Asset Living
Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering value to our partners. Asset Living's portfolio spans multifamily, single-family rentals, affordable housing, build-to-rent, active adult, and student housing divisions.
Asset Living is a fast-growing company with a diverse team. We believe in leadership through collaboration and growth, where every voice is heard and every opportunity to develop is available as the company grows.
Recognized as one of the nation’s Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, Asset Living is a trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). We lead together and achieve excellence in all that we do.
Marketing Manager
As the Marketing Manager, you will provide strategic marketing support and insight to a portfolio of properties, collaborating with operational leadership to establish and execute marketing efforts. You will develop and implement innovative marketing plans and analyze performance data to ensure efficiency and success. Work closely with operational leadership to maintain successful property marketing efforts that support leasing for the assigned portfolio. Leverage centralized marketing team support, individual expertise, and vendor partners to develop and execute marketing plans for the portfolio. Analyze ongoing leasing and marketing performance and prepare performance data reports for operational leadership and clients. Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decisions. Participate in regularly scheduled calls with operational leadership and clients to review marketing performance. Provide leasing and marketing training and best practices to onsite teams. Create additional marketing ideas and campaigns for prospects, referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities. Create 30-60-90-day marketing action plans for properties not meeting occupancy goals. Present recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward. Travel required: estimated at 50% of work time annually for property visits, conferences, training, or other business activities. Education & Experience
Bachelor’s degree in marketing, communications, or a related field. Proven experience in marketing support or a similar role. Strong written and verbal communication skills. Knowledge of consumer/user digital experience. Familiarity with online digital marketing platforms. Excellent organizational skills with the ability to multitask and prioritize effectively. Creative mindset with a keen eye for detail. Strong analytical and problem-solving abilities. Ability to work independently as well as collaboratively in a team environment. Preferred
3-5 years marketing experience directly supporting marketing manager responsibilities (paid digital media, marketing strategy, data-driven decision making). Experience in Real Estate Property Management. Experience with Property Management Software – Yardi, Onesite, Entrata. Experience with industry-related CRMs – Rent Dynamics, Knock. This job description should not be considered all-inclusive. It is a guide of expected duties and may be modified at any time. Additional duties may be required by the supervisor. #LIHybrid Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to this voluntary self-identification survey. Any information provided will be confidential and used solely for EEO reporting. Completion does not affect employment opportunities. Asset Living is an Equal Employment Opportunity employer. We do not discriminate on the basis of protected status under applicable law. Voluntary Self-Identification of Disability Form CC-305. Page 1 of 1. OMB Control Number 1250-0005. Expires 04/30/2026.
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As the Marketing Manager, you will provide strategic marketing support and insight to a portfolio of properties, collaborating with operational leadership to establish and execute marketing efforts. You will develop and implement innovative marketing plans and analyze performance data to ensure efficiency and success. Work closely with operational leadership to maintain successful property marketing efforts that support leasing for the assigned portfolio. Leverage centralized marketing team support, individual expertise, and vendor partners to develop and execute marketing plans for the portfolio. Analyze ongoing leasing and marketing performance and prepare performance data reports for operational leadership and clients. Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decisions. Participate in regularly scheduled calls with operational leadership and clients to review marketing performance. Provide leasing and marketing training and best practices to onsite teams. Create additional marketing ideas and campaigns for prospects, referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities. Create 30-60-90-day marketing action plans for properties not meeting occupancy goals. Present recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward. Travel required: estimated at 50% of work time annually for property visits, conferences, training, or other business activities. Education & Experience
Bachelor’s degree in marketing, communications, or a related field. Proven experience in marketing support or a similar role. Strong written and verbal communication skills. Knowledge of consumer/user digital experience. Familiarity with online digital marketing platforms. Excellent organizational skills with the ability to multitask and prioritize effectively. Creative mindset with a keen eye for detail. Strong analytical and problem-solving abilities. Ability to work independently as well as collaboratively in a team environment. Preferred
3-5 years marketing experience directly supporting marketing manager responsibilities (paid digital media, marketing strategy, data-driven decision making). Experience in Real Estate Property Management. Experience with Property Management Software – Yardi, Onesite, Entrata. Experience with industry-related CRMs – Rent Dynamics, Knock. This job description should not be considered all-inclusive. It is a guide of expected duties and may be modified at any time. Additional duties may be required by the supervisor. #LIHybrid Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to this voluntary self-identification survey. Any information provided will be confidential and used solely for EEO reporting. Completion does not affect employment opportunities. Asset Living is an Equal Employment Opportunity employer. We do not discriminate on the basis of protected status under applicable law. Voluntary Self-Identification of Disability Form CC-305. Page 1 of 1. OMB Control Number 1250-0005. Expires 04/30/2026.
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