits package
Flexible work arrangements and a collaborative, innovative work culture
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: IT Services and IT Consulting
Location: Chicago, IL
This posting may include lines about referrals and notifications for new Marketing Lead jobs in Chicago, IL.
#J-18808-Ljbffr
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. We are looking for a driven and innovative
Marketing Lead
at
accentedge
to spearhead our marketing strategy and execution. This pivotal role will involve developing comprehensive marketing plans that drive brand awareness, increase customer engagement, and contribute to business growth. The ideal candidate will possess a strong background in digital marketing, leadership skills, and a passion for storytelling that captivates audiences across various channels.
Responsibilities
Strategic Planning: Develop and oversee the execution of integrated marketing strategies that align with overall business objectives and target audience needs
Brand Management: Enhance brand visibility and reputation through consistent messaging and innovative marketing campaigns across all channels
Content Development: Lead content creation initiatives, including blog posts, whitepapers, case studies, and social media content, ensuring alignment with marketing goals
Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies
Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, measuring their effectiveness and making data-driven improvements
Team Leadership: Mentor and manage a team of marketing professionals, fostering a collaborative and high-performance culture
Budget Management: Oversee marketing budgets, ensuring efficient resource allocation and return on investment for all marketing initiatives
Collaboration: Collaborate with sales, product, and customer service teams to ensure cohesive messaging and to support lead generation efforts
Requirements
Experience: A minimum of 5 years of experience in marketing roles, with at least 2 years in a leadership position
Digital Marketing Expertise: Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing
Analytical Skills: Proficiency in using analytics tools (e.g., Google Analytics, HubSpot, or similar) to track campaign performance and drive improvements
Leadership & Team Management: Proven experience in leading and developing teams, with excellent interpersonal and communication skills
Strategic Thinker: Ability to think strategically and creatively to develop innovative solutions that drive marketing success
Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines effectively
Preferred Qualifications
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
Experience with marketing automation tools and CRM systems
Familiarity with graphic design tools and principles
Knowledge of brand development and public relations is a plus
Benefits
Join a forward-looking team at the forefront of digital transformation
Work on high-impact, large-scale WordPress projects that challenge your expertise
Competitive compensation and benefits package
Flexible work arrangements and a collaborative, innovative work culture
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: IT Services and IT Consulting
Location: Chicago, IL
This posting may include lines about referrals and notifications for new Marketing Lead jobs in Chicago, IL.
#J-18808-Ljbffr