PlayStation
Senior Manager, Global Games Marketing United States, San Mateo, CA
PlayStation, San Mateo, California, United States, 94403
Overview PlayStation is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly to the Director, Games Marketing, this role will play a critical part in ensuring the financial success of a portfolio of games, including live service titles. The successful candidate will create and manage holistic global marketing plans that drive growth and profitability for our games, including plans to drive new player acquisition, engagement and retention of existing players, and re-engagement of previous players.
The following information provides an overview of the skills, qualities, and qualifications needed for this role. Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will balance creativity with analytical thinking to drive product strategy and year-round marketing plans that keep players continuously engaged. Responsibilities
Marketing Strategy – Own the global marketing strategy and annual marketing plans. Budgeting – Manage financial responsibilities for marketing strategies, initiatives, and advertising-related efforts. Team Management – Develop and assess the team’s performance and impact on weekly, monthly, and quarterly business results. Studio Partnership – Collaborate with studio leadership to deliver on overall business goals for each title. Develop best-in-class marketing strategy, including direct-to-consumer, always-on, and content strategy for Games as a Service. Create and drive approval of promotional and growth plans to meet business performance, player acquisition & engagement targets across the portfolio. Define global brand and product strategy, including positioning, unique selling points, and go-to-market approaches based on audiences, market, and player insights. Translate large volumes of consumer feedback into tangible insights to optimize player experience, strategy, and execution throughout the season. Ensure consistent brand representation across global activations while overseeing tactical execution on campaigns for multiple titles. Manage internal creative teams and external agencies to deliver marketing assets and programs while aligning with multiple stakeholders. Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategies. Partner with key partners and creators to activate at community events. Collaborate with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences. Qualifications
Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear). Proven ability to translate fighting game knowledge into compelling marketing narratives for core and casual audiences. Proven expertise in planning, execution, and leadership of business plans. Track record of developing strong partnerships with game development studios. Demonstrated success in developing high-impact global consumer strategies, mass-market marketing campaigns, brand marketing, and direct-to-consumer performance-based marketing for a portfolio of games/services. Broad experience across consumer insights, product positioning, consumer promotions, online innovation, and creative development. Experience with digital product offerings on mobile and PC platforms is a plus. Ability to influence and engage external and internal stakeholders in a franchise brand vision. 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing. Marketing degree or equivalent – Master’s Degree preferred. Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role. Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will balance creativity with analytical thinking to drive product strategy and year-round marketing plans that keep players continuously engaged. Responsibilities
Marketing Strategy – Own the global marketing strategy and annual marketing plans. Budgeting – Manage financial responsibilities for marketing strategies, initiatives, and advertising-related efforts. Team Management – Develop and assess the team’s performance and impact on weekly, monthly, and quarterly business results. Studio Partnership – Collaborate with studio leadership to deliver on overall business goals for each title. Develop best-in-class marketing strategy, including direct-to-consumer, always-on, and content strategy for Games as a Service. Create and drive approval of promotional and growth plans to meet business performance, player acquisition & engagement targets across the portfolio. Define global brand and product strategy, including positioning, unique selling points, and go-to-market approaches based on audiences, market, and player insights. Translate large volumes of consumer feedback into tangible insights to optimize player experience, strategy, and execution throughout the season. Ensure consistent brand representation across global activations while overseeing tactical execution on campaigns for multiple titles. Manage internal creative teams and external agencies to deliver marketing assets and programs while aligning with multiple stakeholders. Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategies. Partner with key partners and creators to activate at community events. Collaborate with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences. Qualifications
Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear). Proven ability to translate fighting game knowledge into compelling marketing narratives for core and casual audiences. Proven expertise in planning, execution, and leadership of business plans. Track record of developing strong partnerships with game development studios. Demonstrated success in developing high-impact global consumer strategies, mass-market marketing campaigns, brand marketing, and direct-to-consumer performance-based marketing for a portfolio of games/services. Broad experience across consumer insights, product positioning, consumer promotions, online innovation, and creative development. Experience with digital product offerings on mobile and PC platforms is a plus. Ability to influence and engage external and internal stakeholders in a franchise brand vision. 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing. Marketing degree or equivalent – Master’s Degree preferred. Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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