PlayStation
Senior Manager, Global Games Marketing
PlayStation, San Mateo, California, United States, 94403
Overview
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. PlayStation is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Director, Games Marketing, this role will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged.
Responsibilities
Marketing Strategy
– Own the global marketing strategy and annual marketing plans
Budgeting
– Financial responsibility for marketing strategies, initiatives and advertising related efforts
Team Management
– Responsible for the development and performance of team against results; impact on weekly, monthly, quarterly business performance
Studio Partnership
– Partner with studio leadership to deliver on overall business goals for each game
Marketing Execution
– Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service
Promotions & Growth
– Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
Brand & GTM
– Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights
Insights
– Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season
Campaign Oversight
– Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles
Agency & Creative
– Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
Community & Genre
– Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategy
Partnerships
– Partner with key partners and creators to activate at community events
Cross-Functional Collaboration
– Collaborate cross-functionally with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences
Requisites
Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear)
Proven ability to translate fighting game knowledge into compelling marketing narratives that resonate with core and casual audiences
Proven expertise in the planning, execution, and leadership of business plans
Track record of developing strong partnerships with game development studios
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
Experience with digital product offerings on mobile and PC platforms, a plus
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision
Strong passion for games essential
Related Experience / Education
8+ years of video game product marketing experience, with a focus on live services and AAA game marketing
Marketing degree or equivalent – Master’s Degree is preferred
Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. PlayStation is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Director, Games Marketing, this role will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged.
Responsibilities
Marketing Strategy
– Own the global marketing strategy and annual marketing plans
Budgeting
– Financial responsibility for marketing strategies, initiatives and advertising related efforts
Team Management
– Responsible for the development and performance of team against results; impact on weekly, monthly, quarterly business performance
Studio Partnership
– Partner with studio leadership to deliver on overall business goals for each game
Marketing Execution
– Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service
Promotions & Growth
– Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
Brand & GTM
– Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights
Insights
– Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season
Campaign Oversight
– Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles
Agency & Creative
– Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
Community & Genre
– Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategy
Partnerships
– Partner with key partners and creators to activate at community events
Cross-Functional Collaboration
– Collaborate cross-functionally with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences
Requisites
Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear)
Proven ability to translate fighting game knowledge into compelling marketing narratives that resonate with core and casual audiences
Proven expertise in the planning, execution, and leadership of business plans
Track record of developing strong partnerships with game development studios
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
Experience with digital product offerings on mobile and PC platforms, a plus
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision
Strong passion for games essential
Related Experience / Education
8+ years of video game product marketing experience, with a focus on live services and AAA game marketing
Marketing degree or equivalent – Master’s Degree is preferred
Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr